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"Mount Rushmore" of Cold Email Strategies
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Ready to take your sales to the next level? Watch the video now and start implementing these powerful strategies. And don't forget, if you want personalized guidance on how to apply these strategies to your business, book a demo with us today!
Hey everyone! In this video, I’m going to give you a complete breakdown of what works with cold email in 2024. I’ll cover my thesis, successful scripts, how to write them, and everything you need to get results with cold email this year.
I thought about making a polished presentation but decided to go with a straightforward Google Doc. I’ll write and explain each step in real-time because watching someone do it live is much more educational.
Let’s dive in. This will be the most valuable 20 to 30 minutes you watch this year.
Thesis for Cold Email in 2024: The primary purpose of cold email is to start a conversation. Directly pitching a sales call rarely works anymore. Instead, focus on sending a free lead magnet, a valuable video, or something that showcases your skills and personality. This helps prospects know, like, and trust you before the sales call.
1. Effective Scripts:
- Example: “We can boost your email sales by 30% in the next 60 days with a UGC email strategy. Mind if I share a quick Loom video with examples?”
- Shift from asking for a call to offering a video that proves your competence and builds a connection.
- Example: “We can boost your email sales by 30% in the next 60 days with a UGC email strategy. Mind if I share a quick Loom video with examples?”
- Shift from asking for a call to offering a video that proves your competence and builds a connection.
- Example: “We can create viral TikTok content for your brand that generates 1 million views in 90 days. Then we’ll run ads to the top-performing content. Open to hearing a few content ideas?”
- Combine organic and paid strategies to make the offer more compelling.
- Too Focused on Yourself: Focus on what you can offer the recipient, not your credentials.
- Emails are Too Long: Keep your emails concise and focused on one key benefit.
- Not Enough Testing: Continuously test different angles and approaches to find what works best.
- “Keep it simple: “Quick question,” “Company X/Your Company Intro,” “50 leads for Company,” etc.
- Offer a free piece of value: “I made a YouTube edit for you. Mind if I send it over?” or “Open to hearing some ideas I had for you?”
- Kanan’s Staffing Firm: He uses case studies as lead magnets and signed two clients with minimal volume.
- Adam’s SEO for SaaS Companies: He combines free content strategies with calls and now has 31K monthly revenue.
- Max’s Email Marketing for E-commerce: He booked 25 calls and made 20K in revenue using the right formula.
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Get a personalized demo to see how it works for you!
If you want personalized guidance on how to apply these strategies to your business, book a demo with us today!
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