Dec 11, 2024 · 5 min read
How Morgan Generated 24 High Intent Leads in His First Month Sending Cold Emails
Christian Bonnier
Morgan, the founder of Power 22 Marketing, used ListKit's done-for-you cold email setup to generate 24 high-intent leads from 15,000 emails. Several leads turned into meetings, and some meetings resulted in new clients. Morgan now has a predictable, scalable client acquisition system that complements his existing marketing efforts.
Success Metrics
15,000
emails sent using ListKit leads
24
positive replies from the Triple-Verified emails ListKit provided
5+
meetings booked in Morgan's first month alone
Overview
Power 22 Marketing specializes in B2B marketing for industries like Mergers & Acquisitions (M&A), Software, and eCommerce. While LinkedIn outreach was a cornerstone of their strategy, Morgan sought to expand beyond LinkedIn's limitations, particularly since not all businesses are active on the platform. He turned to ListKit for cold email, recognizing its potential to scale outreach across the broader B2B ecosystem.
Morgan leveraged ListKit's cold email setup, sending 15,000 targeted emails to highly relevant prospects. This campaign generated 24 high-intent leads, with several leads converting into paying clients. By relying on ListKit’s Triple-Verified data and optimized email copy, Morgan reduced bounce rates and maximized deliverability, building a scalable system for predictable growth.
Results
By the Numbers
- 15,000 cold emails sent
- 24 positive responses
- Multiple clients acquired
- ROI achieved within the first month
What It Meant for the Business
- Predictable Client Acquisition: Cold email allowed Power 22 Marketing to establish a measurable and scalable client acquisition system, complementing their existing LinkedIn outreach.
- High-Intent Leads: The leads generated were interested and responsive, significantly increasing the efficiency of the sales process.
- Scalability: Cold email campaigns proved more scalable than LinkedIn, with the potential to expand from 15,000 to 150,000 emails monthly.
- Improved Messaging: Using ListKit’s A/B/C/D-tested copy and interactive features like Loom videos, Morgan refined his outreach strategy, resulting in stronger engagement.
Key Takeaways from the Interview
We paraphrased clips from the interview to bring you the main takeaways with Morgan's success using ListKit.
On the Results
We’ve sent 15,000 emails and generated 24 positive responses. Some have already converted into clients. The entire system is working really well.
Morgan
00:00–00:55
On Scalability
LinkedIn outreach wasn’t scalable. With cold email, you can go from 15,000 to 150,000 emails per month if it works.
Morgan
06:18–06:48
On Deliverability
If your bounce rate is above 5%, switch to ListKit. Their Triple-Verified data keeps bounce rates below 2%, ensuring emails reach the inbox.
Morgan
07:17–07:47
On Messaging
ListKit’s copywriting process nailed it. The onboarding questionnaire dug into the psychology of our audience and produced short, targeted messaging that worked.
Morgan
09:22–09:49
Before ListKit
Challenges
- Reliance on inconsistent LinkedIn outreach.
- Difficulty scaling client acquisition.
- Lack of targeting beyond LinkedIn's ecosystem.
Goals
- Build a scalable, predictable system for outreach.
- Reach high-ticket prospects beyond LinkedIn.
- Improve deliverability and engagement with targeted campaigns.
After ListKit
Morgan signed up for ListKit’s done-for-you cold email setup and received Triple-Verified leads, optimized copy, and campaign management support. The campaign targeted M&A, Software, and eCommerce businesses, combining ListKit’s verified data and psychology-driven messaging to engage high-value prospects effectively.
Features Used:
- Triple-Verified leads to ensure high deliverability.
- A/B/C/D-tested email copy tailored to his audience.
- Loom video integration to personalize follow-ups.
- Daily intent data for targeting prospects searching for relevant keywords.
Process: Morgan trusted ListKit’s process entirely, from copy creation to campaign management. He provided minimal input but reaped the benefits of highly optimized campaigns and data.
Future Plans
Morgan emphasized the importance of trusting ListKit's expertise and the process. From Triple-Verified data to their copywriting expertise, ListKit held Morgan's hand through everything so he could close more deals and grow his business.
Moving forward, Morgan plans to use ListKit to:
- Scale cold email campaigns to 150,000+ emails monthly.
- Expand client acquisition into new industries using ListKit’s intent data.
- Continue optimizing messaging and campaigns with ListKit’s ongoing support and weekly coaching calls.
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