See how Apollo vs Zoominfo compare to each other (and to ListKit) to help you decide what is the best platform for you.
Get Triple-Verified Email LeadsQuick Summary
Why Listkit
Key Differences
Apollo Overview
Zoominfo Overview
Pricing Apollo-Zoominfo
Online Reviews
Comparison
Quick summary
Pricing
$97
$99
$399+
Rollover credits
Pay for credits not used
50% Off Additional Credits
Money-back guarantee
30 Days
Grandfathered pricing
Lifetime
No charge for risky & invalid emails
No need to verify emails through another service
Visualize Your Data & Smartinsights into Your ICP
Priority Support
Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.
Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.
Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.
Psst. If you want to learn more about how Apollo and ZoomInfo compare to ListKit, check out our in-depth comparisons:
Apollo's platform empowers sales teams to power their go-to-market strategies with accurate data on 275 million contacts and 73 million companies. It offers a comprehensive solution to streamline sales operations and improve performance.
From contact and account search to sales engagement, deal management, and analytics, Apollo equips sales teams with the tools they need to succeed and crush their quotas. With 2 million users contributing to unparalleled data freshness and depth, Apollo ensures sales teams can access reliable information to drive their sales initiatives.
Apollo offers a comprehensive suite of features to enhance sales and marketing efforts. Here are key features:
ZoomInfo is a robust B2B database and sales engagement platform that provides companies with valuable contacts and intelligence to help them unlock key insights and engage customers. With a proven track record of delivering results for over 35,000 customers, including a 93% increase in win rates, ZoomInfo is a trusted solution for revenue teams looking to drive business growth.
The platform allows users to search for specific companies or individuals and access detailed profiles with key data points. This information is valuable for sales and marketing professionals targeting companies or decision-makers. By leveraging artificial intelligence and machine learning, ZoomInfo continuously updates its data, ensuring users can access the most current and relevant information.
Here are the core features of ZoomInfo:
Apollo and ZoomInfo offer robust sales intelligence and lead generation platforms, but they differ in their pricing structures. Below is an overview of the pricing models for each sales intelligence platform.
Free
Basic ($49/mo or $432/year)
Start ($99/mo or $888/year)
Grow ($199/mo or $1,788/year)
Expand ($499/mo or $4,488/year)
1 course
Everything in Free plus
Everything in Basic plus
Everything in Start plus
Everything in Grow plus
Quizzes & serveys
Unlimited courses
2 course admin/authors
2 site admin accounts
5 site admin accounts
Content hosting
(video, audio, PDF)
Live chat support
Custom code (HTML/CSS) editor
5 course admins/authors
15 course admins/authors
Basic ($59/month or $468/year)
Pro ($159/month or $1,428/year)
Business ($665/month or $5,988/year)
Custom domains
No transaction fees
No transaction fees Advanced developer customizations
Coupon codes
Live chat support on weekends
Custom user roles
Basic email marketing
(no automations)
Graded quizzes
20 admin level users
When comparing online reviews, Apollo boasts an impressive 4.8-star rating from 6,957 reviews, highlighting strong user satisfaction and consistent performance.
In contrast, ZoomInfo has garnered 8,295 reviews with a solid 4.4-star rating. While ZoomInfo has a larger number of reviews, Apollo's higher rating suggests a slightly more favorable reception among its users.
Both platforms are well-regarded, but Apollo's near-perfect rating indicates a higher overall customer approval.
Choosing between Apollo and ZoomInfo is challenging due to their advanced prospecting tools and data accuracy. When deciding between Apollo and ZoomInfo, it's crucial to consider your business's unique needs, budget constraints, and the specific features you require.
Both tools offer advanced features and robust solutions for lead generation, sales prospecting, and marketing outreach, but they cater to different types of users and business goals.
Highly Rated: 4.9/5 (224+ reviews)
ListKit took the market by storm in 2024 when it surpassed $1M in annual revenue within 90 days because of its popularity with users.
Originally a B2B list-building service, it evolved into a powerful b2b database of 500M+ contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).
At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.
With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.
For ListKit users: Get a complimentary 30-minute one-on-one session with a list-building expert for laser-focused guidance and support in building your first B2B lead list (something Apollo nor Zoominfo offer). If you are not yet a ListKit user but are interested in trying it out, then make sure to sign up for our free trial to take advantage of this offer.
Selecting the right sales intelligence platform is crucial for optimizing your sales process and achieving business growth. Apollo and ZoomInfo each offer unique benefits that cater to different business needs. By evaluating their strengths and aligning them with your specific requirements, you can effectively enhance your B2B lead generation and sales efforts.
Key takeaways:
However, while Apollo is great for smaller teams and ZoomInfo is designed for large enterprises, ListKit strikes the perfect balance. Offering triple-verified data at a budget-friendly price, ListKit ensures you work with only the most accurate leads, no matter the size of your business. Plus, it’s incredibly easy to set up. Don’t just take our word for it—watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:
If you’re impressed, it might be worth booking a ListKit demo today before making your final decision on Apollo or ZoomInfo, which have their own limitations, whether it’s high costs, complex interfaces, or gaps in data accuracy.
Want to compare other players in the market? Check out our other comparisons: