Clearbit vs Zoominfo (Tried, Compared): Winner Revealed

See how Clearbit and ZoomInfo compare to each other (and to ListKit) to help you decide what the best platform for you is.

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Quick summary

Pricing

$97

$999

$399+

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30 Days

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Lifetime

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Why ListKit Is the better choice 😉

Founded by outreach experts

Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.

Stupid-simple user interface

Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.

Triple-verified data

Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.

Clearbit vs. ZoomInfo - Key Differences

Clearbit and ZoomInfo are top contenders in the business intelligence realm, each offering unique features catering to different business needs. But, how does Clearbit's data quality compare to Zoominfo? Let's see.

ListKit Clearbit ZoomInfo
Pricing Structure Starts at $97/mo/user, offering a credit-based pricing model, ensuring users only pay for verified email contacts. Enrichment costs $99 monthly and $199 annually. Clearbit Prospector starts at $999 monthly and $12,000 annually. Starts at $14,995/year for the Professional plan, including 5,000 credits and up to 3 users. Additional users cost $1,500 each (contradictory figures exist).
Data Accuracy & Coverage 500M+ B2B leads with triple verification for high accuracy, minimizing wasted resources. 389M contact records and 50M company records, with data refreshed every 30 days to maintain accuracy. 321M professional contacts at 104M companies, regularly updated to ensure data accuracy.
User Interface & Experience 9/10 G2 rating for “ease of setup.” User-friendly, intuitive interface for quick, time-saving actions. Intuitive and user-friendly interface, making it accessible even for users with minimal technical expertise. Detailed, data-heavy interface, powerful but can overwhelm new users, better suited for teams with dedicated data specialists.
Advanced Analytics & Reporting Visual analytics on industry distribution, job titles, location, and platform usage, helping refine ICP and optimize targeting. Customizable reporting and data enrichment tools, offering real-time insights, though not as comprehensive as ZoomInfo’s analytics. Real-time data updates, advanced analytics, and detailed reporting capabilities for precise lead targeting.
Data Security & Compliance GDPR compliant, strong data security, no sensitive data processed, clear user rights for access and deletion. GDPR compliant with a focus on real-time data updates and integration flexibility. GDPR and CCPA compliant, with certifications like ISO 27001, offering robust protection.
CRM Integration & Third-party Tools Integrates with HubSpot, Smartlead, Pipedrive, Zoho, Zapier, Slack, Google Sheets, and more; streamlines contact management, boosts outreach efficiency. Seamless integration with popular CRM systems like Salesforce, HubSpot, and Marketo, enhancing workflow efficiency. Extensive integration capabilities with major CRMs like Salesforce, enhancing workflow and data synchronization.
Customer Support & Community World-class support with personalized onboarding, weekly coaching calls, and ongoing educational resources. Reliable customer support with extensive documentation and resources, though less comprehensive than ZoomInfo’s. Comprehensive support, including dedicated account management, though experiences vary.
User Reviews & Ratings 4.9 stars from 300+ reviews, praised for ease of use, high-quality leads, and exceptional support. 4.4 stars from 623 reviews, appreciated for its ease of use and real-time data updates, though some issues with niche data accuracy. 4.4 stars from 8,352 reviews, valued for its comprehensive features, though cost and complexity are noted.

Clearbit: A Quick Overview

Clearbit was founded in 2013 by Mike Macieira, Hiten Shah, and Jonathon Jackson. The platform is designed to help businesses streamline their sales, marketing, and customer success processes by providing them with access to a vast array of data and tools.

Clearbit's primary target audience includes sales, marketing, and customer success professionals who are looking to improve their workflows and gain a deeper understanding of their customers.

Clearbit has gained significant recognition in the industry. It was named the Best Data Enrichment Tool by G2 Crowd in 2020 and was also listed as one of the Top 10 Sales and Marketing Tools by Forbes in the same year.

Key features

  • Enrichment: Enrich customer data with access to a vast array of public and private data sources, including company information, job titles, and contact details.
  • Prospector: Identify and target new customers using machine learning algorithms that analyze existing customer bases to find potential new customers matching the ideal customer profile.
  • Stream: Receive real-time updates on customers and prospects, including company news and job changes, to improve sales and marketing efforts.
  • Discover: Gain a deeper understanding of customers with access to comprehensive data sources, helping to enhance sales and marketing strategies.
  • Enrichment API: Integrate Clearbit's enrichment features into custom applications, providing developers with extensive data sources for tailored solutions.

Clearbit offers comprehensive, up-to-date data, including detailed company information, job titles, and contact details, essential for effective sales and marketing. Its reliable insights and seamless integration with CRM and marketing tools like Salesforce and HubSpot enhance workflow efficiency and provide a unified view of customer data.

Designed with a user-friendly interface, Clearbit is easy to navigate and use. Its robust compliance and security measures ensure data protection. The straightforward implementation process, featuring an Enrichment API, allows businesses to customize Clearbit’s features to their specific needs, ensuring smooth integration.

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ZoomInfo: A Quick Overview

Founded in 2007 as DiscoverOrg by Henry Schuck and Kirk Brown, ZoomInfo has grown drastically. The company took a major step forward in February 2019 when it acquired competitor Zoom Information, Inc., and subsequently rebranded as ZoomInfo.

A leader recognized by experts, ZoomInfo has been honored with top industry accolades, such as being named a Leader in the 2022 Gartner Magic Quadrant for Sales Intelligence Tools and in the 2022 Forrester Wave for B2B Marketing Data Providers. These recognitions highlight ZoomInfo's position as a top-tier provider in the sales intelligence and marketing data industries.

Key features

  • Data Enrichment: Cleanse and enrich data to turn it into actionable insights through standardization, deduplication, normalization, segmentation, transformations, and leads-to-accounts mapping. Integrates with CRM and marketing automation tools.
  • Lead Segmenting and Scoring: Create buyer segments based on job function, seniority, industry, and company size. Score leads using various models, including account-based scoring, intent-based scoring, and multi-dimensional and composite scoring.
  • Automated Workflows: Launch personalized outreach to capture new high-quality leads and targeted accounts based on website traffic and buying signals. Automate outreach and sales activities for immediate response to market signals.
  • Contact Tracking: Keep all contact data and profile information up-to-date, including changes in job title or company, to follow best relationships and identify new opportunities.
  • Data Integration: Integrate with tools such as Slack, Salesforce, and HubSpot to incorporate into existing workflows easily.
  • Automation: Utilize built-in email finder and sales engagement apps to simplify connecting with prospects and customers.
  • Rich Integration Options: Enhance the overall sales and marketing experience by integrating with favorite business tools.
  • Chat for Sales: Automate key sales interactions with a chatbot, reducing the sales cycle.
  • Lead Enrichment: Enrich data for hyper-targeting, allowing for more effective sales and marketing efforts.

ZoomInfo offers comprehensive data quality and coverage, providing extensive contact and company information essential for effective sales and marketing campaigns. With up-to-date information, ZoomInfo enriches data points to provide detailed insights into prospects and customers.

The platform integrates seamlessly with popular CRM and marketing automation tools such as Salesforce, HubSpot, Marketo, and Outreach, enhancing workflow efficiency and providing a unified view of customer data through ZoomInfo integrations.

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Pricing: Clearbit vs. ZoomInfo

When choosing between Clearbit and ZoomInfo, understanding their pricing structures is crucial. Each platform offers different pricing models and value propositions, which can significantly impact your decision based on your business needs and budget.

Clearbit pricing

Here is the pricing for Clearbit, providing a variety of plans tailored to different business needs.

Plan Price Range Key Features Ideal For
Basic Plan $99 - $999 per month - Tiered pricing based on database size, web traffic, and contact creation needs Small to medium businesses, startups
Clearbit for Business Custom pricing - Volume-based
- Add-ons like Forms, Advertising, Capture
Large enterprises, growing businesses
Free Trial Free - Explore capabilities before subscription Potential users, businesses evaluating options

ZoomInfo pricing

Zoominfo does not publicly share its pricing information. Interested users must book a call with their sales team to talk pricing. However, based on online sources like Uplead and SalesIntel, it appears that ZoomInfo's pricing is relatively higher than its counterparts:

Plan Annual Cost Annual Bulk Credits Monthly User Credits Additional User Cost
Professional $14,995 5,000 Data N/A $1,500 per user
Advanced $24,995 10,000 1,000 $2,500 per user
Elite $39,995 10,000 1,000 $2,500 per user

ListKit Pricing

ListKit, with its transparent pricing, offers straightforward and easy-to-understand plans that cater to agency owners, B2B businesses, and sales teams alike.

Plan Cost per User per Month Email Credits Included Phone Credits Included Email Verifier Credits Additional Email Credits
Professional $97 2,000 (resets monthly) 100 (resets monthly) Unlimited $59 per additional 1,000
Scale $297 (up to 3 users) 10,000 (resets monthly) 500 (resets monthly) Unlimited $39 per additional 1,000
Enterprise $1,000+ Custom Custom Unlimited Custom pricing available

Free

Basic ($49/mo or $432/year)

Start ($99/mo or $888/year)

Grow ($199/mo or $1,788/year)

Expand ($499/mo or $4,488/year)

1 course

Everything in Free plus

Everything in Basic plus

Everything in Start plus

Everything in Grow plus

Quizzes & serveys

Unlimited courses

2 course admin/authors

2 site admin accounts

5 site admin accounts

Content hosting
(video, audio, PDF)

Live chat support

Custom code (HTML/CSS) editor

5 course admins/authors

15 course admins/authors

Basic ($59/month or $468/year)

Pro ($159/month or $1,428/year)

Business ($665/month or $5,988/year)

Custom domains

No transaction fees

No transaction fees Advanced developer customizations

Coupon codes

Live chat support on weekends

Custom user roles

Basic email marketing
(no automations)

Graded quizzes

20 admin level users

ListKit offers credit-based pricing 😮️

Pay for verified contacts only

Online Reviews - Clearbit vs. ZoomInfo

When evaluating Clearbit and ZoomInfo, user reviews provide valuable insights into the strengths and weaknesses of each platform. Both platforms have received a 4.4/5 rating on G2, with ZoomInfo amassing 8,352 reviews and Clearbit gathering 623 reviews.

Here's what customers are saying about their experiences with these tools.

ZoomInfo customer reviews on G2

  • Positive Review: "The implementation was easy giving me a way to implement the data from my CRM. I have been more and more dependent on finding customer details frequently. I have not had to use the customer support as the features have been seamless for me."
  • Critical Review: "While few and far between, there are times where the contacts have not been updated and someone listed may no longer be at the company. This is a small thing though because even if someone is no longer at the organization, it's a good starting point."

Clearbit customer reviews on G2

  • Positive Review: "It is a very useful extension. I personally use this extension and it's mind-blowing. I can find the details of any key person in just one click. It reduces my workload. And not only key person, you can find the email ids of other employees of the company."
  • Critical Review: "Their Prospecting tool leaves much to be desired. We've seen sporadic issues with inaccurate company info, especially with smaller size orgs/niche companies. I would love a deeper level of information to be surfaced. We've also seen some issues with their reverse IP lookup targeting, so if that could be cleaner/more accurate, it would be great."

ListKit customer reviews on G2

  • One ListKit user in the marketing and advertising industry said: “I've been using other lead list softwares from Apollo, Lusha, Seamless, Sales Navigator, and more including GMB scrapers. Listkit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful. And the CSV files pulled from the lists are quick to upload and implement into my cold email campaigns.”
  • "This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for. In addition there are some smart features to help you choose quantities of leads per company so as not to overwhelm them during outreach. Customer service is great and the no-cost onboarding / training call was incredibly helpful. I'm using ListKit regularly to prospect and generate lead lists for my outbound sales.”
  • Nick, a small business owner, said in a G2 review: You won't find higher quality leads anywhere else, the platform is so easy to use and all the leads are triple verified so you don't have to do anything else after dowloading them. Plug them into your software and you're good to go. Highly recommend it.

Clearbit vs. ZoomInfo: Choosing the Right Tool for Your Business

When deciding between Clearbit and ZoomInfo, it's essential to consider your specific business needs, budget, and the unique features each platform offers.

Sales and marketing teams should evaluate factors such as data accuracy, integration capabilities, user experience, and pricing. Additionally, the suitability for business contacts, data scientists, go-to-market teams, and prospecting tools should be factored in.

Clearbit, known for being the best enrichment tool, and ZoomInfo, with its robust data capabilities, both offer unique advantages. Let's break down what each tool excels at to help you make an informed choice.

Who is Clearbit Best For:

  • Businesses Needing Real-Time Data Enrichment: Clearbit excels in providing real-time data updates, making it ideal for businesses that require up-to-the-minute information on their leads and customers.
  • Companies Seeking Seamless CRM and Marketing Integration: With seamless integration into various CRM and digital marketing platforms, such as Salesforce, HubSpot, Marketo, and Outreach, Clearbit is perfect for companies looking to streamline their workflows and enhance their marketing automation.
  • Organizations Looking for Customizable Plans: Clearbit offers flexible, volume-based pricing with customizable add-on capabilities, making it a great fit for businesses of all sizes, especially those seeking scalable solutions.

Who is ZoomInfo Best For:

  • Medium to Large Enterprises: ZoomInfo’s higher price point is justified by its extensive features and tailored solutions, making it a fit for larger organizations willing to invest around $12-$15,000 per year.
  • Data-Intensive Teams: Ideal for teams that need extensive data for lead generation, sales prospecting, and marketing outreach.
  • HR Departments: ZoomInfo is also well-suited for HR teams looking for detailed talent intelligence.
  • Tech Companies: Companies seeking predictive analytics and insights to refine their sales processes will find ZoomInfo highly beneficial.

And here's who ListKit is best for:

  • Individuals and Small Teams: ListKit’s professional plan at $79 per user per month is budget-friendly, catering to freelancers, independent contractors, solo founders, small teams, and startups.
  • Sales Teams: Perfect for sales teams looking to enhance cold email and cold call outreach with reliable contact details.
  • Consultants: Beneficial for consultants needing comprehensive, verified contact lists to expand their client base without the burden of manual verification.
  • Cold Email / Lead Generation Agencies: Ideal for agencies specializing in cold email and lead generation, offering precise lead data to streamline their outreach efforts and improve client results.

Why ListKit is a Better Choice

Highly Rated: 4.9/5 (224+ reviews)

ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.

Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).

At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.

With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.

Oliver Schmalholz (far left), Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (far right)

Key features

  • Intent Data: This advanced feature analyzes online behavior to identify prospects who are actively researching products or services similar to what you offer. By tracking specific keywords and online activity, ListKit can generate a targeted list of potential leads who are already showing interest, making your outreach efforts more effective and timely. Whether you're in tech, finance, healthcare, or any other industry, ListKit's intent data helps you connect with prospects at the right moment in their buying journey.
    • For example, if you do B2B sales for insurance companies, ListKit can provide a list of leads searching for terms like “Auto Insurance,” “Homeowners Insurance,” or “Health Insurance.”
ListKit Intent Data Filters

Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.

ListKit Intent Data Export Selection Menu

But wait. How do you know the emails and numbers are any good? That brings us to our next feature.

  • Triple-verified data: ListKit offers a 500M+ b2b lead database (one of the biggest in the market). But unlike Apollo or Zoominfo who draw criticism for data accuracy, ListKit has a special multi-step verification process that allow users to only pay for triple-verified emails and phone numbers. This grants instant access to decision-makers and avoids wasting time, money, and campaign resources on invalid leads.
    • Rik, an Account Director, said in one review: “Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don’t need to export from Apollo go into three other verifier softwares, run , upload etc. This is a one stop search and export.”
ListKit multi-step verification process
  • Phone Number Data: Lets you increase touch points with decision-makers by combining cold calls with emails. If you're serious about getting your calls answered, ListKit's triple-verified phone numbers are a game-changer as you can always count on it to not bounce.
  • Visual analytics: The platform provides visual analytics to help you gain strategic insights into your ideal customer profile. Gain insights with visual tools like pie charts, bar charts, and heat maps that display industry distribution, top job titles, geographic location, and platform usage. These tools help your team quickly assess and adjust targeting strategies.
ListKit Visual Analytics Dashboard
  • World-Class Customer Support: ListKit stands out for its exceptional customer support, offering personalized onboarding sessions, regular coaching calls, and ongoing educational resources. This ensures that your team can quickly get up to speed with the platform and continually optimize its use, making sure all your needs are met and questions answered.
    • Review by Nick, Business Owner, says: Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list which is amazing
  • User-friendly interface that saves time: Its user-friendly interface is easy to navigate and use, making it ideal for beginners. The platform's visualization graph helps users target their ideal clients effectively while also providing quick actions for adjustments.
    • Dale, a Divisional Manager said in one review: It has taken our outreach from being a 2 hour process of trying to find the right contacts, right companies and then email formats into a 2 minute job. Building the list is as easy as clicking a few buttons and putting in the types of people you are looking for. Before you know it there is a list in your inbox filled with prospects that you know are your ideal client. We now use Listkit on a daily basis with the view of implementing it throughout the company which is a breeze with simple integration.
  • Competitive Credit-based Pricing: ListKit’s credit-based pricing is both flexible and cost-effective. Users pay only for verified email contacts, with phone-verified contacts starting at 15 cents per credit, allowing businesses to manage budgets efficiently.
  • Rapid integration: ListKit integrates quickly with Smartlead, Slack, Google Sheets, and any CRM using Zapier, allowing you to supercharge your outreach instantly. The Smartlead integration feature enables seamless contact transfer directly from ListKit to your sending tool, streamlining your outbound prospecting efforts for greater efficiency.

Want help building your first list?

Exclusive for ListKit users: Schedule a complimentary 30-minute session with one of our list-building experts for personalized guidance on crafting your ideal B2B lead list. Not a ListKit user yet? Sign up for a free trial or book a demo to get started.

Selecting the right data intelligence platform is crucial for optimizing your sales and marketing strategies. Clearbit and ZoomInfo both offer powerful features tailored to different needs and business sizes. The key is to evaluate their offerings and align them with your specific requirements.

Key takeaways:

  • Clearbit excels in real-time data enrichment, offers seamless CRM integration, and provides flexible, customizable plans, making it a strong choice for businesses of all sizes, especially those needing the freshest data.
  • ZoomInfo features an extensive and precise database with advanced search capabilities and robust compliance features, making it ideal for larger enterprises with specific data needs.

But while Clearbit offers flexibility and real-time updates, and ZoomInfo provides a comprehensive data solution for larger organizations, ListKit strikes the perfect balance. With triple-verified data at a budget-friendly price, ListKit ensures you work with only the most accurate leads, regardless of your business size. Plus, it’s incredibly easy to get set up. Don’t just take our word for it—watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:

If you’re impressed, it might be worth booking a ListKit demo today before making your final decision on Clearbit or ZoomInfo, which have their own limitations, whether it’s steep learning curves, limited integrations, or gaps in data accuracy.

Business Owners ❤️ ListKit

listKit is actually an incredible tool

Oct 24, 2023

What do you like best about listKit?

Hard to answer this one. I like a ton of features on listkit. The scrubby email verficiation intergation built into the system, the smartlead integration is a game changer. The data that gets pulled is all accurate and full of details I don't typically get from other b2b list building databases.

What do you dislike about listKit?

Wish there was a revenue filter. And I wish it would allow me to see saved vs unsaved contacts. I never know how many leads I'll actually be able to scrape which is anoying.

What problems is ListKit solving and how is that benefiting you?

Speeds up my list building time by at least 10 hours a month for my lead gen agency. It's helping me pass the step where I need to verify emails on MilllonVerifier. I also get to save about an hour each list I build by not having to download/export to a CSV file, then clean/format the leads, then map them to my email sending software. It's all done seamlessly and automatically.

NK

NIicholas K.

small business(50 or fewer emp.)

ListKit is the better choice ❤️

Try it today free