See how Cognism and ZoomInfo compare to each other (and to ListKit) to help you decide which platform is best for you.
Get Triple-Verified Email LeadsQuick Summary
Why Listkit
Cognism vs ZoomInfo - Key Differences
Cognism: A Quick Overview
ZoomInfo: A Quick Overview
Pricing - Cognism vs Zoominfo
Online Reviews - Cognism vs ZoomInfo
Cognism vs ZoomInfo: Choosing the Right Tool for Your Business
Quick summary
Pricing
$97
$399+
$99
Rollover credits
Pay for credits not used
50% Off Additional Credits
Money-back guarantee
30 Days
Grandfathered pricing
Lifetime
No charge for risky & invalid emails
No need to verify emails through another service
Visualize Your Data & Smartinsights into Your ICP
Priority Support
Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.
Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.
Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.
When deciding between ZoomInfo and Cognism, it's important to consider which platform aligns best with your specific requirements. Here’s a detailed comparison:
Cognism is a sales intelligence platform designed to enable businesses to reach their ideal clients through phone-verified mobile numbers, direct dials, and business emails. This powerful tool provides access to high-quality B2B data that adheres to stringent privacy protocols and is GDPR-compliant. data points
With Cognism, sales and marketing teams can focus more on engaging with prospects and less on data accuracy issues, thanks to its powerful email and phone verification processes. This results in 3x more live conversations, helping businesses connect with 87% of their contact lists and significantly increasing productivity.
ZoomInfo is a comprehensive business-to-business (B2B) database and market intelligence platform that provides organizations with access to detailed company data and contact data. The platform is designed to help businesses drive growth by providing accurate data on companies, decision-makers, and market trends.
Furthermore, it’s recognized as a top-purchased sales analytics tool on the Vendr Buying Platform and was the sixth most-renewed SaaS product in 2023. So, ZoomInfo remains a popular choice for businesses seeking reliable data to enhance their sales and marketing efforts.
Let’s analyze the pricing models of Zoominfo and Cognism.
Cognism pricing packages are customizable to meet individual needs and unique workflows, providing a personalized solution.
ZoomInfo offers various distinct models, each with its own pricing structure, to cater to different business needs:
Free
Basic ($49/mo or $432/year)
Start ($99/mo or $888/year)
Grow ($199/mo or $1,788/year)
Expand ($499/mo or $4,488/year)
1 course
Everything in Free plus
Everything in Basic plus
Everything in Start plus
Everything in Grow plus
Quizzes & serveys
Unlimited courses
2 course admin/authors
2 site admin accounts
5 site admin accounts
Content hosting
(video, audio, PDF)
Live chat support
Custom code (HTML/CSS) editor
5 course admins/authors
15 course admins/authors
Basic ($59/month or $468/year)
Pro ($159/month or $1,428/year)
Business ($665/month or $5,988/year)
Custom domains
No transaction fees
No transaction fees Advanced developer customizations
Coupon codes
Live chat support on weekends
Custom user roles
Basic email marketing
(no automations)
Graded quizzes
20 admin level users
Cognism boasts a strong rating with 678 reviews and an impressive average score of 4.6 out of 5.
On the other hand, ZoomInfo enjoys a vast number of reviews, totaling 8,282, with an average rating of 4.4 out of 5.
While both platforms are highly regarded, Cognism's slightly higher rating of 4.6 gives it an edge in perceived user satisfaction. This comparison not only highlights the differences in user satisfaction but also underscores the competitive edge each tool offers in the realm of sales intelligence and engagement platforms.
When comparing Cognism and ZoomInfo, it's clear that both platforms have their own unique strengths and cater to different business needs. Choosing the better platform largely depends on the specific requirements of your organization, whether you prioritize data accuracy, integration capabilities, or global reach.
ListKit took the market by storm in 2024 when it surpassed $1M in annual recurring revenue within just 90 days because of its popularity with users.
Originally a B2B list-building service, it evolved into a powerful database platform of over 500M contacts, led by serial tech entrepreneur Oliver Schmalholz and 7-figure outreach experts Andre Haykal Jr, Christian Bonnier (me), Dan Crowley, and Daniel Fazio (Cold Email Wizard).
At the risk of a humblebrag, what sets ListKit apart is its foundation, built by entrepreneurs who’ve mastered cold outreach for years. This experience shines through in features like triple-verified contacts, affordable credit-based pricing, and a Slack community of 1000+ members that holds weekly coaching calls and live Q&A sessions, helping our customers ACTUALLY flourish.
With a mantra of "If it's not accelerating, it's not worth doing," the team behind ListKit.io ensures that your emails not only send but also land, creating a 40% response rate to cold audiences.
Then, you will be able to see the total number of matches to those terms, select whether you want their business emails, phone numbers, or other personal details, and specify how many contacts you want to actually export for your campaigns.
But wait. How do you know the emails and numbers are any good? That brings us to our next feature.
For ListKit users: Get a complimentary 30-minute one-on-one session with a list-building expert for laser-focused guidance and support in building your first B2B lead list (something Uplead nor Zoominfo offer). If you are not yet a ListKit user but are interested in trying it out, then make sure to sign up for our free trial to take advantage of this offer.
Selecting the right sales intelligence platform is crucial for optimizing your sales and marketing strategies. Cognism and ZoomInfo both offer powerful features tailored to different needs and business sizes. The key is to evaluate their offerings and align them with your specific requirements.
Key takeaways:
But while Cognism offers robust global data and verification processes, and ZoomInfo provides a comprehensive all-in-one platform, ListKit strikes the perfect balance. Offering triple-verified data at a budget-friendly price, it ensures you work with only the most accurate leads, no matter the size of your business. Plus, it’s incredibly easy to set up. Don’t just take our word for it—watch this video of Daniel Fazio scraping 10,000 leads on ListKit in 30 seconds:
If you’re impressed, it might be worth booking a ListKit demo today before making your final decision on ZoomInfo or UpLead, which have their own limitations, whether it’s high costs, complex interfaces, or gaps in data accuracy.