Lusha vs Sales Navigator (Tried, Compared) - Who Wins?

See how Lusha and Sales Navigator compare (and to ListKit) on data accuracy, compliance, pricing, and reviews to find the best sales intelligence tool for you.

Get Triple-Verified Email Leads

Quick summary

Pricing

$97

$49

$79.99

Rollover credits

Pay for credits not used

50% Off Additional Credits

Money-back guarantee

30 Days

Grandfathered pricing

Lifetime

No charge for risky & invalid emails

No need to verify emails through another service

Visualize Your Data & Smartinsights into Your ICP

Priority Support

Why ListKit Is the better choice 😉

Founded by outreach experts

Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.

Stupid-simple user interface

Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.

Triple-verified data

Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.

Lusha vs Sales Navigator - Key Differences

Here's a quick comparison of how Lusha, Sales Navigator, and ListKit stack up across key product areas:

Feature ListKit Lusha LinkedIn Sales Navigator
Pricing Structure Starts at $97/month, credit-based pricing ensures you only pay for verified contacts. Offers a free plan (with limitations) and tiered paid plans based on monthly credits; costs can scale quickly with higher usage. Tiered plans with increasing features and InMail credits; can be expensive, especially for larger teams or heavy LinkedIn users.
Data Accuracy & Coverage 626M+ B2B database with Triple-Verification process for high accuracy. Large database, but some user reports of inaccuracies. Relies on LinkedIn profile data; accuracy depends on user updates.
User Interface & Experience User-friendly and intuitive, simplifying lead generation. Known for its easy-to-use browser extension. Feature-rich but can have a steeper learning curve for new users.
Advanced Features "Done-for-you" CRM workflows & integrations, "Done-for-you" cold email setup, dedicated account manager, bulk credits, intent data. Some contact data enrichment, limited intent filtering, API access in higher tiers. Advanced search filters, smart links, lead recommendations, InMail messaging, account mapping, CRM integrations.
CRM Integration & Third-party Tools Integrates with HubSpot, Smartlead, Pipedrive, Zoho, Zapier, Slack, Google Sheets, and more. Integrates with various sales and marketing platforms. Integrates with Salesforce, Microsoft Dynamics 365, and HubSpot.
Customer Support & Community Personalized onboarding, weekly coaching calls, active Slack community, 1:1 list-building strategy call. Lusha offers standard customer support channels, such as email and help documentation, to assist users with technical issues or general inquiries. Sales Navigator provides access to LinkedIn's customer support resources, which typically include help center articles and contact options for technical assistance.
User Reviews & Ratings 4.9/5 stars (300+ reviews), praised for ease of use, high-quality leads, and support. 4.3/5 (1487 reviews), mixed reviews, with some praising accuracy and others citing concerns. 4.3/5 (1958 reviews), generally positive reviews for its features, but concerns about cost and InMail effectiveness.

Which one should you go with?

Lusha

If you need quick access to basic contact information, have a small budget, and primarily need a browser extension for simple lookups.

ListKit

If you prioritize data accuracy and want to maximize ROI on your outreach, need intent data to target engaged prospects, value expert coaching, and community support, and want predictable pricing that scales with your business.

LinkedIn Sales Navigator

If you are heavily invested in social selling on LinkedIn, need advanced search filters and account mapping, and have the budget for a premium tool.

Lusha Overview

G2 Rating: 4.3/5 (1487 reviews)

Best for: Sales teams, recruiters, and marketers needing fast access to basic contact details. Typical use cases include quick lead generation, candidate sourcing, and initial market research.

lusha website

Lusha offers a straightforward way to find contact information. Its browser extension is a standout feature. It lets sales reps grab data directly from LinkedIn and other sites. While it provides some data enrichment, its focus is on quick lookups rather than deep insights.

Key Features:

  • Browser Extension: Lusha's browser extension is its core offering. It allows users to find contact information directly from websites, including LinkedIn profiles, company websites, and other online sources. This provides a convenient way to gather basic contact details like emails and phone numbers without leaving the page you're on.
  • Prospecting Tools: Lusha offers basic prospecting tools that allow users to build lists of potential leads. These tools typically include filters based on industry, location, and job title. While not as advanced as some dedicated prospecting platforms, it provides a starting point for building targeted prospect lists.
  • Data Enrichment: Lusha provides some data enrichment capabilities, allowing users to add information to existing contact records. This can include details like company information, social media profiles, and other relevant data points. This feature helps complete contact profiles and offers continuous improvement of data quality.
  • Integrations: Lusha integrates with various sales and marketing platforms, streamlining workflows and allowing users to easily transfer lead information between different tools. This can save time and reduce manual data entry.
  • Engage: Lusha's "Engage" feature allows users to connect with prospects directly through the platform. This can include sending emails or other forms of outreach. This feature simplifies the outreach process by providing a centralized platform for communication.

LinkedIn Sales Navigator Overview

G2 Rating: 4.3/5 (1958 reviews)

Best for: Sales professionals focused on social selling and building relationships on LinkedIn. Ideal use cases include targeted account-based selling, finding decision-makers within specific companies, and staying updated on key contacts' activities.

linkedin sales navigator

Sales Navigator is LinkedIn's premium sales tool. It provides advanced search filters, lead recommendations, and insights into potential customers. It's particularly effective for finding warm introductions and building relationships within target accounts. It’s built into the LinkedIn ecosystem, offering a deep connection to professional networking data.

Key Features:

  • Advanced Search Filters: Sales Navigator offers granular search filters. These go beyond basic LinkedIn searches. You can filter by keywords, seniority level, company size, and even specific groups. This helps you pinpoint your ideal prospects.
  • Lead Recommendations: This feature suggests new leads based on your specified criteria. It considers factors like shared connections, industry, and job function. This can uncover potential prospects you might have missed.
  • Relationship Mapping: This visual tool helps you map out key stakeholders within target accounts. It shows connections and potential entry points. It simplifies multithreading and strategic outreach.
  • Key Decision-Maker Alerts: Receive real-time notifications about important events. These include job changes, company news, and other triggers. This allows you to engage with prospects at the right time.
  • CRM Integrations: Sales Navigator seamlessly integrates with popular CRM platforms. This helps keep your data synced and streamlines your workflow. It also unlocks Sales Navigator features directly within your CRM.

Next, we analyzed dozens of user reviews across G2, Capterra, SoftwareAdvice, Gartner, and Trustpilot to identify commonalities in what users like about each platform and what they're not fans of. Here's what we found:

What Users Like About Lusha

  • Easy to Use & Convenient: Users praise Lusha's browser extension, highlighting its convenience for finding contact information directly on websites like LinkedIn.
  • Accurate Data (mostly): Many reviewers find the data to be generally accurate, with some caveats. This helps prospecting efforts by reducing bounced emails and wasted time.
  • CRM Integrations: The ability to integrate Lusha with popular CRMs streamlines workflows and keeps data synced.

Considerations Before Choosing Lusha

  • Data Accuracy Concerns: Many users report inconsistent data quality, with email bounce rates as high as 40% and outdated or incorrect phone numbers. This reduces efficiency and leads to wasted credits.
  • Hidden Usage Restrictions: Lusha’s “fair use policy” and search quotas can unexpectedly limit access to data, even for paid users. Unused credits may also be forfeited when downgrading or canceling subscriptions.
  • Customer Support Issues: Many users report slow or unhelpful responses, with unresolved technical issues and a lack of transparency in resolving data inaccuracies.
  • Pricing and Rollover Concerns: Credits don’t always roll over as expected, and some users experience difficulties accessing previously paid-for credits after downgrading or subscription changes.

👋 ListKit ensures data accuracy with Triple-Verified leads, reducing errors and wasted outreach. Its intent data targets prospects actively seeking your offerings. With weekly coaching calls and 1:1 onboarding support, ListKit helps sales teams maximize ROI and streamline their lead generation efforts.

Read next:

What Users Like About LinkedIn Sales Navigator

  • Powerful Search & Targeting: Users consistently praise Sales Navigator's advanced search filters and features like account insights. These allow for highly targeted prospecting by pinpointing specific decision-makers within relevant companies.
  • Social Selling Features: InMail messaging and the ability to see lead updates are valuable for building connections and reaching out directly on LinkedIn.
  • CRM Integrations: Integration with popular CRMs like Salesforce streamlines workflows and keeps data centralized.

Considerations Before Choosing Sales Navigator

  • Cost: Sales Navigator is a premium LinkedIn add-on, and users report that the pricing can be high, especially for smaller businesses.
  • Limited InMail Credits: The number of InMail messages included in some plans can be restrictive, requiring additional purchases for frequent outreach.
  • InMail Effectiveness: While InMails allow for direct outreach, some users find them not always effective, with messages going unread or ignored.
  • LinkedIn Dependency: Sales Navigator is heavily reliant on LinkedIn’s ecosystem, limiting its utility outside of LinkedIn’s network. This dependency can restrict access to contacts not active on LinkedIn or provide less comprehensive data compared to dedicated B2B databases.

👋 ListKit offers a cost-effective alternative to Sales Navigator’s limitations, with credit-based pricing starting at $97/month, 2,000 email credits, and intent data to target prospects beyond LinkedIn (priced at $119/mo). Weekly coaching calls and 1:1 onboarding ensure teams achieve measurable ROI without being restricted to the LinkedIn platform alone.

What actual Lusha users have to say

  • "Lusha has been instrumental in helping me quickly reach my prospects, making it highly effective for the Indian market. It allows for tailored prospecting, enabling fast connections with key decision-makers and helping to build a robust pipeline for generating opportunities. With features like sequencing and intent targeting, it significantly boosts the chances of acquiring genuine leads and successful closures. I believe every organization should consider using Lusha to drive business growth." Preeti S. AM - Inside Sales
  • "What I like least about Lusha is that the contact info is not always accurate. Another issue I commonly experience is when exporting a contact to the CRM I am using, the system randomly auto-populates the "lead" radio bubble rather than the "contact" bubble. If I am clicking through too quickly and don't double check that, it creates a "Lead" for the person, rather than adding the person as a contact to a specific Lead/Company." Andrew S. Mid-Market

What LinkedIn Sales Navigator users have to say

  • "It's a salesperson's delight. The tool is a core/ must-have for all in a sales team - SDR, AE, AM, and Team leads. The ability to map accounts, see buyer's intel for your focus accounts, sales intelligence account maps, and so much more makes a salesperson's job easy and reduces manual work. InMails is an added benefit. I use it every day, and it's my go-to tool for account reach out." Nalini K. Sales Manager
  • "InMails feel like a gamble. Sure, they let you reach out to anyone, but they often end up unread or ignored. It's frustrating to burn through expensive credits with little to show for it. Sometimes, it feels like I'm throwing darts blindfolded." Mahesh Singh Y. Training and Development Manager

“This is my favorite source of leads…”

“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”

Michael

Small Business Owner

Source: G2

“The customer service is quick and helpful.”

“I've been using other lead list creation software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers**. ListKit** has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to.”

ListKit User

One ListKit user in the marketing and advertising industry

Source: G2

“They make it pretty hard to fail…”

“With the level of support they bring to the table… I'm a dummy and successfully building lead lists with this tool… Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists.”

Levi

Account Manager

Source: G2

Try the Best Lusha/Sales Navigator Alternative Today.

Users praise us for our simplicity, data accuracy, and pricing that doesn't break the bank. Try ListKit with a 7-day trial — The simplest way to get access to decision-makers you can't find anywhere else (no card required).

Read Next: 11 Best B2B Email List Providers Compared (2025)

Free

Basic ($49/mo or $432/year)

Start ($99/mo or $888/year)

Grow ($199/mo or $1,788/year)

Expand ($499/mo or $4,488/year)

1 course

Everything in Free plus

Everything in Basic plus

Everything in Start plus

Everything in Grow plus

Quizzes & serveys

Unlimited courses

2 course admin/authors

2 site admin accounts

5 site admin accounts

Content hosting
(video, audio, PDF)

Live chat support

Custom code (HTML/CSS) editor

5 course admins/authors

15 course admins/authors

Basic ($59/month or $468/year)

Pro ($159/month or $1,428/year)

Business ($665/month or $5,988/year)

Custom domains

No transaction fees

No transaction fees Advanced developer customizations

Coupon codes

Live chat support on weekends

Custom user roles

Basic email marketing
(no automations)

Graded quizzes

20 admin level users

ListKit offers credit-based pricing 😮️

Pay for verified contacts only

Pricing Comparison: ListKit vs. Lusha vs. LinkedIn Sales Navigator

Feature ListKit Lusha Sales Navigator
Free Plan 7-day trial Free plan includes 50 email credits, 5 phone credits, basic contact information, limited intent filtering, and browser extension access. No free plan
Starter Plan $97/month (1,000 email credits) No direct equivalent, but Pro plan starts at $49/month (160 email credits, 40 phone credits) Core ($79.99/month)
Most Popular Plan $297/month (10,000 email credits, 500 phone credits, intent data, coaching calls, Cold Email Mastery program access) Premium ($99/month) (360 email credits, 90 phone credits, intent filtering, limited CSV enrichment) Advanced ($135/month) (InMail credits, TeamLink for 2nd/3rd-degree connections, CSV upload, CRM integration)
Pricing Model Credit-based Credit-based Combination (Core has features, Advanced adds InMail credits and TeamLink)
Key Features in Most Popular Plan Focuses on data accuracy ("triple-verified" emails), intent data, outreach coaching, access to training materials. More basic contact information, limited intent filtering, and some integrations. Advanced search, lead recommendations, InMail credits, TeamLink for broader network access, CRM integrations.
Advanced Features (Higher-priced Plans) "Done-for-you" options (CRM workflows, email setup), dedicated account manager, bulk credits. Unlimited credits, advanced intent data, API access, CRM enrichment (updating CRM data with Lusha info). Advanced Plus (custom pricing): 50 InMail credits, TeamLink Extend (access to all colleagues' 2nd/3rd connections), real-time contact updates, advanced CRM integration.
Money-back Guarantee Yes (30 days) Unclear (check website for details) Unclear (check website for details)
Additional Notes This may be more cost-effective for budget-conscious users who prioritize data accuracy and outreach coaching. Offers a free plan and may be a good option for those needing basic contact information and limited outreach features. Offers a more robust feature set for lead generation and outreach, but pricing can be higher. Consider the value of InMail credits and TeamLink features for your needs.

Remember, the best choice depends on your specific needs and budget. Consider what features are most important to you and compare pricing structures carefully.

Here’s the bottom line:

  • Lusha: Offers a straightforward pricing structure based on credits, making it accessible for small-scale lead generation. However, the cost per credit can become expensive as your outreach scales, especially if you need a large volume of contacts or want to use advanced features like intent data or CRM enrichment. Limited credits in lower tiers may restrict outreach efforts.
  • Sales Navigator: Provides a robust set of features for social selling and targeted prospecting within the LinkedIn network. However, the tiered pricing structure and limitations on InMail credits in lower-tier plans can make it less cost-effective for smaller teams or those with high-volume outreach needs. The value of this lead generation software is tied closely to active LinkedIn use.
  • ListKit: Scale-friendly pricing grows with team size and lead volume, not unnecessary features. The credit-based structure ensures businesses only pay for verified, actionable leads, with no hidden fees. Ideal for sales teams, agencies, and businesses seeking accurate lead generation with predictable costs.

What Sets ListKit Apart from Lusha or Sales Navigator 🏆

Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.

ListKit is built by 7-figure cold outreach experts to maximize outbound campaign success. Our platform offers Triple-Verified leads from a 626M+ B2B database, advanced filtering, intent data, and personalized coaching—all within a simple interface. We focus on delivering actionable data and strategies to drive real results.

The results? Our users crush it:

  • Daavi scaled to $46k/mo with our verified emails
  • Cameron made $20k using ListKit leads in 30 DAYS
  • Alex books 200 monthly demos using our Triple-Verified contact data

We even hit $1.5M ARR in 90 days using our own platform. That's why 300+ users give us a 4.9 rating—we're the alternative that actually delivers with features their users wish they had.

Why teams ❤️ ListKit over tools like Lusha/Sales Navigator

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Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
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Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
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World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

Also Read: How to Personalize Cold Emails at Scale (That Get Responses)

Key Features of ListKit:

  • Triple-Verified Leads: Our multi-step verification process ensures you get accurate and active contact information, minimizing wasted time and resources.
  • Intent Data: Identify leads actively searching for solutions like yours, allowing you to prioritize outreach and personalize your messaging.
  • Simple Interface & Powerful Filters: Build targeted lead lists quickly with customizable filters and AND/OR logic.
  • Expert Coaching & Community: Get personalized onboarding, weekly coaching calls from experienced entrepreneurs, and access to a thriving Slack community.
  • Seamless Integrations: Connect ListKit with your existing sales stack (HubSpot, Smartlead, Pipedrive, Zoho, Zapier, Slack, Google Sheets, and more) for a streamlined workflow.

Cameron Made $20,000 in 30 Days Using ListKit to fuel his Cold Email Campaigns

Cameron Otello leveraged cold email for the first time and achieved remarkable results, making $20,000 in just 30 days. By targeting Shopify stores with ListKit and implementing a performance-based CRO offer, Cameron booked 12 sales calls, signed seven contracts, and has two more open contracts pending.

$20,000

In New Revenue

12

Sales Calls Booked

7

Contracts Signed

Become our next success story 🚀
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Business Owners ❤️ ListKit

listKit is actually an incredible tool

Oct 24, 2023

What do you like best about listKit?

Hard to answer this one. I like a ton of features on listkit. The scrubby email verficiation intergation built into the system, the smartlead integration is a game changer. The data that gets pulled is all accurate and full of details I don't typically get from other b2b list building databases.

What do you dislike about listKit?

Wish there was a revenue filter. And I wish it would allow me to see saved vs unsaved contacts. I never know how many leads I'll actually be able to scrape which is anoying.

What problems is ListKit solving and how is that benefiting you?

Speeds up my list building time by at least 10 hours a month for my lead gen agency. It's helping me pass the step where I need to verify emails on MilllonVerifier. I also get to save about an hour each list I build by not having to download/export to a CSV file, then clean/format the leads, then map them to my email sending software. It's all done seamlessly and automatically.

NK

NIicholas K.

small business(50 or fewer emp.)

ListKit is the better choice ❤️

Try it today free