Unless you have 8 hours a day to dedicate to this strategy, recording a personalized Loom for every prospect in your leads list isn't realistic…

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Instead, ASK for permission the send the video.

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"Mind if I share a video explaining further?"

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This way, you're only recording the video for WARM leads.

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Say you get 14 replies after sending 1000 emails…

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You only have to create 14 Looms, and they're for people who already showed INTEREST in seeing it.

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Efficient, right?

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Plus, waiting for a reply gives you more control over the process.

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Got a reply, but the prospect isn't qualified?

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No problem…

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Send them a pre-recorded Loom, or just move onto the next.

Don't overthink the video itself.

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Follow these rules:

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- 3-5 minutes MAX

- Start the video with a clear agenda

- Close the video with a CTA pushing for a call

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And of course, make sure the video is actually VALUABLE.

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Open with a clear agenda:

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"In this video, I'm going to walk through 3 key points to accomplish X"

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Closing the video with a CTA:

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"You likely found something in the video you can apply right away. Happy to hop on a quick call to explain further if you're open to it."

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DO NOT use the video to pitch your services, discuss pricing, or go over your packages.

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The video should be strictly VALUE-based…

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With the goal of showcasing your authority to the point where the prospect is ready to hop on a call and open the checkbook.

You can record the best Loom in the world, but it doesn't matter if the video never gets viewed. 

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Follow the template below when sending your video over email…

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Let's break down the key points from this template:

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- Telling them to actually CLICK the thumbnail

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As obvious as this seems, telling prospects HOW to view it will increase the "open rate" on your video!

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- Sharing timestamps of the video to look out for

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This will get them excited to view it AND stay for the whole thing

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- EMBED the video as a thumbnail

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This is KEY…

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Embedding the video gives prospects a sneak peek, which will lead to more opens & views.

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- Include a written CTA

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You need to spell out EXACTLY what the next after watching the video is…

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In this case, scheduling a call!

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If you're getting ghosted after sending the video, don't worry about following up manually…

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Just set up a subsequence in your sending tool and let the software do the followups for you!

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Check out this YouTube video to learn how to book calls on autopilot by setting up a subsequence.

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This 3-step video outreach strategy is virtually guaranteed to give you a huge boost in replies, booked calls, and closed deals.

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Hope this helped!