Oct 01, 2025 · 4 min read
How Elm Street Leveraged ListKit to Test and Scale Their New Website Solution
Christian Bonnier
TL;DR
Marino and EJ from Elm Street, a portfolio of residential real estate SaaS products, used ListKit's done-for-you cold email setup to test and launch their new website solution with integrated live listing data. While still early in their optimization process, they've already booked demos and closed sales, gaining valuable market feedback to refine their messaging and offer.
About the Business
Company: Elm Street
Location: United States
Industry: Real Estate SaaS
Employees: Not specified (Portfolio company with multiple products)
Success Metrics
Success Metrics
"Big list of leads"
Emails Sent
Multiple demos booked
Positive Replies
Several demos scheduled
Calls Booked
Not specified
Reply Rate
Multiple sales closed
Revenue Generated
Overview
Elm Street offers a portfolio of residential real estate SaaS products focused on marketing, branding, and lead generation for real estate professionals.
Their newest product is a complete website solution with fully integrated live listing data, allowing real estate agents to display MLS listings on their personal websites similar to how Zillow displays properties.
After discovering ListKit through a podcast or interview, Marino decided to test cold email as a marketing channel for their new website solution.
Though they had some experience with cold email in the past, they hadn't used it in recent years and needed a solution that could provide high deliverability at scale without requiring them to build complex infrastructure in-house.
Results
By the Numbers
- Multiple demos booked from cold email campaigns
- Sales closed from the cold email channel
- High inbox placement rates compared to traditional email marketing tools
- Valuable market feedback collected, including both positive and negative responses
What It Meant for the Business
- Created a reliable testing ground for their new website solution offer
- Established a scalable outreach system they can continue to optimize
- Gained actionable insights to refine their messaging and positioning
- Built a foundation for future marketing campaigns across multiple channels
Key Highlights from the Interview
On Market Feedback
"We have started to see the pattern of like, okay, what kind of people respond? What do they say? Also, what do they respond negatively with? That helps also kind of I think I have some ideas for how we can optimize our copy and not just the offer but how it's presented going forward."
Marino
(08:15-08:31)
On Testing New Offers
"If you're getting any feedback it means like people are engaging. So that's really positive. And I think if you're not willing to do the testing then there's kind of no point."
(10:00-10:08)
Marino
On Deliverability
"There's no other way to get high inbox hit rates without a system like this. Because there's just no point in doing big large scale campaigns where you get like 50 or 60% delivery. It's just a complete waste."
Marino
(10:22-10:36)
On Cold Email vs. Paid Ads
"I had worked for a company that was spending $25,000 on Google Ads a month, but like you don't get any leads. There's no feedback saying, 'Hey, this is why you didn't get leads.' You got to keep blindly throwing money at Google."
EJ
(12:36-12:48)
On Sales Opportunities
"I only go in the interested only section... it's been positive. It's been great. You just need a little bit of curiosity, that's all you need in sales. A little bit of curiosity, a little bit of your time."
EJ
(14:13-14:27)
Before ListKit
Challenges
- Had not used cold email in recent years
- Lacked the technical infrastructure to achieve high deliverability
- Needed a cost-effective way to test their new website solution offer
- Previous marketing methods didn't provide clear feedback on messaging
Goals
- Find a quick and efficient way to test their new website solution
- Establish a reliable cold email system without building infrastructure in-house
- Generate market feedback to optimize their offer and messaging
- Create a scalable lead generation channel for their business
After ListKit
Implementation
- Completed ListKit's onboarding process to set up their cold email infrastructure
- Launched initial campaigns to test their new website solution offer
- Began collecting and analyzing both positive and negative responses
- Started optimizing their messaging based on market feedback
Features Used
- Done-for-you cold email setup
- High deliverability infrastructure with multiple domains
- Streamlined onboarding process
- Ability to use both ListKit's database and their own lead lists
Process
- Completed ListKit's onboarding to set up their cold email infrastructure
- Launched initial campaigns to test their new website solution offer
- Collected market feedback from both positive and negative responses
- Began optimizing their messaging and targeting based on results
Results
- Successfully booked demos with interested prospects
- Closed sales from their cold email campaigns
- Gained valuable market feedback to refine their offer and messaging
- Established a foundation for scaling their outreach efforts
Future Plans
- Continue optimizing their messaging based on market feedback
- Scale their email volume once they've finalized their winning strategy
- Apply insights from cold email testing to other marketing channels
- Potentially 10x their email volume as they refine their approach
Want Results Like Elm Street's? Become Our Next Success Story!
If you're launching a new product or service and need a cost-effective way to test your offer and get immediate market feedback, ListKit's done-for-you cold email setup might be perfect for you.
Unlike paid ads where you "blindly throw money" without getting feedback, cold email creates conversations that help you refine your messaging while generating leads.
Just like Elm Street, you can leverage ListKit's high-deliverability infrastructure without becoming a cold email expert yourself.
Focus on what you do best—running your business—while we handle the technical setup that ensures your messages actually reach your prospects' inboxes.
