We Tested Apollo vs Seamless - Here's the Clear Winner

See how Apollo and Seamless AI compare (and to ListKit) on data accuracy, compliance, pricing, and reviews to find the best sales intelligence tool for you.

Get Triple-Verified Email Leads

Quick summary

Pricing

$97

$147

$59

Rollover credits

Pay for credits not used

50% Off Additional Credits

Money-back guarantee

30 Days

Grandfathered pricing

Lifetime

No charge for risky & invalid emails

No need to verify emails through another service

Visualize Your Data & Smartinsights into Your ICP

Priority Support

Why ListKit Is the better choice 😉

Founded by outreach experts

Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.

Stupid-simple user interface

Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.

Triple-verified data

Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.

Apollo vs Seamless - Key Differences

See how Apollo and Seamless AI compare (and to ListKit) on data accuracy, compliance, pricing, and reviews to find the best sales intelligence tool for you. Here's a quick comparison of how Apollo.io, Seamless.ai, and ListKit stack up across key product areas:

Feature ListKit Apollo.io Seamless.ai
Pricing Structure Starts at $97/month/user, offering a credit-based pricing model, ensuring users only pay for verified email contacts. This makes it scalable and predictable for businesses of all sizes. $59 - $447/mo, tiered plans scale with more available email and phone credits. Not publicly available. Offers a free plan with limited credits. $147/mo according to online sources (SalesIntel)
Data Accuracy & Coverage 626M+ B2B leads database with Triple Verification for high accuracy, minimizing wasted resources, and maximizing ROI. This focus on quality over quantity ensures you're reaching valid prospects. 275M+ contacts with various data points, but users report occasional outdated or inaccurate information. 800M+ contacts worldwide, 150M+ companies. Focuses on real-time data updates and quick contact retrieval. Some users report inconsistencies, especially with phone numbers.
User Interface & Experience 9/10 G2 rating for “ease of setup.” Very user-friendly and intuitive interface, simplifying lead generation with quick, time-saving actions. Designed for efficiency and ease of use, even for non-technical users. Offers a comprehensive interface with many features, which can lead to a steeper learning curve. While powerful, it may take time for users to fully master all functionalities. Prioritizes ease of use, especially with its Chrome extension for quick data capture. The interface is generally well-regarded for its simplicity.
Advanced Features “Done-for-you” CRM workflows & Integrations, “Done-for-you” Cold Email Setup, Dedicated Account Manager, Bulk Credits. Focused on providing expert assistance and maximizing outreach effectiveness. Offers advanced features like automation sequences, workflows, dialer, conversation intelligence, and robust reporting. Suited for teams needing a full sales engagement suite. Offers add-on features like data enrichment, autopilot outreach, job change data, and AI writing tools. Designed for teams needing to quickly find and engage with prospects.
Data Security & Compliance GDPR compliant, has strong data security, no sensitive data processed, clear user rights for access and deletion, and legitimate business use only. Prioritizes user privacy and data protection. Provides information on security practices and compliance measures, including SOC 2 Type II compliance. Emphasizes data security and compliance, with measures in place to protect user data.
CRM Integration & Tools Integrates with HubSpot, Smartlead, Pipedrive, Zoho, Zapier, Slack, Google Sheets, and more; streamlines contact management, boosts outreach efficiency. Focuses on seamless integration with popular sales and marketing tools. Offers robust CRM integrations (especially with Salesforce and HubSpot) and integrations with other sales engagement platforms. Integrates with various CRMs and sales tools, aiming to connect all aspects of the sales tech stack.
Customer Support & Community Stands out with world-class customer support, offering personalized onboarding, weekly coaching calls, and ongoing educational resources to ensure user success and optimization. Focuses on providing personalized support and resources. Offers various support options, including email and phone support, depending on the plan. User reviews mention varying response times. Provides support resources and dedicated success managers for enterprise clients.
User Reviews & Ratings 4.9/5 stars from 300+ reviews, praised for its ease of use, high-quality leads, and exceptional customer support, with users highlighting the efficiency of its triple-verified leads and seamless integration. 4.7/5 stars from 7876 reviews on G2. Users praise its comprehensive features but also mention a learning curve and occasional data inaccuracies. 4.3/5 stars from 4857 reviews on G2. Users appreciate its ease of use and speed but also raise concerns about data accuracy and contract issues.

Choosing the right lead generation platform depends on your specific needs and priorities. Here's a quick summary:

Which one should you go with?

Apollo.io

If you need a comprehensive sales engagement platform with advanced automation, detailed reporting, and robust CRM integrations for complex sales workflows within a large team.

ListKit

If you prioritize Triple-Verified data for maximum outreach ROI, want cost-effective, transparent, credit-based pricing, and need a simple platform with expert cold outreach resources and coaching for marketing agencies, high-performing sales teams, or enterprises needing scalable solutions.

Seamless.ai

If your priority is fast, real-time access to contact data and a convenient Chrome extension for quick prospecting on the go.

Read Next: How to Personalize Cold Emails at Scale (That Get Responses)

Apollo Overview

G2 Ratings: 4.7/5 (7876 reviews)

Best for: Sales teams and recruiters looking for a comprehensive sales engagement and intelligence platform. Common use cases include lead generation, outreach automation, and sales performance tracking.

appollo.io website

Apollo.io is a sales intelligence and engagement platform to help sales teams find, connect, and close deals with ideal prospects. It combines a massive B2B database with engagement tools to streamline the sales process. It aims to be an all-in-one solution, handling everything from finding leads to analyzing sales performance.

Key Features:

  • Contact & Account Search: Apollo provides a large database of B2B contacts and company information, allowing users to find potential leads based on various criteria. This helps build targeted prospect lists.
  • Sales Engagement: Automate outreach sequences, including emails, calls, and tasks. This feature helps sales reps engage with many prospects efficiently.
  • Analytics: Apollo offers reporting and analytics dashboards to track key sales metrics, such as open rates, reply rates, and conversion rates. This company data helps understand campaign effectiveness.
  • Workflow Engine: Automate repetitive tasks and streamline sales workflows, such as lead routing and follow-ups. This saves time and increases efficiency.
  • Conversation Intelligence: Record and analyze sales calls to identify areas for improvement in communication and sales techniques. This helps with rep coaching and training.

Read Next: Best Times to Cold Call in 2025 (Based on 1M+ Call Data)

Seamless.AI Overview

G2 Ratings: 4.3/5 (4857 reviews)

Best for: Sales and marketing teams focused on real-time contact data and quick prospecting. Common use cases include finding direct dials and email addresses for immediate outreach and building targeted lists on the fly.

seamless.ai website

Seamless.AI is a sales prospecting tool that focuses on providing accurate, up-to-the-minute contact information. Its core strength lies in its ability to quickly deliver verified emails and phone numbers, allowing sales teams to connect with prospects directly. The platform emphasizes speed and efficiency in finding and contacting leads.

Key Features:

  • Prospector: Quickly find B2B contact information, including direct dials and email addresses, in real time. This enables immediate outreach and targeted prospecting.
  • Chrome Extension: Seamless.AI's Chrome extension allows users to build prospect lists directly from websites and LinkedIn, streamlining the data collection process. This makes prospecting more efficient.
  • Buyer Intent Data: Identify companies actively researching solutions similar to yours. This helps prioritize outreach efforts and target prospects who are more likely to convert.
  • Integration Capabilities: Seamless.AI integrates with various CRM and sales tools, allowing for seamless data transfer and workflow automation. This keeps data synced across your tech stack.
  • Data Enrichment: This feature keeps contact data up-to-date, ensuring accuracy and reducing bounce rates. This saves time and resources on data cleaning.

Read Next: SeamlessAI vs ListKit

Next, we analyzed dozens of user reviews across G2, Capterra, SoftwareAdvice, Gartner, and Trustpilot to identify commonalities in what users like about each platform and what they're not fans of. Here's what we found:

What Users Like About Apollo.io

  • Powerful Search & Filtering: Users praise Apollo's extensive database and ability to find qualified leads through advanced search filters based on various criteria like industry, title, and company size.
  • Streamlined Outreach Automation: Features like email sequences and workflows are well-regarded for automating outreach tasks and improving efficiency.
  • Seamless Integrations: Users appreciate Apollo's ability to connect with popular CRM and sales tools, allowing for smooth data transfer and streamlined workflows.
  • User-Friendly Interface: The clean and intuitive design is a plus for many users, making it easier to learn and navigate the platform.

Considerations Before Choosing Apollo.io

  • Learning Curve: Some users find it takes time to master Apollo's functionalities, particularly for advanced features like workflows.
  • Cost: Pricing can be a barrier, especially for larger teams, with concerns about value for the investment.
  • Data Accuracy: While generally praised, concerns exist about occasional outdated information within the database.
  • Customer Support: Some users report slow response times from customer support, hindering resolution for critical tasks.

👋 ListKit battles data accuracy with Triple-Verified leads for up-to-date contacts and credit-based pricing that scales with your team’s needs. Beyond its intuitive interface, ListKit offers weekly coaching calls, 1:1 onboarding, and an active Slack community to ensure users get maximum ROI from the platform without a steep learning curve.

Read next:

What Users Like About Seamless.ai

  • Easy to Use and Efficient Search: Users appreciate the intuitive interface and AI-powered search (making it a real-time search engine) that quickly delivers results.
  • Accurate Contact Information (with some caveats): Many users find the contact information to be generally accurate and reliable.
  • Seamless Integrations: Seamless integration with popular CRMs like Salesforce is a plus for streamlining workflows.

Considerations Before Choosing Seamless AI

  • Data Accuracy Concerns: Multiple users report issues with outdated or incorrect contact details, including inaccurate job titles, email addresses, and company information. Many emails and phone numbers lead to wrong contacts, autoresponders, or closed businesses.
  • Contractual and Billing Practices: Seamless.ai's auto-renewal and 60-day cancellation policy have frustrated users. Some customers experienced unauthorized billing, forced contract renewals, and limited flexibility in adjusting licenses.
  • Limited Features for Smaller Teams: The platform’s data set often lacks comprehensive coverage for small and medium-sized businesses (SMBs). Some users report gaps in niche industries or regions like the UAE.
  • Customer Support Challenges: Users frequently highlight poor customer support, including slow responses, unresolved issues, and difficulty in contacting the team for urgent matters.

👋 ListKit ensures data reliability with Triple-Verified leads, cancel anytime flexibility, and a 30-day money-back guarantee. With credit-based pricing, 1:1 onboarding, and coaching, ListKit delivers transparency and support, helping teams maximize ROI without rigid contracts or hidden fees.

Read next:

What actual Apollo users have to say

  • "After six months using Apollo.io, I can confidently say it has transformed our B2B sales process. The platform's vast database and precise search filters have made finding qualified leads remarkably efficient. What impresses me most is the seamless integration between prospecting and engagement tools – moving from lead identification to personalized outreach happens in just a few clicks." Lila S., Owner
  • "I would say that it takes a very technical person to put together your sequencing, work flows, and searching contacts properly to really put the system to good use. A typical sales person isn't going to be able to dive so deep in to all the tecnical aspects of this tool. In other words, if you're onboarding this in your business, ensure you have a technical expert dedicated to managing is ongoing." Chad B., President

What Seamless.AI users have to say

  • "Seamless AI is the glue that connects all of our sales apps. Not only does it provide very high quality contact data, they make it extremely easy to move the data into Salesforce. SeamlessAI also gives us a great short cut when viewing an account or contact in Salesforce, then with one click launching us to that same user or account in LinkedIn. SeamlessAI allows our sales team to move quickly and get great contact data." John C., Co-Founder, Head Of Sales
  • "Phone numbers have not been real reliable. I hope when there is no number or email provided that that does not count against my count for the day, just out of principal if nothing else. I wish the intent was not an upgrade and rather just part of the packages. When I thumb down the information, I wish it would disappear. I am really just nitpicking, but I had to give something." Mark G., Account Executive

What People Are Saying About ListKit

“The customer service is quick and helpful.”

“I've been using other lead list creation software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to.”

ListKit User

One ListKit user in the marketing and advertising industry

Source: G2

“This is my favorite source of leads…”

“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”

Michael

Small Business Owner

Source: G2

“They make it pretty hard to fail…”

“With the level of support they bring to the table… I'm a dummy and successfully building lead lists with this tool… Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists.”

Levi

Account Manager

Source: G2

Try the Best Apollo/Seamless AI Alternative Today.

Users praise us for our simplicity, data accuracy, and pricing that doesn't break the bank. Try ListKit with a 7-day trial — The simplest way to get access to decision-makers you can't find anywhere else (no card required).

Free

Basic ($49/mo or $432/year)

Start ($99/mo or $888/year)

Grow ($199/mo or $1,788/year)

Expand ($499/mo or $4,488/year)

1 course

Everything in Free plus

Everything in Basic plus

Everything in Start plus

Everything in Grow plus

Quizzes & serveys

Unlimited courses

2 course admin/authors

2 site admin accounts

5 site admin accounts

Content hosting
(video, audio, PDF)

Live chat support

Custom code (HTML/CSS) editor

5 course admins/authors

15 course admins/authors

Basic ($59/month or $468/year)

Pro ($159/month or $1,428/year)

Business ($665/month or $5,988/year)

Custom domains

No transaction fees

No transaction fees Advanced developer customizations

Coupon codes

Live chat support on weekends

Custom user roles

Basic email marketing
(no automations)

Graded quizzes

20 admin level users

ListKit offers credit-based pricing 😮️

Pay for verified contacts only

Pricing Comparison: Apollo vs. Seamless AI

Here's a breakdown of the pricing structure for ListKit, Apollo.io, and Seamless.ai to help you choose the best fit for your needs:

Feature ListKit Apollo.io Seamless.ai
Free Plan 7-day trial $0/month (10 exports/mo) Free plan with 1 user and 50 credits
Starter Plan Starts at $97/mo $59/user/month (billed monthly) $147/mo (source: SalesIntel)
Most Popular Plan $297/month $99/user/month (billed monthly) Enterprise plan with unlimited users and features (contact sales)
Pricing Model Monthly + credit-based system. You purchase credits and use them for email and phone number exports. Subscription-based with different tiers offering varying feature sets and usage limits. Subscription-based with different tiers offering varying feature sets and usage limits.
Key Features in Most Popular Plan 10,000 Triple-Verified Email Credits, 500 Mobile Number Credits, and Buying Intent Data with unlimited filters for precise targeting. Weekly cold email coaching calls and access to the Cold Email Mastery 2.0 Program ($497 value) for improving outreach strategies. Unlimited Email Credits (Min. 10,000/month per account), 100 Mobile Credits/month, 2,000 Export Credits/month, uncapped sending limits, advanced reporting, dialer, and more. Pricing and exact numbers unavailable publicly, but includes emails and cell phones. Priority support queue, onboarding specialist, live chat, and success manager.
Advanced Features (Higher-priced Plans) “Done-for-you” CRM workflows and integrations, Cold Email Setup Services, and a Dedicated Account Manager to streamline operations. Bulk credits and custom pricing options make it scalable for larger teams and agencies with high-volume outreach needs. Call transcriptions, website visitor tracking, AI-assisted email writing, and advanced API access. Offers add-on features like data enrichment, autopilot outreach, and job change data (pricing requires contacting sales).
Money-Back Guarantee Yes (30 days) Unconfirmed (information not readily available) Unconfirmed (information not readily available)

Here’s the bottom line:

  • Apollo.io: Offers tiered pricing with advanced features but scales costs per user, which can strain small teams paying for unused features. Plans become expensive as team sizes grow.
  • Seamless AI: Provides limited free credits, but unclear paid pricing requires contacting sales. Add-ons like data enrichment increase costs, complicating budgeting.
  • ListKit: Credit-based pricing ensures transparent costs, paying only for verified leads. No hidden fees, cancel anytime, with ROI-focused resources like coaching and Triple-Verified data for reliable prospecting. Predictable and ideal for teams seeking cost-efficient lead generation.

What Sets ListKit Apart from Apollo.io or Seamless AI 🏆

Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.

Watch this 1-minute demo from our co-founder Christian:

ListKit is a sales intelligence platform built by cold outreach experts to maximize success in outbound campaigns. Unlike other platforms that offer a mix of features (sometimes at the cost of data quality), ListKit focuses on delivering Triple-Verified leads and providing the resources to turn those leads into customers. This targeted approach ensures you’re not wasting time or budget on inaccurate data.

The results? Our users crush it:

  • Daavi scaled to $46k/mo with our verified emails
  • JP & Pacs landed a $10k agency contract
  • Alex books 200 monthly demos using our Triple-Verified contact data

We even hit $1.5M ARR in 90 days using our own platform. That's why 300+ users give us a 4.9 rating—we're the alternative that actually delivers with features their users wish they had.

Why teams ❤️ ListKit over tools like Apollo/Seamless AI

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Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
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Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
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World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

Key Features:

  • Triple-Verified Leads: ListKit's multi-step verification process ensures you only pay for active and accurate contact information, unlike the occasional data inaccuracies reported with other platforms.
  • Stupid-Simple Interface: Easy-to-use filters and intuitive navigation allow you to quickly build targeted lists without a steep learning curve.
  • Buying Intent Data: Identify prospects actively researching solutions like yours, allowing you to prioritize outreach and personalize your messaging.
  • Cold Email Resources & Coaching: ListKit provides valuable training resources and coaching from 7-figure entrepreneurs to help you maximize your outreach ROI.
  • Credit-Based Pricing: Pay only for the leads you need with a transparent, predictable pricing structure that scales with your lead volume, not unnecessary features.

Alex Books 200 Demo Calls per Month for his B2B SaaS with ListKit Sales Intelligence

Alex, founder of ZappX, achieved impressive results by combining ListKit's triple-verified email data with ZappX’s dialing capabilities. Alex sent nearly 8,000 emails in three weeks, achieving a 62% open rate, and booked multiple demos from 8-10 positive replies, securing at least one $5,000 contract.

8,000

Emails Sent

62%

Open Rate

$5,000

Contract Value

Become our next success story 🚀
Checkmark 7-day trial Checkmark No card required

Read Next:

Business Owners ❤️ ListKit

listKit is actually an incredible tool

Oct 24, 2023

What do you like best about listKit?

Hard to answer this one. I like a ton of features on listkit. The scrubby email verficiation intergation built into the system, the smartlead integration is a game changer. The data that gets pulled is all accurate and full of details I don't typically get from other b2b list building databases.

What do you dislike about listKit?

Wish there was a revenue filter. And I wish it would allow me to see saved vs unsaved contacts. I never know how many leads I'll actually be able to scrape which is anoying.

What problems is ListKit solving and how is that benefiting you?

Speeds up my list building time by at least 10 hours a month for my lead gen agency. It's helping me pass the step where I need to verify emails on MilllonVerifier. I also get to save about an hour each list I build by not having to download/export to a CSV file, then clean/format the leads, then map them to my email sending software. It's all done seamlessly and automatically.

NK

NIicholas K.

small business(50 or fewer emp.)

ListKit is the better choice ❤️

Try it today free