See how ZoomInfo and D&B Hoovers compare to each other (and to ListKit) to help you decide what the best platform for you is.
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Why Listkit
ZoomInfo vs D&B Hoovers - Key Differences
ZoomInfo Overview
D&B Hoovers Overview
Reviews
Pricing
What Sets ListKit Apart from ZoomInfo or D&B Hoovers 🏆
Quick summary
Pricing
$97
$529/year
$15,000/year
Rollover credits
Pay for credits not used
50% Off Additional Credits
Money-back guarantee
30 Days
Grandfathered pricing
Lifetime
No charge for risky & invalid emails
No need to verify emails through another service
Visualize Your Data & Smartinsights into Your ICP
Priority Support
Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.
Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.
Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.
Here's a quick comparison of how ZoomInfo, Dun & Bradstreet Hoovers, and ListKit stack up across key product areas:
Best for: B2B sales and marketing teams looking to scale lead generation, run targeted campaigns, and track intent signals. Ideal for companies needing data , CRM integrations, and automation workflows to drive conversions.
ZoomInfo is a B2B sales tool offering accurate contact and intent data and up to date data to help businesses improve prospecting, marketing alignment, and pipeline growth. It supports account-based marketing (ABM) and lead generation through AI-powered tools, data orchestration, and compliance with GDPR and CCPA.
Best for: Sales teams, researchers, and marketers focused on lead generation, research, and risk analysis. Ideal for businesses needing broad company profiles and financial insights to support data-driven decisions.
Short for Dun & Bradstreet, D&B Hoovers is a sales platform that offers business data and analytics tools to fuel prospecting, minimize risk, and boost revenue growth. It provides deep company profiles, customer and prospect data, market insights, and predictive analytics, making it a valuable resource for sales and marketing teams aiming to improve targeting and conversions.
Next, we analyzed dozens of user reviews across G2, Capterra, SoftwareAdvice, Gartner, and Trustpilot to identify commonalities in what users like about each platform and what they're not fans of. Here's what we found:
"ZoomInfo's Marketing platform has allowed us to show the value of digital advertising for the first time. We can now demonstrate that our target market of buyer's are receiving and interacting with our ads." (Source: Gartner)
"ZoomInfo's MarketingOS did not fulfill the broad needs required by our Marketing team. It was a solid but unspectacular platform." (Source: Gartner)
"D&B Hoovers has been very helpful with inquiries about how to get value out of their service and have been accommodating with providing education on use of the tool." (Source: Gartner)
"It is fairly easy to use even with some prevalent issues, but amongst all the improvements that could be made, the most critical one isn't technical, it's their customer service. Even the local customer service is often slow and unclear." (Source: Gartner)
Free
Basic ($49/mo or $432/year)
Start ($99/mo or $888/year)
Grow ($199/mo or $1,788/year)
Expand ($499/mo or $4,488/year)
1 course
Everything in Free plus
Everything in Basic plus
Everything in Start plus
Everything in Grow plus
Quizzes & serveys
Unlimited courses
2 course admin/authors
2 site admin accounts
5 site admin accounts
Content hosting
(video, audio, PDF)
Live chat support
Custom code (HTML/CSS) editor
5 course admins/authors
15 course admins/authors
Basic ($59/month or $468/year)
Pro ($159/month or $1,428/year)
Business ($665/month or $5,988/year)
Custom domains
No transaction fees
No transaction fees Advanced developer customizations
Coupon codes
Live chat support on weekends
Custom user roles
Basic email marketing
(no automations)
Graded quizzes
20 admin level users
Here’s the bottom line:
ListKit was built by 7-figure cold outreach experts to simplify and accelerate B2B lead generation. With a credit-based pricing model, seamless CRM integrations, and built-in coaching, ListKit offers reliable, actionable data without the clutter or high costs often associated with competitors.
The results? Our users crush it:
We even hit $1.5M ARR in 90 days using our own platform. That's why 300+ users give us a 4.9 rating—we're the alternative that actually delivers with features their users wish they had.
Key Features:
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