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How Guillermo Booked 28 Calls with ListKit’s Cold Email Setup
How Guillermo Booked 28 Calls with ListKit’s Cold Email Setup

Guillermo, a business broker at Transworld Business Advisors, used ListKit’s done-for-you cold email setup to book 28 sales calls and sign two deals, generating a potential commission of $975,000. Using ListKit’s system, he now books three to four calls weekly and spends less than 10 minutes a day managing the process. This has allowed him to cut lead generation costs while scaling efficiently.

6

minute(s) read

Written by

Christian Bonnier

Published:

September 10, 2024

Success metrics

10,500

triple-verified leads from ListKit

12-16

fresh calls booked per month

$975,000

in potential commissions from 2 deals signed

Overview

Guillermo, a 64-year-old business broker, was initially skeptical about using cold email for lead generation. Having relied on traditional marketing methods like direct mail and physically posting letters on business doors, he found these approaches costly and time-consuming. After signing up for ListKit’s done-for-you cold email setup, Guillermo booked 28 calls and signed two high-ticket deals. With three to four new calls being booked each week, the system proved to be more affordable and scalable compared to other lead generation options, saving Guillermo both time and money.

Here’s how ListKit played a critical role in his success:

Results

By the Numbers:

  • 28 sales calls booked
  • 2 signed deals with a potential commission of $975,000
  • 3-4 calls booked weekly

What It Meant for the Business:

  • Significant cost savings: Guillermo used to pay $3,000 per month for just 10 leads, but with ListKit, he now generates 16-17 leads a month for only $500, reducing his lead generation costs drastically.
  • Time-efficient lead management: Guillermo spends less than 10 minutes a day managing responses from interested leads, making it an efficient and low-effort process.
  • Qualified leads: With ListKit’s targeting capabilities, Guillermo focuses on high-value business owners, founders, and CEOs in specific territories, ensuring that his outreach is directed toward decision-makers.
  • Scalable system: Guillermo now has a system in place that allows him to easily scale his outreach, enabling continued growth without the need for heavy investment in traditional methods.

Key Quotes from the Interview

On Overcoming Skepticism

“At first, I was skeptical about the system... But I decided, ‘what’s there to lose?’ and it ended up being one of the better decisions I’ve made for lead generation.”

Guillermo

02:03 - 02:38

On Cold Email vs. Direct Mail

“I didn’t realize how expensive direct mail was. It’s much more expensive than what I’m spending right now for cold email, which has proven to be just as effective.”

Guillermo

08:04 - 08:39

On System Simplicity

“The setup process was easy—ListKit handled the infrastructure, and all I had to do was tweak a few things. It was much simpler than I expected.”

Guillermo

02:38 - 03:22

Before ListKit

Challenges:

  • Relied on outdated lead generation methods like direct mail and door-to-door letter posting, which were time-consuming and costly.
  • High lead generation costs, spending $3,000 per month for just 10 leads.
  • Lack of a streamlined, scalable outreach system for targeting business owners and decision-makers.

Goals:

  • Reduce lead generation costs while maintaining high-quality leads.
  • Streamline the lead generation process to reduce manual effort.
  • Target high-value business owners and CEOs within specific regions.

After ListKit

Implementation:

Guillermo signed up for ListKit’s done-for-you cold email setup, which handled everything from email infrastructure to lead list building and sending. Using ListKit’s targeting system, Guillermo was able to reach out to specific CEOs, founders, and business owners in his territory, significantly improving the quality of his leads. The system allowed Guillermo to manage responses in less than 10 minutes daily, as the system automatically organized replies by interest level.

Features Used:

  • Done-for-you cold email setup
  • Automated lead list building based on job titles, regions, and industries
  • Email infrastructure setup, including domain and sending tools
  • Ongoing support from the ListKit community

Process:

Guillermo provided his lead criteria, and ListKit handled the technical aspects of setting up the email system. The cold email campaign targeted business owners within specific regions and industries, allowing Guillermo to focus his efforts on the highest-value leads. As responses came in, Guillermo followed up with interested prospects, spending minimal time each day managing leads.

Parting Words

For Guillermo, ListKit’s cold email system transformed his lead generation process. He was able to drastically reduce his lead generation costs while booking more qualified calls than ever before. The ability to focus on decision-makers and high-value prospects helped Guillermo close deals worth up to $975,000 in commissions, all while spending less than 10 minutes a day managing responses. As a result, cold email has become an essential part of his growth strategy.

Future Plans:

  • Continue using cold email as a primary lead generation channel.
  • Expand outreach to more territories and industries.
  • Hire an executive assistant to manage the growing volume of responses.

Become Our Next Success Story

Want to be interviewed as our next case study? Find and close your dream client with ListKit’s leading 500M+ B2B database. Pay for verified contacts only. Schedule your demo today.

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About company

Transworld Business Advisors helps business owners sell their companies and connect with potential buyers, offering brokerage services, valuations, and franchise opportunities.

Richmond, Virginia

Business Brokerage

11-50

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