We Tested ZoomInfo vs Sales Navigator - Here's the Clear Winner

See how ZoomInfo and Sales Navigator compare (and to ListKit) on data accuracy, compliance, pricing, and reviews to find the best sales intelligence tool for you.

Get Triple-Verified Email Leads

Quick summary

Pricing

$97

$1250/month billed annually

$79.99/month

Rollover credits

Pay for credits not used

50% Off Additional Credits

Money-back guarantee

30 Days

Grandfathered pricing

Lifetime

No charge for risky & invalid emails

No need to verify emails through another service

Visualize Your Data & Smartinsights into Your ICP

Priority Support

Why ListKit Is the better choice 😉

Founded by outreach experts

Our C-Suite are outreach nerds at heart - with a common goal of making ListKit the most user-friendly data platform on the market.

Stupid-simple user interface

Pre-built filters and 1-click orders will have your lists ready in minutes- not hours.

Triple-verified data

Every ListKit lead you export is verified by us - no need for verification tools like NeverBounce or MillionVerifier.

ZoomInfo vs Sales Navigator - Key Differences

Here's a quick comparison of how ZoomInfo, LinkedIn Sales Navigator, and ListKit stack up across key product areas:

Feature ListKit ZoomInfo LinkedIn Sales Navigator
Pricing Structure Starts at $97/mo, offering a credit-based pricing model, ensuring users only pay for verified email contacts. Primarily annual contracts with complex pricing based on credits, users, and add-ons. Costs can range significantly, making it more suitable for larger budgets. Offers monthly or annual subscriptions with tiered pricing based on features and InMail credits. Higher tiers offer more features but increase the cost.
Data Accuracy & Coverage 626M+ B2B leads database with Triple Verification for high accuracy, minimizing wasted resources. Large database with extensive coverage, but some data inconsistencies can occur, requiring verification. Leverages LinkedIn's professional network, offering accurate profile information but limited to LinkedIn users.
User Interface & Experience 9/10 G2 rating for “ease of setup.” Very user-friendly and intuitive interface, simplifying lead generation with quick, time-saving actions. Feature-rich interface that can be complex for new users, requiring training and onboarding to maximize its potential. Integrates seamlessly within the LinkedIn platform, providing a familiar user experience but can become cluttered with LinkedIn's other features.
Advanced Features “Done-for-you” CRM workflows & Integrations, “Done-for-you” Cold Email Setup, Dedicated Account Manager, Bulk Credits. Buying Intent Data. Intent data, website visitor tracking, sales engagement tools, workflow automation, and data enrichment. Advanced search filters, lead recommendations, account mapping, TeamLink, and CRM integrations.
Data Security & Compliance GDPR compliant, strong data security, no sensitive data processed, clear user rights for access and deletion, legitimate business use only. Emphasizes data privacy and compliance with various regulations, including GDPR and CCPA. Adheres to LinkedIn's privacy policy and data security standards.
CRM Integration & Third-party Tools Integrates with HubSpot, Smartlead, Pipedrive, Zoho, Zapier, Slack, Google Sheets, and more; streamlines contact management, boosts outreach efficiency. Offers integrations with various CRM and marketing automation platforms, enhancing data flow and workflow automation. Integrates with popular CRMs like Salesforce, Microsoft Dynamics 365, and HubSpot.
Customer Support & Community Stands out with world-class customer support, offering personalized onboarding, weekly coaching calls, and ongoing educational resources to ensure user success and optimization. Provides customer support and resources, including online documentation and training materials. Offers customer support through LinkedIn's help center and online resources.
User Reviews & Ratings 4.9/5 stars from 300+ reviews, praised for its ease of use, high-quality leads, and exceptional customer support, with users highlighting the efficiency of its triple-verified leads and seamless integration. 4.5/5 stars, users praising its extensive data coverage and powerful features. Some criticisms focus on pricing and occasional data inaccuracies. 4.3/5 stars, users highlighting its targeting capabilities and integration with LinkedIn. Some criticisms focus on InMail limitations and cost.

Which one should you go with?

ZoomInfo

If you’re a large enterprise needing a vast database, extensive features, and robust automation tools for large-scale sales and marketing efforts. If budget is less of a concern and data breadth is paramount, ZoomInfo is a powerful choice.

ListKit

If you prioritize accurate, verified leads, cost-effective pricing that scales with your needs, and a user-friendly platform built by cold outreach experts. If you want to avoid paying for unnecessary features or limited InMail credits and prefer a focus on quality data and ROI, ListKit is the clear winner.

LinkedIn Sales Navigator

If your sales strategy centers around social selling, building relationships within the LinkedIn network, and targeted account-based marketing. If personalized outreach and leveraging existing connections are key, Sales Navigator is a valuable tool.

Try the Best ZoomInfo/Sales Navigator Alternative Today.

Users praise us for our simplicity, data accuracy, and pricing that doesn't break the bank. Try ListKit with a 7-day trial — The simplest way to get access to decision-makers you can't find anywhere else (no card required).

ZoomInfo Overview

G2 Rating: 4.5/5 (8721 reviews)

Best for: Large enterprise sales and marketing teams needing extensive data coverage and a wide range of sales engagement tools. Top use cases include enterprise sales, marketing automation, and market research.

zoominfo website

ZoomInfo is a comprehensive B2B database offering various sales and marketing solutions. It provides access to company and contact information, buyer intent data, and various sales engagement tools. While powerful, its extensive feature set and pricing often make it a better fit for larger organizations with significant budgets. It’s a big platform with a big price tag.

Key Features:

  • Contact & Company Search: This feature allows users to search for more direct contact information on companies and professionals. Think in-depth company profiles, contact details (emails, phone numbers), and organizational charts to understand company hierarchy and even financial data for deeper insights. This is useful for building targeted prospect lists.
  • Buyer Intent: ZoomInfo's buyer intent data helps identify prospects who are actively researching products or services similar to yours. This feature tracks online activity, such as website visits, content downloads, and keyword searches, to pinpoint potential customers who are further along in the buying process. Reach them when they're ready to buy.
  • Sales Automation: This streamlines outreach efforts through automated email and phone sequences. It helps sales teams manage large volumes of leads and personalize communication at scale, improving efficiency and outreach consistency.
  • Website Visitor Tracking: This feature identifies anonymous website visitors by matching IP addresses to company data. It turns website traffic into actionable leads by providing insights into which companies are visiting your site and what pages they are viewing. This allows for targeted follow-up and personalized outreach.
  • Data Management: ZoomInfo offers tools to enrich and manage data, ensuring the accuracy and completeness of contact and company records. This includes data cleansing, standardization, and enrichment, which improves the quality of data for sales and marketing campaigns.

Read Next: 21 Best Growth Marketing Tools Compared (2025 Reviews)

LinkedIn Sales Navigator Overview

G2 Rating: 4.3/5 (1958 reviews)

Best for: Individual salespeople and small to medium-sized sales teams focused on social selling and building relationships within the LinkedIn network. Key use cases include lead generation through targeted searches, account mapping, and staying updated on key contacts.

linkedin sales navigator

Sales Navigator is LinkedIn's dedicated sales tool, designed to leverage the power of the LinkedIn network for lead generation and relationship building. It offers advanced search filters, lead recommendations, and insights into connections, making it a strong choice for those prioritizing personalized outreach and social selling strategies. It's about finding and connecting with the right people.

Key Features:

  • Advanced Lead Search: Find prospects based on various criteria, including job title, industry, location, and keywords. This allows for highly targeted searches within LinkedIn's vast professional network.
  • Relationship Explorer: Identify the best paths into target accounts by uncovering warm introductions through shared connections. This helps leverage existing relationships for more effective outreach.
  • Key Decision-Maker Alerts: Receive notifications about important events, such as job changes or company updates, allowing for timely and relevant engagement with key prospects. Timing is everything.
  • Account IQ: This AI-powered feature provides summaries of companies, helping sellers quickly understand key information and tailor their outreach.
  • CRM Integrations: Connect Sales Navigator with your CRM to sync data, flag outdated information, and streamline workflows. This helps keep your sales data organized and up-to-date.

Read Next:

Next, we analyzed dozens of user reviews across G2, Capterra, SoftwareAdvice, Gartner, and Trustpilot to identify commonalities in what users like about each platform and what they're not fans of. Here's what we found:

What Users Like About ZoomInfo

  • Extensive Contact Information: ZoomInfo’s large database offers a wide range of contact details, including emails and phone numbers, facilitating direct outreach. This helps bypass gatekeepers and connects sales teams directly with prospects.
  • Powerful Search Functionality: ZoomInfo provides robust search tools that leverage AI to identify relevant prospects. Advanced filtering options, like industry, company size, and buying groups, allow for laser-focused targeting.
  • CRM Integration: Seamless integration with CRM systems streamlines workflows and keeps data synchronized. This ensures sales teams have access to the latest information and can manage their leads effectively.

Considerations Before Choosing ZoomInfo

  • Data Accuracy: While generally considered accurate, some data inconsistencies can occur. Users should be prepared to verify information and implement data cleansing processes.
  • Enterprise-level pricing: Starting at $14,000+/year, according to online sources, ZoomInfo’s pricing can be a huge barrier for smaller businesses and teams. The cost can be significant, especially for access to all features.
  • Learning Curve: The platform’s extensive feature set can lead to a steeper learning curve for new users. Proper training and onboarding are important for maximizing its value.

👋 Don't want to deal with extremely high data costs and learning curves? ListKit delivers Triple-Verified leads with flexible, credit-based pricing starting at just $97/month for 2,000 email credits and 100 phone credits. With weekly coaching calls, 1:1 support, and a 30-day money-back guarantee, steep learning curves are a non-issue with ListKit, ensuring maximum ROI and ease of use.

Read next:

What Users Like About LinkedIn Sales Navigator

  • Powerful Search & Targeting: Users appreciate the advanced search filters on LinkedIn Sales Navigator. These filters allow for precise targeting based on industry, company size, seniority level, and even keywords in profiles. This helps eliminate irrelevant leads and saves time.
  • Direct Outreach Capabilities: Features like InMail messaging are valuable for reaching out to potential customers who you aren't already connected with. This opens doors for broader lead generation.
  • Account Insights & Integrations: Users find value in features like account insights and buyer intent, which provide valuable information about target companies. Additionally, the ease of integration with popular CRMs like Salesforce is a plus.

Considerations Before Choosing LinkedIn Sales Navigator

  • Limited InMail Credits: The number of InMail messages included in a subscription can be restrictive, especially for high-volume outreach. This can be a barrier for some users.
  • Inaccurate Data: While it offers good filters, some users report occasional inconsistencies with profile information or outdated company details. Data verification might be necessary.
  • Cost: Pricing can be a significant factor, especially for smaller businesses. The value proposition might not outweigh the cost for all users.
  • LinkedIn Dependency: Sales Navigator is heavily reliant on LinkedIn’s ecosystem, limiting its utility outside of LinkedIn’s network. This dependency can restrict access to contacts not active on LinkedIn or provide less comprehensive data compared to dedicated B2B databases.

👋 Unlike LinkedIn Sales Navigator’s reliance on the platform and restrictive InMail credits, ListKit delivers Triple-Verified emails and phone numbers, enabling unrestricted outreach. Starting at just $97/month-$22 less than Sales Navigator’s $119/month plan-ListKit offers cost-effective, flexible credit-based pricing. Combined with verified data and tools to simplify outreach, it ensures teams maximize ROI without LinkedIn dependence.

What actual ZoomInfo users have to say

  • "The ability to find and update existing contacts & aid in prospecting is something that I see as very useful from the beginning. As a newer user, I know there is much more information available at the click of a few buttons and filters. Anything new takes some time, but with the little experience I have with ZI Sales, I'm excited about the possibilities it brings, and I use this daily. Also, the fact that it works well with Salesforce is a nice feature." Stephen K., Account Manager, US Healthcare
  • "Due to the huge volume of data, some percentage of it is always out of date. For instance a contact might have moved on to a new company and Zoom still shows them at the previous role, or, Zoom might say that they are using a certain piece of infrastructure but when you reach someone and talk to them you find out that they switched suppliers already. This is inherent with all b2b data sources, and I think that the percentage of stale data is comparable across competitors." Danny S., Sales Development Representative

What Sales Navigator users have to say

  • "It would be impossible to find great access to people in specific roles in companies, but LI Navigator does just that! It's easy to use, and simple to go to the individual's LI profile. If you are just mining for contacts, it's great! I always have it pulled up on my browser, so it's available."
    Allison A., Account Executive
  • " InMails feel like a gamble. Sure, they let you reach out to anyone, but they often end up unread or ignored. It's frustrating to burn through expensive credits with little to show for it. Sometimes, it feels like I'm throwing darts blindfolded." Mahesh Singh Y., Training and Development Manager

What People Are Saying About ListKit

“The customer service is quick and helpful.”

“I've been using other lead list creation software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to.”

ListKit User

One ListKit user in the marketing and advertising industry

Source: G2

“This is my favorite source of leads…”

“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”

Michael

Small Business Owner

Source: G2

“They make it pretty hard to fail…”

“With the level of support they bring to the table… I'm a dummy and successfully building lead lists with this tool… Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists.”

Levi

Account Manager

Source: G2

Try the Best ZoomInfo/Sales Navigator Alternative Today.

Users praise us for our simplicity, data accuracy, and pricing that doesn't break the bank. Try ListKit with a 7-day trial — The simplest way to get access to decision-makers you can't find anywhere else (no card required).

Read Next: B2B Prospecting in 2025: Complete Guide + Expert Tools & Tips

Free

Basic ($49/mo or $432/year)

Start ($99/mo or $888/year)

Grow ($199/mo or $1,788/year)

Expand ($499/mo or $4,488/year)

1 course

Everything in Free plus

Everything in Basic plus

Everything in Start plus

Everything in Grow plus

Quizzes & serveys

Unlimited courses

2 course admin/authors

2 site admin accounts

5 site admin accounts

Content hosting
(video, audio, PDF)

Live chat support

Custom code (HTML/CSS) editor

5 course admins/authors

15 course admins/authors

Basic ($59/month or $468/year)

Pro ($159/month or $1,428/year)

Business ($665/month or $5,988/year)

Custom domains

No transaction fees

No transaction fees Advanced developer customizations

Coupon codes

Live chat support on weekends

Custom user roles

Basic email marketing
(no automations)

Graded quizzes

20 admin level users

ListKit offers credit-based pricing 😮️

Pay for verified contacts only

Comparing ZoomInfo and LinkedIn Sales Navigator's Pricing

Here's a breakdown of pricing for ZoomInfo, LinkedIn Sales Navigator, and ListKit:

Feature ListKit ZoomInfo LinkedIn Sales Navigator
Free Plan 7-day trial None None
Starter Plan $97/mo Contact for quote (starting at ~$1250/month billed annually) $79.99/month (billed annually) or $99/month (billed monthly)
Most Popular Plan $297/mo Contact for a quote (pricing varies greatly based on credits, users, and features) $135/month (billed annually) or $169.99/month (billed monthly)
Pricing Model Credit-based Primarily annual contracts with bulk credits and add-ons Monthly or annual subscriptions
Key Features in Most Popular Plan 10,000 Triple-Verified email credits, 500 mobile number credits, Buying Intent Data, 1-on-1 Cold Email Coaching Call and weekly group calls, access to Cold Email Mastery 2.0 Program ($497 value) Varies greatly by plan and add-ons; typically includes access to the core database, search filters, and some engagement tools. Advanced search filters, lead recommendations, account insights, InMail credits, and CRM integrations.
Advanced Features (Higher-priced Plans) “Done-for-you” CRM workflows & integrations, “Done-for-you” Cold Email Setup, Dedicated Account Manager, Bulk Credits Add-ons like intent data, website visitor tracking, engagement tools, and worldwide data. TeamLink (access to teammates' connections), advanced CRM integrations, and increased InMail credits.
Money-Back Guarantee Yes (30 days) Contact for details (likely none) No

Here’s the bottom line:

  • ZoomInfo: Offers a comprehensive suite of features and a massive data set, making it powerful for large enterprises. However, the complex pricing structure, based on credits, users, and various add-ons, can become very expensive. This makes it less suitable for smaller businesses or those with budget constraints.
  • LinkedIn Sales Navigator: Provides excellent targeting capabilities within the LinkedIn network and is valuable for social selling strategies. However, the limited InMail credits and the cost of higher-tier plans can restrict outreach volume and make it less ideal for teams needing to contact large numbers of prospects.
  • ListKit: Offers a straightforward, credit-based pricing model that scales with your lead needs. This structure ensures you only pay for verified, actionable leads, avoiding the high costs associated with large, fixed subscriptions or limited outreach options. This makes ListKit ideal for sales teams and agencies of all sizes seeking accurate lead generation with predictable, manageable costs.

What Sets ListKit Apart from ZoomInfo or LinkedIn Sales Navigator 🏆

Best for: Growth-obsessed sales teams, marketing agencies, and enterprise companies prioritizing fast and accurate B2B lead generation without compromising cost efficiency.

ListKit is built by 7-figure cold outreach experts to maximize outbound campaign success. With Triple-Verified leads, a 626M+ B2B database, advanced filters, and credit-based pricing, ListKit provides reliable, cost-effective data, unlike other platforms. It's about quality over quantity.

The results? Our users crush it:

  • Daavi scaled to $46k/mo with our verified emails
  • JP & Pacs landed a $10k agency contract
  • Alex books 200 monthly demos using our Triple-Verified contact data

We even hit $1.5M ARR in 90 days using our own platform. That's why 300+ users give us a 4.9 rating—we're the alternative that actually delivers with features their users wish they had.

Why teams ❤️ ListKit over tools like ZoomInfo/Sales Navigator

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Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.
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Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.
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World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

Key Features:

  • Triple-Verified Leads: ListKit’s multi-step verification process ensures you only pay for active and verified contacts. This saves time and resources by avoiding bad data, a common issue with other platforms.
  • Intent Data: Identify leads actively searching for your offer by tracking online searches and topic engagement. This allows you to target prospects who are already interested in what you sell.
  • Stupid-Simple Interface: ListKit's intuitive interface and customizable filters make building targeted lead lists easy and fast. AND/OR logic and saved filters further streamline the process.
  • Slack Community & Weekly Coaching Calls: Get personalized onboarding, weekly coaching from 7-figure entrepreneurs, and access to a thriving Slack community of 1000+ members.
  • Rapid Integrations: Seamlessly sync ListKit with your existing sales stack, including HubSpot, Smartlead, Pipedrive, Zoho, Zapier, Slack, and Google Sheets.

Dylan Books Up to 80 Meetings a Month with ListKit

Dylan Rich, known as the SDR Whisperer, uses ListKit's triple-verified emails and phone numbers to maximize booked calls, booking 40-60 meetings per month via cold calling and an additional 15-20 through cold emails.

40-60

Meetings via Cold Calls

15-20

Meetings via Cold Email

4-5x

Boost by Combining
Both Channels

Become our next success story 🚀
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Business Owners ❤️ ListKit

listKit is actually an incredible tool

Oct 24, 2023

What do you like best about listKit?

Hard to answer this one. I like a ton of features on listkit. The scrubby email verficiation intergation built into the system, the smartlead integration is a game changer. The data that gets pulled is all accurate and full of details I don't typically get from other b2b list building databases.

What do you dislike about listKit?

Wish there was a revenue filter. And I wish it would allow me to see saved vs unsaved contacts. I never know how many leads I'll actually be able to scrape which is anoying.

What problems is ListKit solving and how is that benefiting you?

Speeds up my list building time by at least 10 hours a month for my lead gen agency. It's helping me pass the step where I need to verify emails on MilllonVerifier. I also get to save about an hour each list I build by not having to download/export to a CSV file, then clean/format the leads, then map them to my email sending software. It's all done seamlessly and automatically.

NK

NIicholas K.

small business(50 or fewer emp.)

ListKit is the better choice ❤️

Try it today free