We Tested Hunter.io and RocketReach - Here's the Clear Winner

See how Huter.io and RocketReach compare to each other (and to ListKit) to help you decide what the best platform for you is.

Get Triple-Verified Email Leads

Quick summary

Pricing

$97

$80

$34

Rollover credits

Pay for credits not used

50% Off Additional Credits

Money-back guarantee

30 Days

Grandfathered pricing

Lifetime

No charge for risky & invalid emails

No need to verify emails through another service

Visualize Your Data & Smartinsights into Your ICP

Priority Support

Why ListKit Is the better choice 😉

Founded by outreach experts

Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.

Stupid-simple user interface

Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.

Triple-verified data

Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.

Hunter.io and RocketReach - Key Differences

Here's a comprehensive comparison of how Hunter.io, RocketReach, and ListKit stack up across key product areas:

Feature ListKit Hunter.io RocketReach
Pricing Structure Starting at $97/month, ListKit’s credit-based plans provide Triple-Verified leads, CRM integrations, and intent targeting. Scalable for SMBs, agencies, and enterprises, it’s ideal for cost-efficient prospecting with a focus on verified, actionable data. From $34/month, Hunter.io offers credit-based pricing for email lookups and verifications. Annual plans provide discounts, but advanced features require higher tiers, limiting scalability for larger teams. Plans start at $70/month with 70 email exports, scaling to 500+ lookups/month in higher tiers. Includes phone numbers, data enrichment, and API access—suitable for recruiters but less scalable for teams needing unlimited lookups.
Data Accuracy & Coverage Features a 626M+ B2B leads database with Triple Verification, minimizing bounce rates and wasted resources. Provides intent-based targeting to prioritize prospects actively seeking solutions and offers vast database regularly to maintain accuracy and reliability. Focuses on email finding using data from public sources and web crawls, which may result in accuracy gaps. Suitable for small to mid-sized teams needing basic email lookup tools but may require third-party verification tools for bulk cleanup. Covers 700M+ professionals and 35M+ companies, offering emails, phone numbers, and LinkedIn profiles. While data is frequently updated, accuracy rates vary by industry and region. Better for multi-channel outreach, but users report higher bounce rates due to inconsistent data quality.
User Interface & Experience Rated 9/10 on G2 for ease of setup, with a user-friendly interface that simplifies lead generation and list building. Includes filters for intent data and Slack community support, making onboarding smooth for sales teams and agencies. Offers a straightforward interface focused on email lookup and verification, making it ideal for small teams prioritizing simplicity. However, limited filtering and basic reporting tools can slow down workflows for complex prospecting tasks. A feature-rich platform with a steeper learning curve. Includes browser extensions and advanced filters, catering to tech-savvy teams. However, the cluttered interface and lack of onboarding support may delay adoption for new users.
Advanced Features Offers “done-for-you” CRM workflows and integrations, cold email setup services, dedicated account managers, and bulk credits-tailored for high-volume campaigns and enterprise scalability. Provides bulk email verification, email campaigns, and API integrations for custom workflows. However, advanced filtering and automation features are locked behind higher tiers, requiring external tools for CRM syncing. Features AI-powered filters, multi-channel data (email, phone, LinkedIn), and Autopilot workflows for automation. Includes browser extensions and API integrations, but premium pricing makes these features less accessible to small teams.
Data Security & Compliance Fully GDPR compliant, with strict data protection policies, encryption standards, and legitimate business-use restrictions. Supports data access requests and deletion rights to comply with privacy laws, focusing solely on B2B leads. GDPR and CCPA compliant, using encryption protocols and audit logs to secure data. It allows data removal requests but relies on publicly available sources, which may limit compliance in sensitive industries. SOC 2 certified and GDPR compliant, with TLS encryption and access controls for data security. Offers regular updates to maintain data accuracy but requires premium plans for advanced security features like IP whitelisting.
CRM Integration & Third-Party Tools Integrates seamlessly with HubSpot, Smartlead, Pipedrive, Zoho, Zapier, Slack, Google Sheets, and more. Supports direct data transfers, custom workflows, and API access for scalable automation. Works with HubSpot, Salesforce, Pipedrive, and Zapier for basic workflows but requires manual uploads for some CRM connections. Limited bulk actions may slow down larger campaigns. Connects with Salesforce, HubSpot, Zoho, Outreach, and LinkedIn Sales Navigator. Supports bulk data imports, lead scoring, and API workflows, but advanced integrations are locked behind premium tiers.
Customer Support & Community Offers personalized onboarding, weekly coaching calls, Slack community access, and 1:1 strategy sessions for optimizing workflows. Provides hands-on support to ensure success at every stage. Provides email-based support with knowledge base articles for self-service but lacks live chat and coaching resources, making it better for self-sufficient teams. Features email and ticket-based support but no live chat or coaching calls. Limited community resources make it less appealing for users needing ongoing guidance or strategy optimization.
User Reviews & Ratings ★ 4.9/5 stars (300+ reviews) — Praised for its ease of use, high-quality leads, and exceptional support. Users highlight triple-verified data, seamless integrations, and cost-efficiency over competitors. ★ 4.4/5 stars (550+ reviews) — User appreciated its email verification and prospecting features, while some reported inconsistent data accuracy, high bounce rates, and limited integrations. ★ 4.5/5 stars (760+ reviews) — Users find quick lookup tools and multi-channel data amazing but found issues with inconsistent data quality, outdated records, and high costs for premium features without strong support for new users.

Ready to upgrade your outreach? Try the best Hunter.io and RocketReach alternative - ListKit today!

Which one should you go with?

Hunter

If you need quick search capabilities for finding emails tied to companies, bulk email outreach, and CRM integrations to streamline your pipeline. It’s perfect for small sales and marketing teams focused on building verified contact lists quickly and efficiently.

ListKit

If you need Triple-Verified leads, intent-based targeting, a scalable credit-based pricing model, and personalized support with onboarding, coaching calls, and an active Slack community to optimize your outreach and improve conversions.

RocketReach

If you need contact data, advanced filters, browser extensions, and API access for prospecting or recruitment. It’s ideal for teams that prioritize detailed search criteria and seamless integrations to scale outreach efforts with precision.

Hunter Overview

Best for: Sales, recruiting, and marketing teams looking to find and verify professional email addresses quickly. Ideal for lead generation and cold email outreach, it simplifies finding decision-makers, email verification to reduce bounce rates, and tracking personalized campaigns without complex workflows.

hunter io homepage

Hunter simplifies professional outreach by indexing publicly available email addresses and matching them to your ideal prospects. This email finder tool and lead discovery features make it a go-to solution for anyone focused on high-quality pipeline generation.

Key Features of Hunter

  • Email Finder and Verifier – Locate and verify professional email addresses from domains or specific individuals, reducing bounce rates and improving deliverability.
  • Lead Builder Tool – Create targeted lead lists based on company size, industry, and location to match your ideal customer profile.
  • CRM and Marketing Integrations – Seamlessly connect with tools like HubSpot, Salesforce, and Zapier to manage outreach workflows.
  • Bulk Search and Filtering – Perform domain-wide searches and use filters to segment data for personalized targeting.
  • Campaign Tracking and Analytics – Launch and track email findings from the tool with built-in reporting to measure performance.

Curious to explore other tools that helps you find email? Here's our guide on 11 B2B Email List Providers - Here's #1

RocketReach Overview

Best for: Sales teams, recruiters, and marketing professionals needing verified contact data and automated outreach tools. Ideal for healthcare providers and executive recruiters targeting decision-makers.

rocketreach homepage

RocketReach combines lead intelligence with engagement tools to simplify prospecting and recruitment. Its real-time data verification ensures accurate contacts for faster, more efficient outreach.

Key Features of RocketReach

  • Verified Contact Data – Access emails, phone numbers, and social media links with real-time verification for accurate prospecting.
  • Lead Builder and Segmentation – Create targeted lists using filters like location, company size, and industry to match your ideal audience.
  • Lead Enrichment and Validation – Clean and enhance existing data with lead enrichment tools, ensuring high data quality and deliverability.
  • Automated Outreach Workflows – Use RocketReach Autopilot (Beta) to streamline engagement and follow-ups without manual effort.
  • Browser Extension – Instantly gather contact details while browsing LinkedIn, company websites, and other platforms to attract leads faster.

Next, we analyzed dozens of user reviews across G2, Capterra, SoftwareAdvice, Gartner, and Trustpilot to identify commonalities in what users like about each platform and what they're not fans of. Here's what we found:

What users like about Hunter.io

  • Accurate Email Verification – Users highlight Hunter.io’s email verification feature, which helps check emails with high data accuracy, ensuring successful outreach and fewer bounced emails.
  • User-Friendly Interface – Reviewers appreciate the intuitive interface and interactive dashboard, making it easy for sales teams and marketers to conduct domain searches, manage contact data, and streamline prospecting in sales.
  • Bulk Search Capabilities – Many users praise Hunter.io’s search feature for quickly gathering contact details and performing lookups, saving time on leads and outreach campaigns.
  • Low-Cost Pricing – Hunter.io offers competitive pricing, making it a cost-effective option for small businesses or beginners. However, email searches are limited to only 25 per year on the free plan, which may not suit businesses aiming to scale their outreach efforts. That said, their paid plans start at only $34/mo.

Considerations before choosing Hunter.io

  • Limited Data Points – While Hunter.io provides contact information, some users mention gaps in phone numbers and social links, which may affect sales and marketing practices requiring multiple data sources.
  • Pricing Plans – Users highlight that Hunter.io’s free pricing is helpful but has usage limits. Businesses with high-volume outreach or bulk searches may need to upgrade to higher plans to access filters and dat features.
  • API Access Restrictions – Reviews indicate that access with API for integration with CRM systems and other platforms may require higher-tier plans, which could limit usability for smaller teams or sales prospecting needs.
  • Data Coverage – Some reviewers note occasional quality of data concerns, especially for niche industries, where company search results may not always include up-to-date trends or employee count data.

👋 Unlike Hunter.io, ListKit offers complete data profiles, including website links, LinkedIn URLs, Triple-Verified phone numbers, and reliable emails, ensuring thorough and actionable insights. With transparent credit-based pricing, weekly coaching calls, 1:1 onboarding support, and seamless CRM integrations, ListKit simplifies outreach by offering better filtering options and intent-based insights, empowering sales teams to scale effortlessly.

Read next:

What users like about RocketReach

  • Reliable Data Accuracy
    Users frequently praise RocketReach for providing accurate contact information, including emails and phone numbers, with an 80-90% success rate. Many reviews highlight its ability to identify emails and maintain data quality for sales prospecting.
  • Time-Saving Bulk Search Features
    RocketReach simplifies searches and enriching data, enabling users to mine data points import email addresses and build targeted contact lists quickly. This feature has proven especially helpful for sales teams and recruiters looking to streamline their outreach practices.
  • Intuitive User Interface and CRM Integrations
    Users appreciate RocketReach’s interactive dashboard and filtering options, which allows users to make contact searches fast and easy. Its integration capabilities with CRM system further boost efficiency, allowing seamless workflows to work as a email finder and sales intelligence tool.

Considerations Before Choosing RocketReach

  • Data Accuracy Issues: Multiple users report outdated or incorrect contact details, with phone numbers and email addresses often being inaccurate or invalid. In some cases, contacts were no longer at the listed company, leading to wasted outreach efforts.
  • High Costs for Limited Accuracy: RocketReach’s subscription plans can become expensive, especially given its reported success rate of only 50-60%. Users have also expressed dissatisfaction with hidden costs and unclear "unlimited" credit limits.
  • Outdated and Limited Data in Niche Markets: Reviews highlight challenges in accessing comprehensive or up-to-date data, particularly in niche industries or for U.S.-based contacts, which negatively impacts lead generation efforts.
  • Customer Support Concerns: Reviews frequently mention unresponsive or inadequate support, with users frustrated by a lack of resolution for inaccurate data or billing issues.

👋 With ListKit, you get transparent pricing, no hidden fees, and affordable credit-based plans. Unlike RocketReach's starter plan, which limits you to 70 email exports, ListKit offers 2,000 Triple-Verified emails and 100 phone numbers, including niche markets, reducing bounce rates. Paired with rich intent data insights, it helps you target high-intent leads and prioritize outreach effectively.

Read next:

What Actual Hunter.io Users Have to Say

  • "Hunter.io has been a game-changer for our sales and marketing efforts. The email finder tool and search capabilities helped us scale our lead pipeline and reach out to the right contacts quickly. It's interface makes it incredibly easy to navigate and find accurate data"Read full review here
  • "Hunter.io works well for domain search and finding email addresses, but we faced issues with data accuracy when targeting niche markets. The pricing can also be restrictive for teams needing bulk lookups or accessing API. It’s a good tool, but data enrichment options feel limited compared to alternatives."Read full review here.

What RocketReach Users Have to Say

  • "RocketReach has been an excellent tool for sales prospecting. Its extensive database and filtering options allow us to quickly find contact information and social media sources. The interface and CRM integrations make it easy to manage and streamline our outreach efforts."Read full review here
  • "While RocketReach's data provides are of top quality data and supports email verification, it can sometimes struggle with data accuracy for phone numbers and job titles. The pricing might not be ideal for smaller teams, especially those needing bulk searches or unlimited users."Read full review here

What People Are Saying About ListKit

“Triple-Verified Data Saves Time and Hassle”

"Tried Apollo... 1/3 emails would bounce back. The triple verified emails are the most obvious feature right tool that I like the most about ListKit."

Pablo

Small Business Owner

Source: G2

“World-Class Support and Easy Onboarding”

“Customer service is extremely helpful; I just got off a Zoom call with a representative who helped me build an initial sample list of my ICP. 11/10 stars!”

Jason DeBerardinis

Founder

Source: G2

“Easy to Use and Super Fast Lead Generation”

"I had a list of 500 leads in 5 minutes after setting up my filters. Like I said, cannot compare [to ZoomInfo]."

Max

Small Business Owner

Source: G2

Try the Hunter.io/RocketReach Alternative Today.

Users praise us for our simplicity, data accuracy, and pricing that doesn't break the bank. Try ListKit with a 7-day trial — The simplest way to get access to decision-makers you can't find anywhere else (no card required).

Free

Basic ($49/mo or $432/year)

Start ($99/mo or $888/year)

Grow ($199/mo or $1,788/year)

Expand ($499/mo or $4,488/year)

1 course

Everything in Free plus

Everything in Basic plus

Everything in Start plus

Everything in Grow plus

Quizzes & serveys

Unlimited courses

2 course admin/authors

2 site admin accounts

5 site admin accounts

Content hosting
(video, audio, PDF)

Live chat support

Custom code (HTML/CSS) editor

5 course admins/authors

15 course admins/authors

Basic ($59/month or $468/year)

Pro ($159/month or $1,428/year)

Business ($665/month or $5,988/year)

Custom domains

No transaction fees

No transaction fees Advanced developer customizations

Coupon codes

Live chat support on weekends

Custom user roles

Basic email marketing
(no automations)

Graded quizzes

20 admin level users

ListKit offers credit-based pricing 😮️

Pay for verified contacts only

Comparing Pricing: Hunter.io vs RocketReach vs ListKit

Let's look at detailed comparison of ListKit, Hunter.io and RocketReach to know which one should be your go-to tool:

Feature ListKit Hunter.io RocketReach
Free Plan 7-day trial with access to core features. Free plan with 25 searches and 50 verifications per month. Free plan with 5 lookups per month.
Starter Plan $97/month – Includes 10,000 triple-verified email credits, 500 mobile number credits, and intent data. $34/month – Offers 500 searches, 1,000 verifications, search downloads, and 3 email accounts. $80/user/month – Includes 125 lookups, email-only access, and company trends.
Most Popular Plan $297/month – Provides 10,000 email credits, cold email coaching, and access to Cold Email Mastery 2.0 Program ($497 value). $149/month – Offers 5,000 searches, 10,000 verifications, and domain search downloads with 10 email accounts. $150/month – Includes 375 lookups, phone and email data, and technographics insights.
Pricing Model Credit-based pricing-pay only for the data you use. Offers a free-tier with limited credits, then various paid plans with increasing credit allowances. Also uses a credit system, with different pricing tiers providing varying numbers of lookups per user.
Key Features in Most Popular Plan Offers 10,000 triple-verified email credits, 500 mobile number credits, buying intent data, 1-on-1 cold email coaching calls, weekly group calls, and access to the Cold Email Mastery 2.0 Program ($497 value). Provides domain search feature, email finder, email verifier, bulk email tasks, cold email campaigns, and a Chrome extension for quick email lookups. Includes lead builder, data cleaning/enrichment, data segmentation/filtering, lead validation, and performance and reliability tools for data-driven prospecting.
Advanced Features (Higher-Priced Plans) Offers “done-for-you” CRM workflows and integrations, cold email setup services, a dedicated account manager, and bulk credits for scalable outreach. Provides higher search and verification limits, API integrations, and email campaign automation for scaling prospecting efforts. Features automated workflows (Autopilot), 500+ lookups, bulk exports, and data enrichment tools to streamline lead generation and engagement.
Money-Back Guarantee Yes, 30-day money-back guarantee. No money-back guarantee but offers free credits monthly. No money-back guarantee; limited refunds based on case reviews.

Here’s the bottom line:

  • Hunter: Hunter offers a straightforward pricing structure with all features included across plans. However, costs scale based on search and verification credits, which can limit scalability for large teams or businesses with high-volume prospecting needs. Additional costs for the email finder feature and bulk processing may impact budgets as usage grows.
  • RocketReach: RocketReach provides a wider range of advanced features like phone data, technographics, and automated workflows. However, tiered pricing and higher costs for premium features make it less cost-effective for smaller businesses or startups that don’t need enterprise-level tools.
  • ListKit: ListKit’s scale-friendly pricing grows with team size and lead volume, focusing on credit-based billing. Businesses only pay for verified, actionable leads—eliminating wasted credits and hidden fees. Ideal for sales teams, agencies, and businesses that prioritize accuracy, predictable costs, and scalable leads without paying for unnecessary additional features.

Read next: B2B Email Marketing Guide: Generate Leads That Convert

What Sets ListKit Apart from Hunter.io and RocketReach? 🏆

Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.

Watch a 1-minute demo from our co-founder Christian here:

Unlike Hunter.io and RocketReach, ListKit delivers Triple-Verified leads, intent-driven targeting, and seamless integrations—all while offering hands-on coaching to maximize your outreach ROI.

The results? Our users crush it:

  • Daavi scaled to $46k/mo with our verified emails
  • Cameron made $20k using ListKit leads in 30 DAYS
  • Alex books 200 monthly demos using our Triple-Verified contact data

We even hit $1.5M ARR in 90 days using our own platform. That's why 300+ users give us a 4.9 rating—we're the alternative that actually delivers with features their users wish they had.

Why teams ❤️ ListKit over tools like Hunter.io/RocketReach

Checkmark
Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
Checkmark
Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
Checkmark
World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

Key Features

  • Triple-Verified Leads: Get access to 626M+ B2B contacts with ListKit’s multi-step verification process. Unlike Hunter and RocketReach, ListKit ensures you only pay for verified, active leads, saving time and eliminating wasted campaign resources.
  • Intent Data for Smarter Targeting: Find prospects who are already searching for your offer based on online behavior and topic engagement in just a few clicks. Use filters to prioritize leads with high intent and boost conversion rates.
  • User-Friendly Dashboard: Search smarter—not harder. With customizable filters and saved setups, ListKit makes it easy to build hyper-targeted lead lists in minutes. No repetitive workflows—just precise targeting every time.
  • Real-Time Insights & Analytics: Visualize your Total Addressable Market (TAM) with charts, maps, and breakdowns by industry, revenue, and demographics. Quickly adjust targeting strategies based on live data insights.
  • Coaching & Community Support: Join an active Slack community and get weekly coaching calls from 7-figure entrepreneurs. Need help? Active ListKit users get free 1:1 strategy sessions for lead-building tips tailored to your business.

Cameron Made $20,000 in 30 Days Using ListKit to fuel his Cold Email Campaigns

Cameron Otello leveraged cold email for the first time and achieved remarkable results, making $20,000 in just 30 days. By targeting Shopify stores with ListKit and implementing a performance-based CRO offer, Cameron booked 12 sales calls, signed seven contracts, and has two more open contracts pending.

$20,000

In New Revenue

12

Sales Calls Booked

7

Contracts Signed

Become our next success story 🚀
Checkmark 7-day trial Checkmark No card required

Need help with cold calls and cold emailing? Refer to our guide on:

Business Owners ❤️ ListKit

listKit is actually an incredible tool

Oct 24, 2023

What do you like best about listKit?

Hard to answer this one. I like a ton of features on listkit. The scrubby email verficiation intergation built into the system, the smartlead integration is a game changer. The data that gets pulled is all accurate and full of details I don't typically get from other b2b list building databases.

What do you dislike about listKit?

Wish there was a revenue filter. And I wish it would allow me to see saved vs unsaved contacts. I never know how many leads I'll actually be able to scrape which is anoying.

What problems is ListKit solving and how is that benefiting you?

Speeds up my list building time by at least 10 hours a month for my lead gen agency. It's helping me pass the step where I need to verify emails on MilllonVerifier. I also get to save about an hour each list I build by not having to download/export to a CSV file, then clean/format the leads, then map them to my email sending software. It's all done seamlessly and automatically.

NK

NIicholas K.

small business(50 or fewer emp.)

ListKit is the better choice ❤️

Try it today free