How Charlie Secured a $5K Client with Less Than 1,000 Cold Emails

Charlie, a freelance copywriter, leveraged ListKit’s cold email setup and Daniel Fazio's offer training to close a $5K client and book three calls from just 1,000 emails. With a 1.5% positive reply rate, Charlie built an efficient lead generation system and transitioned from time-consuming Instagram DMs to scalable cold email campaigns.

minute(s) read

Written by

Christian Bonnier

Published:

December 18, 2024

Success metrics

1,000

emails sent in 5 days with automations enabled by ListKit

positive replies and 3 calls booked already

$5,000+

copywriting deal closed so far

Overview

Charlie specializes in webinar marketing and copywriting for coaches and consultants. After relying on Instagram DMs for lead generation for over a year, he transitioned to ListKit’s cold email platform to scale his outreach efficiently.

Within three weeks of signing up, Charlie implemented ListKit's tools and training to send his first cold email campaign. By offering a compelling, risk-free webinar service, he was able to generate high-quality leads and close deals faster.

Here’s how ListKit helped Charlie achieve these results:

‍

Results

By the Numbers:

1,000 cold emails sent in five days
15 positive replies (1.5% reply rate)
3 calls booked, resulting in a $5,000 client
High-value leads included Amazon authors and consultants with large LinkedIn followings

What It Meant for the Business:

Scalable prospecting: Transitioned from time-consuming Instagram DMs to automated cold email.
Revenue growth: Closed a $5,000+ client within one week of launching his first campaign.
Access to new markets: Reached high-value prospects not typically found on social media.
Improved efficiency: Freed up time for client work while leads came in on autopilot.

Key Takeaways from the Interview

We paraphrased clips from the interview to bring you the main takeaways with Charlie's success using ListKit.

“

On the Offer

“The offer that got me those results was that we will build you a done-for-you webinar campaign on a 100% pay-on-results basis. For someone in that market, it’s a no-brainer.”

Charlie

04:56–05:27

“

On Automation

“I’ve literally just been fulfilling work for clients while leads come in on autopilot.”

Charlie

10:16–10:44

“

On Onboarding

“ListKit’s onboarding process was incredible. It made setting up cold email simple, even for someone with zero experience.”

Charlie

16:42–17:13

“

On Results

“In five days, I sent 1,000 emails and got 15 positive replies. That’s a 1.5% positive reply rate—insane for a first campaign.”

Charlie

02:30–03:02

“

On Deliverability

“The leads are triple-verified, so my emails land in inboxes. Deliverability is everything—you can have the best offer, but if no one sees it, it doesn’t matter.”

Charlie

16:14–16:42

“

On Targeting

“I booked three calls—two were Amazon authors with massive LinkedIn followings, and one owned a 120-employee consulting agency in Montreal. These are leads I’d never find on Instagram.”

Charlie

10:44–11:21

“

On Scalability

“Cold email is scalable, unlike ads where scaling often breaks the system. With ListKit, I can easily increase volume without adding complexity.”

Charlie

09:45–10:16

Before ListKit

Challenges:

Depended on Instagram DMs for client acquisition, which was inefficient and low-yield.
Needed a scalable lead generation strategy that didn’t consume all his time.
Had no prior experience with cold email or domain setup.

Goals:

Automate lead generation to free up time for client work.
Reach high-value prospects in the coaching and consulting niche.
Close deals faster with a compelling offer.

After ListKit

Implementation: Charlie used ListKit’s resources to set up his cold email infrastructure in a single day. With no prior experience, he followed ListKit's step-by-step guides to warm up domains, triple-verify emails, and craft high-converting campaigns.

Features Used

Triple-verified leads for high deliverability.
Offer training by Daniel Fazio to craft a no-brainer pitch.
Multi-domain strategy to send 200 emails daily across 10 domains.
Concierge-style support for seamless onboarding.

Process

Set Up: Followed ListKit’s guides to configure domains and emails.
Campaigns: Sent targeted emails to coaches and consultants with a risk-free webinar offer.
Follow-Ups: Reached out to unresponsive leads and booked three calls.
Results: Closed a $5,000 client and secured high-value prospects.

Future Plans

Charlie’s success highlights the power of combining ListKit’s tools with a compelling, risk-free offer. Within just a month, he transitioned from manual Instagram outreach to a scalable cold email system that delivered high-quality leads and closed deals quickly. The seamless onboarding process and training provided by ListKit enabled Charlie, a cold email beginner, to achieve results with minimal time and effort.

Scale email volume to target additional niches.
Increase domain capacity to send more emails daily.
Use ListKit’s Triple-Verified leads and automation tools to build a consistent $10K+ monthly pipeline.