Daavi, founder of MD Can Help, successfully scaled his coaching business to $46,000 in monthly revenue using cold email. By leveraging ListKit for targeted lead generation, Daavi was able to connect with chief medical officers, surgeons, and physicians, offering a specialized coaching program to address burnout and career challenges. His journey demonstrates the effectiveness of cold email for both B2B and B2C outreach, leading to substantial business growth.

Overview

MD Can Help is a coaching business that specializes in helping physicians overcome burnout, improve work-life balance, and achieve career satisfaction. With a tailored coaching program, the company provides solutions to the unique challenges faced by doctors, particularly those in high-stress roles such as surgeons and chief medical officers.

Results

Quantitative Results:

• Achieved $46,000 in monthly revenue through cold email
• Maintained consistent monthly revenue between $25,000 and $46,000
• Realized a 10x return on ad spend (ROAS) from cold email campaigns

Qualitative Results:

• Enhanced ability to reach niche audiences such as chief medical officers and surgeons
• Developed a successful outreach strategy that complements other marketing channels
• Strengthened sales processes and team collaboration for continued growth

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Before ListKit

Challenges:
Before using ListKit, Daavi faced challenges such as:

• Difficulty reaching niche audiences with traditional marketing methods
• Limited experience with cold email as a lead generation strategy
• Uncertainty in targeting decision-makers effectively for high-ticket offers

Goals:
The primary objectives were to:

• Scale the coaching business to $46,000 in monthly revenue
• Connect with chief medical officers, surgeons, and physicians facing burnout
• Implement a cost-effective lead generation strategy with high ROI

After ListKit

Implementation:
Daavi utilized ListKit to access a targeted leads database, enabling effective outreach to decision-makers in the medical field.

Features Used:

• Targeted lead generation with ListKit’s advanced filtering options
• Integration with SmartLead for automated email sending and follow-up
• Access to high-quality leads in the medical industry

Process:

• Leveraged ListKit to build a leads list of chief medical officers and surgeons.
• Implemented a personalized email strategy highlighting the unique value of MD Can Help’s coaching program.
• Engaged interested prospects in sales calls, converting them into high-ticket clients.
• Continued refining email scripts and outreach strategies for sustained success.

Parting Words

Daavi’s success story with MD Can Help showcases the power of cold email in scaling a coaching business. By leveraging ListKit and focusing on targeted outreach, Daavi achieved impressive results, reaching a high-value audience and securing significant monthly revenue.

Future Plans:
Moving forward, Daavi plans to:

• Expand cold email campaigns to reach a broader audience of physicians
• Explore additional marketing channels to complement cold email efforts
• Continue refining sales processes and scaling the coaching business

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