We Tested 6Sense and ZoomInfo - Here's the Clear Winner

See how 6Sense and ZoomInfo compare to each other (and to ListKit) to help you decide what the best platform for you is.

Get Triple-Verified Email Leads

Quick summary

Pricing

$97

$15,000/year

Offers a tiered pricing structure

Rollover credits

Pay for credits not used

50% Off Additional Credits

Money-back guarantee

30 Days

Grandfathered pricing

Lifetime

No charge for risky & invalid emails

No need to verify emails through another service

Visualize Your Data & Smartinsights into Your ICP

Priority Support

Why ListKit Is the better choice 😉

Founded by outreach experts

Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.

Stupid-simple user interface

Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.

Triple-verified data

Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.

6Sense vs ZoomInfo - Key Differences

Here's a quick comparison of how 6Sense, ZoomInfo, and ListKit stack up across key product areas:

Feature ListKit 6Sense ZoomInfo
Pricing Structure Starts at $97 per user per month, utilizing a credit-based pricing model that ensures users pay only for verified email contacts. Offers a tiered pricing structure tailored to various team sizes and needs. For more advanced features, the Enterprise plan is available, typically costing over $100,000 annually. (Source: Warmly, conflicting figures exist) Pricing starts at approximately $15,000 per year for up to 3 users with 5,000 credits. The cost is justified by the extensive database and advanced features offered. (Source: UpLead, conflicting figures exist)
Data Accuracy & Coverage Boasts a 626M+ B2B database with a Triple-Verification process, ensuring accurate contact database and minimizing wasted resources by eliminating invalid or outdated leads. Utilizes AI-driven predictive analytics and intent data to identify buying intent and prioritize leads. However, it may require time to optimize accuracy and refine predictions based on user feedback. Provides an extensive contact database with intent data. Some users have reported data duplication issues and inconsistent accuracy, which can be a concern for teams prioritizing data reliability.
User Interface & Experience 9/10 G2 rating for ease of use; intuitive interface designed for quick filtering and exporting leads. Advanced dashboard with AI-driven actionable insights, but steeper learning curve and complex onboarding. User-friendly setup, faster adoption, but limited analytics tools compared to 6Sense.
Advanced Features Done-for-you CRM workflows, Cold Email Setup, Bulk credits, advanced predictive analytics, and a dedicated account manager. Predictive AI models, prioritization dashboards, corporate hierarchy mapping, and multi-channel targeting. Conversation intelligence, embedded chat tools, and advanced candidate sourcing for recruiting.
Data Security & Compliance GDPR compliant, secure handling of data, no sensitive processing, and clear user control over access. SOC 2 compliance with enterprise-level security for data privacy and handling. GDPR and CCPA compliance, strong data governance practices, and privacy controls.
CRM Integration & Third-party Tools Supports HubSpot, Pipedrive, Smartlead, Zapier, Google Sheets, and more, ensuring easy contact management and workflow automation. Integrates with Salesforce, HubSpot, and MAP tools for seamless ABM campaigns. Works with Salesforce, Marketo, Oracle, People.ai, HubSpot, and more but limited customization options for CRM workflows.
Customer Support & Community Personalized onboarding, weekly coaching calls, and Cold Email Mastery 2.0 Program ($497 value) for continuous learning. Offers dedicated customer success managers (CSMs), but frequent turnover affects consistency. Provides support resources and training, though some users noted pushy sales tactics during upsells.
User Reviews & Ratings 4.9/5 stars from 300+ reviews, praised for data accuracy, ease of use, and customer support. 4/5 stars from 580 reviews—loved for AI insights but criticized for learning curve and inconsistent CSMs. 4.5/5 stars from 8700+ reviews—recognized for data quality but flagged for scaling costs and duplication issues.

Stop overpaying for data - Get started with ListKit, the smarter alternative to 6Sense and ZoomInfo!

Which one should you go with?

6Sense

if you’re an enterprise or data-driven marketing team focused on account-based marketing (ABM). It’s ideal for businesses needing AI-powered insights, predictive analytics, and intent data to target high-value accounts, streamline sales strategies, and support long buying cycles with an existing tech stack.

ListKit

If you need a simple, scalable, and budget-friendly solution for Triple-Verified leads without a learning curve. Ideal for sales and marketing teams, agencies, and businesses seeking credit-based pricing, done-for-you CRM workflows, high-intent accounts, and coaching programs to maximizing ROI and sales productivity.

ZoomInfo

If you’re an enterprise team willing to pay $10,000s for an extensive contact database, high-intent signals, and lead scoring at a lower entry price. Perfect for teams prioritizing up-to-date information, sales productivity, and enhanced lead generation.

6Sense Overview

Best for: Businesses focused on account-based strategies and advanced predictive analytics to up conversion rates and identify high-intent buyers within target audience. Ideal for sales and marketing teams looking for other tools to streamline lead targeting and boost conversions.

6sense homepage

6Sense leverages AI-driven valuable insights and predictive capabilities to uncover hidden intent data and prioritize leads. It’s designed to help businesses deliver personalized outreach by using deep insights and customer feedback they recieved from dedicated customer success managers and identifying prospects most likely to convert.

Key Features:

  • AI-Powered Advanced Intent Data – Tracks anonymous intent data quality like buyer activity to predict purchasing intent.
  • Account-Based Targeting – Primary focuses on high-value account identification to optimize outreach marketing strategies.
  • Multi-Channel Campaign Management – Orchestrates campaigns across email, ads, and web.
  • Pipeline Sales Intelligence – Provides revenue forecasts and prioritize actionable insights.
  • CRM and MAP Integration – Seamlessly connects with tools like Salesforce and HubSpot.

Next, we analyzed dozens of user reviews across G2, Capterra, SoftwareAdvice, Gartner, and Trustpilot to identify commonalities in what users like about each platform and what they're not fans of. Here's what we found:

ZoomInfo Overview

Best for: Enterprise-level marketing, recruitment, and sales teams looking to streamline lead generation, market research, and talent acquisition.

zoominfo

ZoomInfo is a B2B intelligence platform that helps businesses find, acquire, and grow their customer base. It offers a vast database with 174 million email addresses, 94 million mobile phone numbers, and 70 million direct phone numbers, making it a go-to solution for contact data and sales insights. With AI-powered tools, advanced targeting, and workflow automation, ZoomInfo enhances prospecting and operational efficiency.

Key Features:

  • Comprehensive Database – Access detailed contact and company profiles, including firmographics and technographics.
  • AI-Powered Insights – Leverage predictive analytics, lead scoring, and trend analysis to prioritize prospects.
  • Sales Automation – Streamline workflows, notifications, and outreach tasks to improve sales efficiency.
  • Real-Time Data Updates – Ensure accuracy with constantly updated contact and company information.
  • Seamless CRM Integration – Sync data with popular CRM platforms for smooth prospecting and lead management.

Want to know about other alternatives of ZoomInfo, here's our guide on Lusha vs ZoomInfo.

What Sales and Marketing Operations Team Like About 6Sense

  • AI-driven intent company data helps teams uncover hidden buying signals and prioritize high-value account data.
  • Seamless integration with CRM and marketing tools makes it easier to align sales and marketing goals.
  • Pipeline and predictive insights allow teams to forecast revenue and close deals faster.

Considerations Before Choosing 6Sense

  • Complex onboarding process—Some users reported needing extra support during setup and training.
  • Frequent changes in customer success managers (CSMs) caused inconsistent support experiences.
  • High learning curve—Unlocking the platform’s full potential may take time and internal expertise.
  • Cost concerns—Pricing can escalate quickly, especially for smaller teams.

👋 How ListKit is Different - Compared to other tools, ListKit skips the complexity. It is a sales intelligence platform with accurate contact data, instant data access, minimal onboarding, full integration capabilities and fixed pricing, it’s designed for teams who need Triple-Verified leads without spending weeks learning a new system.

Unlike 6Sense, ListKit delivers deep insights from ready-to-use data—no guesswork or AI training required.

Read next:

What Sales and Marketing Teams Like About ZoomInfo

  • Extensive and Accurate Database – Users appreciate ZoomInfo’s vast company database with verified emails, direct phone numbers, and technographic data, making lead generation and prospecting faster and more efficient.
  • AI-Powered Insights and Intent Tracking – Customers value its AI-driven insights, buyer intent data, and workflow automation, which streamline targeting high-intent leads and enhancing sales productivity.
  • Seamless CRM Integration – Reviewers highlight its easy integration with Salesforce, HubSpot, and other tools, enabling teams to sync contact data and simplify workflows.

Considerations Before Choosing ZoomInfo

  • Data Accuracy Concerns – Some users report outdated or duplicate data, which may require additional manual verification and cleanup.
  • Scaling Costs – Pricing can escalate quickly due to credit-based limits and higher-tier plans needed for advanced features.
  • Complex Pricing Model – Users mention opaque pricing structures and aggressive upselling, making it harder for smaller teams to budget effectively.
  • Learning Curve for Features – While the platform is feature-rich, some users note that advanced tools require training, slowing initial adoption.

👋 With ListKit - ListKit with its actionable data and smarter sales intelligence eliminates complexity with transparent pricing, credit-based billing, and Triple-Verified leads, ensuring you only pay for what you use—no hidden fees or data inaccuracies. Unlike ZoomInfo, ListKit offers budget-friendly plans, easy onboarding, and done-for-you CRM workflows, making it ideal for sales teams looking for fast results without a steep learning curve.

Read next:

What actual 6Sense users have to say

  • "This platform brings together a range of powerful capabilities in one solution. It’s designed to help sales and marketing teams align around the most important account lists, making it easier to collaborate and move prospects through the pipeline." ~ Vera A., Marketing Operations Analyst
  • "The advertising on the platform can get expensive quickly and that's tough to navigate if you have a limited Marketing budget. If you want to do any sort of refined persona targeting, you're going to pay a premium to get in front of the right folks." ~ Kacey C., Marketing Manager

What ZoomInfo Users Have to Say

  • "The amount of information provided by Zoominfo Sales allows us to quickly access inbound leads as well as strategize regarding our cold outreach. The additional features, such as workflows, allow us to maximize our time with outreach rather than spending time with administrative tasks." ~ Katie W., Strategic Account Executive
  • "Some records are incorrect or not completely current. This is somewhat expected and not an issue for me to this point. Some of the AI features are repetitive and predictable." ~ John F., Sales Engineer

What People Are Saying About ListKit

“This is my favorite source of leads…”

“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”

Michael

Small Business Owner

Source: G2

“ListKit definitely gives you the most bang for your buck.”

“I've used ZoomInfo Elite ($3000+) and still need to run contacts through Neverbounce. On the first day I got ListKit, I booked a meeting within the first hour of use. It already paid for itself.”

Ravi

Tech Startup Consultant

Source: G2

“Unlike over-complicated prospecting tools-this hits the bullseye.”

“ListKit is a great alternative for those who don't need the full functionality of LinkedIn Sales Navigator but want to create 'lead lists.’ They provide both individual and company profile links, which is great for cold outreach DMs on LinkedIn.”

Marc

CRO Specialist

Source: G2

Try the 6Sense/ZoomInfo Alternative Today.

Users praise us for our simplicity, data accuracy, and pricing that doesn't break the bank. Try ListKit with a 7-day trial — The simplest way to get access to decision-makers you can't find anywhere else (no card required).

Read next: 11 Best Sales Prospecting Tools Compared

Free

Basic ($49/mo or $432/year)

Start ($99/mo or $888/year)

Grow ($199/mo or $1,788/year)

Expand ($499/mo or $4,488/year)

1 course

Everything in Free plus

Everything in Basic plus

Everything in Start plus

Everything in Grow plus

Quizzes & serveys

Unlimited courses

2 course admin/authors

2 site admin accounts

5 site admin accounts

Content hosting
(video, audio, PDF)

Live chat support

Custom code (HTML/CSS) editor

5 course admins/authors

15 course admins/authors

Basic ($59/month or $468/year)

Pro ($159/month or $1,428/year)

Business ($665/month or $5,988/year)

Custom domains

No transaction fees

No transaction fees Advanced developer customizations

Coupon codes

Live chat support on weekends

Custom user roles

Basic email marketing
(no automations)

Graded quizzes

20 admin level users

ListKit offers credit-based pricing 😮️

Pay for verified contacts only

Comparing 6Sense and ZoomInfo's Pricing

Both ZoomInfo and ListKit offers subscription based pricing

Feature ListKit 6Sense ZoomInfo
Free Plan 7-day trial Limited free plan with 50 credits/month, buyer discovery, alerts, and Chrome extension. No free plan, but offers a 2-day free trial with 200 bulk credits and access for up to 3 users. (Source: Evaboot, conflicting figures exist)
Starter Plan $97/month Team Plan – Includes technographics, psychographics, dashboards, and CRM/SEP integrations (custom pricing). Professional Plan – Starts at $14,995/year (no monthly option) with basic contact data, company profiles, and email/phone automation.
Most Popular Plan $297/month Growth Plan with intent signals, 3rd-party intent, and prioritization dashboards. Advanced Plan – Starts at $24,995/year with features like buyer intent tracking, website visitor tracking, sales intelligence, and CRM integrations (according to online sources).
Pricing Model Credit-based + monthly Subscription-based Subscription-based (annual billing)
Key Features in Most Popular Plan 10,000 triple-verified email credits, 500 mobile number credits, Buying Intent Data, 1-on-1 Cold Email Coaching Call, weekly group calls, and access to Cold Email Mastery 2.0 Program ($497 value). Predictive AI models, AI-recommended actions, CRM/MAP activity tracking, and multi-channel campaign orchestration. Company and contact search, lead scoring, email and phone automation, buyer intent tracking, and real-time data enrichment.
Advanced Features (Higher-Priced Plans) “Done-for-you” CRM workflows, Cold Email Setup, Dedicated Account Manager, and Bulk Credits. AI-driven predictive analytics, corporate hierarchy mapping, account prioritization dashboards, and multi-touch campaign management. Chorus-powered conversation intelligence, real-time data updates, workflow automation, data enrichment tools, and sales automation.
Money-Back Guarantee Yes (30 days) No money-back guarantee. No money-back guarantee.

Here’s the bottom line:

  • 6Sense: 6Sense delivers AI-powered sales intelligence, predictive analytics, and data-driven insights for advanced targeting. Ideal for enterprise-level engagement strategies, but custom pricing and a steep learning curve may pose challenges for smaller teams and faster adoption.
  • ZoomInfo: ZoomInfo offers a vast B2B database with AI-powered insights, buyer intent tracking, and real-time data updates to streamline lead generation and sales. However, tiered pricing, credit limits, and high annual costs may make it less budget-friendly for small to mid-sized teams.
  • ListKit: ListKit offers scale-friendly pricing based on team size and lead volume. Its credit-based model ensures you only pay for verified leads with no hidden fees - perfect for sales teams, agencies, and businesses seeking accurate data and predictable costs for faster results.

Skip the complexity - fuel your growth with ListKit’s verified leads and budget-friendly pricing today.

What Sets ListKit Apart from 6Sense or ZoomInfo 🏆

Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.

Built by cold outreach experts, ListKit is a marketing automation platform that focuses its marketing efforts on Triple-Verified leads and credit-based pricing to deliver results quickly—no fluff, no hidden fees.

The results? Our users crush it:

  • Daavi scaled to $46k/mo with our verified emails
  • Cameron made $20k using ListKit leads in 30 DAYS
  • Alex books 200 monthly demos using our Triple-Verified contact data

We even hit $1.5M ARR in 90 days using our own platform. That's why 300+ users give us a 4.9 rating—we're the alternative that actually delivers with features their users wish they had.

Why teams ❤️ ListKit over tools like 6Sense/ZoomInfo

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Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
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Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
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World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

Key Features:

  • 626M+ B2B database with Triple-Verified leads—Export only active and verified contacts to avoid wasted spend.
  • Identify leads with Intent Data: ListKit tracks online searches and topic engagement, helping you find prospects researching your offerings. Use customizable filters to target high, medium, or low-intent prospects effectively.
  • Advanced filtering options—Target accounts of decision-makers by industry, job title, company size, accurate contact data, and more.
  • Credit-based pricing—Pay for the leads you need without overspending on unused features.
  • Cold email and CRM integrations—Seamlessly connect with your outreach tools like Smartlead and Instantly for faster workflows.
  • Lead coaching and training programs—Maximize success with weekly coaching calls and the Cold Email Mastery 2.0 Program ($497 value). How many other sales intelligence tools offer that as part of their product?

Nevan Generated $11,000 for His Accounting Firm Using ListKit

Nevan, a partner at a corporate tax firm, used ListKit's done-for-you cold email setup to send 8,000 emails to Triple-Verified leads, book five calls, and close two high-ticket deals worth $11,000 in total.

8,000

Emails Sent

5+

Calls Booked

$11,000

Revenue Generated

Become our next success story 🚀
Checkmark 7-day trial Checkmark No card required

Read next:

Business Owners ❤️ ListKit

listKit is actually an incredible tool

Oct 24, 2023

What do you like best about listKit?

Hard to answer this one. I like a ton of features on listkit. The scrubby email verficiation intergation built into the system, the smartlead integration is a game changer. The data that gets pulled is all accurate and full of details I don't typically get from other b2b list building databases.

What do you dislike about listKit?

Wish there was a revenue filter. And I wish it would allow me to see saved vs unsaved contacts. I never know how many leads I'll actually be able to scrape which is anoying.

What problems is ListKit solving and how is that benefiting you?

Speeds up my list building time by at least 10 hours a month for my lead gen agency. It's helping me pass the step where I need to verify emails on MilllonVerifier. I also get to save about an hour each list I build by not having to download/export to a CSV file, then clean/format the leads, then map them to my email sending software. It's all done seamlessly and automatically.

NK

NIicholas K.

small business(50 or fewer emp.)

ListKit is the better choice ❤️

Try it today free