
Jul 18, 2024 · 10 min read
How Daavi Scaled His Coaching Business to $46K/mo

Christian Bonnier
Daavi, founder of MD Can Help, successfully scaled his coaching business to $46,000 in monthly revenue using cold email. By leveraging ListKit for targeted lead generation, Daavi was able to connect with chief medical officers, surgeons, and physicians, offering a specialized coaching program to address burnout and career challenges. His journey demonstrates the effectiveness of cold email for both B2B and B2C outreach, leading to substantial business growth.
Success Metrics
$30-$50
per call, compared to $200-$500 per call for paid ads
$46,000
in monthly revenue generated through cold email
10x
ROAS on cold email efforts
Overview
MD Can Help is a coaching business that specializes in helping physicians overcome burnout, improve work-life balance, and achieve career satisfaction. With a tailored coaching program, the company provides solutions to the unique challenges faced by doctors, particularly those in high-stress roles such as surgeons and chief medical officers.
Results
Quantitative Results:
- Achieved $46,000 in monthly revenue through cold email
- Maintained consistent monthly revenue between $25,000 and $46,000
- Realized a 10x return on ad spend (ROAS) from cold email campaigns
Qualitative Results:
- Enhanced ability to reach niche audiences such as chief medical officers and surgeons
- Developed a successful outreach strategy that complements other marketing channels
- Strengthened sales processes and team collaboration for continued growth
Before ListKit
Challenges:
Before using ListKit, Daavi faced challenges such as:
- Difficulty reaching niche audiences with traditional marketing methods
- Limited experience with cold email as a lead generation strategy
- Uncertainty in targeting decision-makers effectively for high-ticket offers
Goals:
The primary objectives were to:
- Scale the coaching business to $46,000 in monthly revenue
- Connect with chief medical officers, surgeons, and physicians facing burnout
- Implement a cost-effective lead generation strategy with high ROI
After ListKit
Implementation:
Daavi utilized ListKit to access a targeted leads database, enabling effective outreach to decision-makers in the medical field.
Features Used:
- Targeted lead generation with ListKit’s advanced filtering options
- Integration with SmartLead for automated email sending and follow-up
- Access to high-quality leads in the medical industry
Process:
- Leveraged ListKit to build a leads list of chief medical officers and surgeons.
- Implemented a personalized email strategy highlighting the unique value of MD Can Help’s coaching program.
- Engaged interested prospects in sales calls, converting them into high-ticket clients.
- Continued refining email scripts and outreach strategies for sustained success.
Parting Words
Daavi’s success story with MD Can Help showcases the power of cold email in scaling a coaching business. By leveraging ListKit and focusing on targeted outreach, Daavi achieved impressive results, reaching a high-value audience and securing significant monthly revenue.
Future Plans:
Moving forward, Daavi plans to:
- Expand cold email campaigns to reach a broader audience of physicians
- Explore additional marketing channels to complement cold email efforts
- Continue refining sales processes and scaling the coaching business
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