We Tested ZoomInfo vs D&B Hoovers - Here's the Clear Winner

See how ZoomInfo and D&B Hoovers compare to each other (and to ListKit) to help you decide what the best platform for you is.

Get Triple-Verified Email Leads

Quick summary

Pricing

$97

$529/year

$15,000/year

Rollover credits

Pay for credits not used

50% Off Additional Credits

Money-back guarantee

30 Days

Grandfathered pricing

Lifetime

No charge for risky & invalid emails

No need to verify emails through another service

Visualize Your Data & Smartinsights into Your ICP

Priority Support

Why ListKit Is the better choice 😉

Founded by outreach experts

Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.

Stupid-simple user interface

Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.

Triple-verified data

Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.

ZoomInfo vs D&B Hoovers - Key Differences

Here's a quick comparison of how ZoomInfo, Dun & Bradstreet Hoovers, and ListKit stack up across key product areas:

Feature ListKit ZoomInfo D&B Hoovers
Pricing Structure Starts at $97/month/user with a credit-based pricing model, ensuring users only pay for triple-verified leads and accurate company data. Higher plans offer bulk credits, CRM integrations, and cold email setup. Pricing starts at $15,000/year (estimated) with tiered plans and add-ons, making it suitable just a tool for large enterprises needing advanced data insights and intent tracking but costly for small teams. Starts at $49/month (Essentials Plan) or $529/year with pay-as-you-go options for small businesses. It’s cost-effective but lacks advanced automation and CRM features.
Data Accuracy & Coverage Provides 626M+ B2B database with Triple-Verified leads, ensuring high accuracy to minimize bounce rates and wasted resources. Includes intent data for targeting high-interest prospects. Offers a massive database track contacts with real-time updates and AI-powered insights, but some users report data issues and outdated contacts, requiring extra verification. 545M+ contacts, 81M+ emails, and 35M+ direct details, though users mention occasional accuracy of data concerns and outdated records.
User Interface & Experience Rated 9/10 on G2 for ease of setup with an intuitive interface and time-saving filters. Users highlight that they its fast lead generation tools and smooth workflows. Offers a feature-rich platform but has a steeper learning curve and can overwhelm new users, especially small teams. Simple and easy to navigate, but some users find its filters and reporting tools limited for complex workflows.
Advanced Features Provides “Done-for-you” CRM workflows, cold email setup direct contact, dedicated account managers, bulk credits, and buying intent data for targeted outreach and lead generation. Includes AI-powered insights, sales funnel, seller performance tracking, intent data, and engagement tools, but many advanced features are locked behind higher-priced tiers. Features news alerts, conversation starters, and competitive insights, but lacks advanced automation and personalized outreach tools.
Data Security & Compliance Fully GDPR compliant with data encryption and access control, ensuring secure handling of contact and company data while prioritizing user privacy. Complies with GDPR and CCPA but has faced occasional user concerns about data privacy and opt-in data collection practices. Uses Dun & Bradstreet data cloud and adheres to global compliance standards, but customer reviews mention slow support for data corrections.
CRM Integration & Third-party Tools Integrates with HubSpot, Smartlead, Pipedrive, Zoho, Zapier, Slack, and Google Sheets for seamless workflows and contact management. Offers deep CRM integrations and compatibility with tools like Salesforce, but setup complexity can slow adoption. Provides basic integrations with CRMs and marketing platforms, but lacks advanced automation features available in higher-end solutions.
Customer Support & Community Stands out with personalized onboarding, weekly coaching calls, Slack community support, and 1:1 strategy sessions, making it ideal for teams new to lead with next generation insights and tools. Provides dedicated account managers and training resources but is often criticized for pushy sales teams and inconsistent support experiences. Offers basic support and training resources, but some users report slow response times and difficulties resolving technical issues.
User Reviews & Ratings Rated 4.9/5 stars from 300+ reviews, praised for accuracy of data, ease of use, and exceptional customer support. Users highlight triple-verified leads and fast list building as standout features. Rated 4.4/5 stars from 8,737+ reviews, valued for data insights and sales tools, but criticized for high costs, data inaccuracies, and pushy Ai sales reps. Rated 4.0/5 stars from 119 reviews, appreciated for affordability and features to track company, but criticized for outdated business data, and limited automation tools.

Which one should you go with?

ZoomInfo

Best for large enterprises or data-driven teams needing AI-powered insights, intent tracking, and CRM integrations for lead generation and relationship management. Ideal for deal tracking and scalable solutions.

ListKit

Perfect for agencies and growing businesses needing scalable, credit-based pricing, triple-verified leads, intent data, and actionable insights. Includes done-for-you workflows, bulk credits, and weekly coaching calls for faster pipeline generation.

D&B Hoovers

Great for SMBs, startups, or freelancers seeking cost-effective sales data with flexible, pay-as-you-go options. Useful for online research, prospecting, and building company information profiles.

ZoomInfo Overview

Best for: B2B sales and marketing teams looking to scale lead generation, run targeted campaigns, and track intent signals. Ideal for companies needing data , CRM integrations, and automation workflows to drive conversions.

zoominfo website

ZoomInfo is a B2B sales tool offering accurate contact and intent data and up to date data to help businesses improve prospecting, marketing alignment, and pipeline growth. It supports account-based marketing (ABM) and lead generation through AI-powered tools, data orchestration, and compliance with GDPR and CCPA.

Key Features:

  • Extensive B2B Database – Provides access to 320 million+ of phone numbers and companies with verified details for outreach.
  • Intent Signals & Buyer Insights – Tracks prospect behavior to prioritize leads most likely to convert.
  • CRM & Marketing Integrations – Seamlessly connects with tools like Salesforce, HubSpot, and Outreach for smoother workflows.
  • AI-Driven Automation – Enables personalized campaigns, workflows, and data enrichment.
  • Data Security & Compliance – Built-in features to ensure GDPR and CCPA compliance.

D&B Hoovers Overview

Best for: Sales teams, researchers, and marketers focused on lead generation, research, and risk analysis. Ideal for businesses needing broad company profiles and financial insights to support data-driven decisions.

dnb hoovers website

Short for Dun & Bradstreet, D&B Hoovers is a sales platform that offers business data and analytics tools to fuel prospecting, minimize risk, and boost revenue growth. It provides deep company profiles, customer and prospect data, market insights, and predictive analytics, making it a valuable resource for sales and marketing teams aiming to improve targeting and conversions.

Key Features:

  • Extensive Business Database – Access millions of company profiles with contact details and firmographics.
  • Advanced Search & Filtering – Customize searches using entire revenue engine, industry, location, and growth metrics.
  • Risk Assessment Tools – Evaluate financial health and reduce risks with predictive scoring and analytics.
  • SmartLists & Custom Reports – Save and segment leads for targeted outreach and market research.
  • CRM Integrations – Sync with platforms like Salesforce for centralized data management.

Next, we analyzed dozens of user reviews across G2, Capterra, SoftwareAdvice, Gartner, and Trustpilot to identify commonalities in what users like about each platform and what they're not fans of. Here's what we found:

What Users Like About ZoomInfo

  • High-Quality Data – Users praise its detailed contact profiles and intent data, making it easier to target the right prospects.
  • Seamless CRM Integrations – Many highlight its easy integration with platforms like Salesforce and HubSpot for centralized workflows.
  • Customer Support – Positive reviews frequently mention responsive support teams that help with onboarding and optimization.

Considerations Before Choosing ZoomInfo

  • Pricing Concerns – Users note that ZoomInfo can be expensive, particularly for smaller teams or startups. Online sources state pricing starts at $14,000+/year.
  • Pushy Sales Tactics – Some reviewers feel the sales team focuses too much on upselling, rather than addressing specific user needs.
  • Limited Customization – A few users mention the lack of flexibility in creating custom fields or reports.
  • Learning Curve – While implementation is straightforward, fully leveraging features may require additional training.

👋 How ListKit Is Different - Offers a more affordable, credit-based pricing model, ensuring you only pay for Triple-Verified leads—no hidden fees. Unlike ZoomInfo, ListKit’s cold email coaching and done-for-you CRM workflows simplify adoption, eliminating the need for extensive training or additional hires. Plus, ListKit’s focus on intent data, reduces wasted outreach by helping you connect with leads already looking for your services.

Read next:

What Users Like About D&B Hoovers

  • Extensive Database – Users appreciate its large contact database and detailed company profiles for prospecting.
  • Custom Reporting – Positive reviews highlight its SmartLists and advanced filtering options for creating targeted lists.
  • Competitive Pricing – Many users mention its affordable pricing compared to similar platforms.

Considerations Before Choosing D&B Hoovers

  • Data Issues – Multiple reviews report outdated or inaccurate contact details, leading to wasted outreach efforts.
  • Limited Customer Support – Users mention slow response times and difficulty reaching the right teams for assistance.
  • Integration Challenges – While it offers CRM compatibility, some users find integration setups complex and prone to errors.
  • Interface Usability – A few reviewers feel the interface isn’t as intuitive, making it harder for new users to navigate.

☝️ With ListKit - you get data accuracy through its Triple-Verification process, reducing bounce rates and improving outreach efficiency. Unlike Dun Bradstreet Hoovers, ListKit’s dedicated account managers provide hands-on support, from onboarding to campaign optimization. Its user-friendly interface and pre-built CRM integrations make it easier to get started—no steep learning curve required.

Read next:

What Actual ZoomInfo Users Have to Say

"ZoomInfo's Marketing platform has allowed us to show the value of digital advertising for the first time. We can now demonstrate that our target market of buyer's are receiving and interacting with our ads." (Source: Gartner)

"ZoomInfo's MarketingOS did not fulfill the broad needs required by our Marketing team. It was a solid but unspectacular platform." (Source: Gartner)

What D&B Hoovers Users Have to Say

"D&B Hoovers has been very helpful with inquiries about how to get value out of their service and have been accommodating with providing education on use of the tool." (Source: Gartner)

"It is fairly easy to use even with some prevalent issues, but amongst all the improvements that could be made, the most critical one isn't technical, it's their customer service. Even the local customer service is often slow and unclear." (Source: Gartner)

What People Are Saying About ListKit

“Cannot compare to anything else…”

"I came across companies like Apollo or ZoomInfo and was so overwhelmed with everything. Spent too much money on leads that then I need to verify, so I gave up every time hahhaha."

Max

Small Business Owner

Source: G2

“It has taken our outreach from being a 2-hour process into a 2-minute job…”

"It has taken our outreach from being a 2-hour process of trying to find the right contacts, right companies, and then email formats into a 2-minute job… We now use ListKit daily with the view of implementing it throughout the company, which is a breeze with simple integration."

Dale

Divisional Manager

Source: G2

“They make it pretty hard to fail with the level of support they bring to the table…”

“I'm a dummy and successfully building lead lists with this tool… Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists.”

Levi

Account Manager

Source: G2

Try the ZoomInfo/D&B Hoovers Alternative Today.

Users praise us for our simplicity, data accuracy, and pricing that doesn't break the bank. Try ListKit with a 7-day trial — The simplest way to get access to decision-makers you can't find anywhere else (no card required).

Free

Basic ($49/mo or $432/year)

Start ($99/mo or $888/year)

Grow ($199/mo or $1,788/year)

Expand ($499/mo or $4,488/year)

1 course

Everything in Free plus

Everything in Basic plus

Everything in Start plus

Everything in Grow plus

Quizzes & serveys

Unlimited courses

2 course admin/authors

2 site admin accounts

5 site admin accounts

Content hosting
(video, audio, PDF)

Live chat support

Custom code (HTML/CSS) editor

5 course admins/authors

15 course admins/authors

Basic ($59/month or $468/year)

Pro ($159/month or $1,428/year)

Business ($665/month or $5,988/year)

Custom domains

No transaction fees

No transaction fees Advanced developer customizations

Coupon codes

Live chat support on weekends

Custom user roles

Basic email marketing
(no automations)

Graded quizzes

20 admin level users

ListKit offers credit-based pricing 😮️

Pay for verified contacts only

Comparing ZoomInfo and Dun Bradstreet Hoovers Pricing

Feature ListKit ZoomInfo D&B Hoovers
Free Plan 7-day trial. No free plan. Yes.
Starter Plan $97/month per user. Pricing starts at approximately $15,000 per year (source: SalesIntel, conflicting figures exist). $49/month for 150 company credits + 150 contact credits or $529/year for 1,800 credits.
Most Popular Plan $297/month for up to 3 users. Requires custom pricing, typically starting at $25,000 per year for larger teams (source: [third-party sites, conflicting figures exist]). $49/month (Essentials plan) or custom pricing for bulk credits with additional features.
Pricing Model Credit-based pricing-only pay for verified, actionable leads. Annual subscription with tiered plans and additional charges per contact or feature upgrade. Pay-as-you-go or monthly/annual subscriptions with pay-per-record options for flexibility.
Key Features in Most Popular Plan 10,000 Triple-Verified Email Credits, 500 Mobile Number Credits, and Buying Intent Data with unlimited filters for precise targeting. Weekly cold email coaching calls and access to the Cold Email Mastery 2.0 Program ($497 value) for improving outreach strategies. Provides extensive company and contact data, including email addresses, direct dials, and intent signals for prospecting. Features an AI-powered customer platform for lead management and sales intelligence, along with data verification tools, advanced filtering, and CRM integrations for seamless workflows. Offers 545M+ contacts, including 81M+ emails and 35M+ direct dials, with company profiles, job titles, and tracking tools for market research and deal monitoring. Supports dynamic filtering and provides alerts on buyer engagement and sales-ready leads to prioritize outreach.
Advanced Features (Higher-Priced Plans) Features: “Done-for-you” CRM workflows and integrations, Cold Email Setup Services, and a Dedicated Account Manager to streamline operations. Bulk credits and custom pricing options make it scalable for larger teams and agencies with high-volume outreach needs. Includes AI-powered sales rep features for deal management, revenue activity data, and intent insights. Offers patented AI tools for identifying engaged website visitors, pipeline building, and data lead notifications to accelerate lead generation and follow-ups. Equipped with 130+ filters for lead generation and company tracking, along with data science tools to support customer experience platforms and sales workflows. Provides business intelligence dashboards and alerts for sales and marketing efforts to optimize targeting strategies.
Money-Back Guarantee Yes-30 days. No money-back guarantee (contract-based, annual payments). No money-back guarantee (monthly subscription; cancel anytime).

Here’s the bottom line:

  • ZoomInfo: Offers comprehensive profiles, AI platforms, and buyer intent signals but starts at ~$15,000/year, limiting accessibility for small businesses. Additional costs for enrichment and advanced features further impact affordability and scalability for smaller teams.
  • D&B Hoovers: Starting at $49/month with pay-as-you-go options, it’s budget-friendly for SMBs. However, it may lack lead accuracy, advanced AI, and efficiency, making it less suitable for enterprise-level workflows.
  • ListKit: Starting at $97/month, ListKit offers Triple-Verified leads, intent data, CRM integrations, and AI workflows. Its credit-based pricing ensures predictable costs, making it ideal for scalable, cost-efficient lead generation without hidden fees.
close your next client with listKit

What Sets ListKit Apart from ZoomInfo or D&B Hoovers 🏆

Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.

ListKit was built by 7-figure cold outreach experts to simplify and accelerate B2B lead generation. With a credit-based pricing model, seamless CRM integrations, and built-in coaching, ListKit offers reliable, actionable data without the clutter or high costs often associated with competitors.

The results? Our users crush it:

  • Daavi scaled to $46k/mo with our verified emails
  • Cameron made $20k using ListKit leads in 30 DAYS
  • Alex books 200 monthly demos using our Triple-Verified contact data

We even hit $1.5M ARR in 90 days using our own platform. That's why 300+ users give us a 4.9 rating—we're the alternative that actually delivers with features their users wish they had.

Why teams ❤️ ListKit over tools like ZoomInfo/D&B Hoovers

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Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
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Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
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World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

Key Features:

  • Triple-Verified Leads: Ensures accurate emails and mobile numbers, so you never pay for invalid data.
  • Buying Intent Data: Tracks engaged website visitors and buyer intent signals for deeper customer relationships.
  • Advanced Filters: Narrow down by job title, company data, and AI-powered attributes to build lists aligned with your target market.
  • CRM & Workflow Integrations: Connects with tools like HubSpot, Pipedrive, and Slack to streamline your process and lead management.
  • Coaching & Community: Weekly group calls, Slack support, and 1-on-1 coaching calls to sharpen your lead generation strategies and optimize your sales funnel.

Alex Books 200 Demo Calls per Month for his B2B SaaS with ListKit Sales Intelligence

Alex, founder of ZappX, achieved impressive results by combining ListKit's triple-verified email data with ZappX’s dialing capabilities. Alex sent nearly 8,000 emails in three weeks, achieving a 62% open rate, and booked multiple demos from 8-10 positive replies, securing at least one $5,000 contract.

8,000

Emails Sent

62%

Open Rate

$5,000

Contract Value

Become our next success story 🚀
Checkmark 7-day trial Checkmark No card required

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Business Owners ❤️ ListKit

listKit is actually an incredible tool

Oct 24, 2023

What do you like best about listKit?

Hard to answer this one. I like a ton of features on listkit. The scrubby email verficiation intergation built into the system, the smartlead integration is a game changer. The data that gets pulled is all accurate and full of details I don't typically get from other b2b list building databases.

What do you dislike about listKit?

Wish there was a revenue filter. And I wish it would allow me to see saved vs unsaved contacts. I never know how many leads I'll actually be able to scrape which is anoying.

What problems is ListKit solving and how is that benefiting you?

Speeds up my list building time by at least 10 hours a month for my lead gen agency. It's helping me pass the step where I need to verify emails on MilllonVerifier. I also get to save about an hour each list I build by not having to download/export to a CSV file, then clean/format the leads, then map them to my email sending software. It's all done seamlessly and automatically.

NK

NIicholas K.

small business(50 or fewer emp.)

ListKit is the better choice ❤️

Try it today free