See how Clearbit and ZoomInfo compare to each other (and to ListKit) to help you decide what the best platform for you is.
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Why Listkit
Clearbit vs. ZoomInfo - Key Differences
Clearbit: A Quick Overview
ZoomInfo: A Quick Overview
Pricing: Clearbit vs. ZoomInfo
Online Reviews - Clearbit vs. ZoomInfo
Clearbit vs. ZoomInfo: Choosing the Right Tool for Your Business
Quick summary
Pricing
$97
$999
$399+
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Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.
Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.
Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.
Clearbit and ZoomInfo are top contenders in the business intelligence realm, each offering unique features catering to different business needs. But, how does Clearbit's data quality compare to Zoominfo? Let's see.
Clearbit was founded in 2013 by Mike Macieira, Hiten Shah, and Jonathon Jackson. The platform is designed to help businesses streamline their sales, marketing, and customer success processes by providing them with access to a vast array of data and tools.
Clearbit's primary target audience includes sales, marketing, and customer success professionals who are looking to improve their workflows and gain a deeper understanding of their customers.
Clearbit has gained significant recognition in the industry. It was named the Best Data Enrichment Tool by G2 Crowd in 2020 and was also listed as one of the Top 10 Sales and Marketing Tools by Forbes in the same year.
Clearbit offers comprehensive, up-to-date data, including detailed company information, job titles, and contact details, essential for effective sales and marketing. Its reliable insights and seamless integration with CRM and marketing tools like Salesforce and HubSpot enhance workflow efficiency and provide a unified view of customer data.
Designed with a user-friendly interface, Clearbit is easy to navigate and use. Its robust compliance and security measures ensure data protection. The straightforward implementation process, featuring an Enrichment API, allows businesses to customize Clearbitâs features to their specific needs, ensuring smooth integration.
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Founded in 2007 as DiscoverOrg by Henry Schuck and Kirk Brown, ZoomInfo has grown drastically. The company took a major step forward in February 2019 when it acquired competitor Zoom Information, Inc., and subsequently rebranded as ZoomInfo.
A leader recognized by experts, ZoomInfo has been honored with top industry accolades, such as being named a Leader in the 2022 Gartner Magic Quadrant for Sales Intelligence Tools and in the 2022 Forrester Wave for B2B Marketing Data Providers. These recognitions highlight ZoomInfo's position as a top-tier provider in the sales intelligence and marketing data industries.
ZoomInfo offers comprehensive data quality and coverage, providing extensive contact and company information essential for effective sales and marketing campaigns. With up-to-date information, ZoomInfo enriches data points to provide detailed insights into prospects and customers.
The platform integrates seamlessly with popular CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, and Outreach, enhancing workflow efficiency and providing a unified view of customer data through ZoomInfo integrations.
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When choosing between Clearbit and ZoomInfo, understanding their pricing structures is crucial. Each platform offers different pricing models and value propositions, which can significantly impact your decision based on your business needs and budget.
Here is the pricing for Clearbit, providing a variety of plans tailored to different business needs.
Zoominfo does not publicly share its pricing information. Interested users must book a call with their sales team to talk pricing. However, based on online sources like Uplead and SalesIntel, it appears that ZoomInfo's pricing is relatively higher than its counterparts:
ListKit, with its transparent pricing, offers straightforward and easy-to-understand plans that cater to agency owners, B2B businesses, and sales teams alike.
Free
Basic ($49/mo or $432/year)
Start ($99/mo or $888/year)
Grow ($199/mo or $1,788/year)
Expand ($499/mo or $4,488/year)
1 course
Everything in Free plus
Everything in Basic plus
Everything in Start plus
Everything in Grow plus
Quizzes & serveys
Unlimited courses
2 course admin/authors
2 site admin accounts
5 site admin accounts
Content hosting
(video, audio, PDF)
Live chat support
Custom code (HTML/CSS) editor
5 course admins/authors
15 course admins/authors
Basic ($59/month or $468/year)
Pro ($159/month or $1,428/year)
Business ($665/month or $5,988/year)
Custom domains
No transaction fees
No transaction fees Advanced developer customizations
Coupon codes
Live chat support on weekends
Custom user roles
Basic email marketing
(no automations)
Graded quizzes
20 admin level users
When evaluating Clearbit and ZoomInfo, user reviews provide valuable insights into the strengths and weaknesses of each platform. Both platforms have received a 4.4/5 rating on G2, with ZoomInfo amassing 8,352 reviews and Clearbit gathering 623 reviews.
Here's what customers are saying about their experiences with these tools.
When deciding between Clearbit and ZoomInfo, it's essential to consider your specific business needs, budget, and the unique features each platform offers.
Sales and marketing teams should evaluate factors such as data accuracy, integration capabilities, user experience, and pricing. Additionally, the suitability for business contacts, data scientists, go-to-market teams, and prospecting tools should be factored in.
Clearbit, known for being the best enrichment tool, and ZoomInfo, with its robust data capabilities, both offer unique advantages. Let's break down what each tool excels at to help you make an informed choice.
ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.
Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).
At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs whoâve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.
With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.
Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.
But wait. How do you know the emails and numbers are any good? That brings us to our next feature.
Exclusive for ListKit users: Schedule a complimentary 30-minute session with one of our list-building experts for personalized guidance on crafting your ideal B2B lead list. Not a ListKit user yet? Sign up for a free trial or book a demo to get started.
Selecting the right data intelligence platform is crucial for optimizing your sales and marketing strategies. Clearbit and ZoomInfo both offer powerful features tailored to different needs and business sizes. The key is to evaluate their offerings and align them with your specific requirements.
Key takeaways:
But while Clearbit offers flexibility and real-time updates, and ZoomInfo provides a comprehensive data solution for larger organizations, ListKit strikes the perfect balance. With triple-verified data at a budget-friendly price, ListKit ensures you work with only the most accurate leads, regardless of your business size. Plus, itâs incredibly easy to get set up. Donât just take our word for itâwatch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:
If youâre impressed, it might be worth booking a ListKit demo today before making your final decision on Clearbit or ZoomInfo, which have their own limitations, whether itâs steep learning curves, limited integrations, or gaps in data accuracy.