So many promises of "verified leads" and "high deliverability" out there, man.
How do you separate the real value from the noise?
By the end of this article, you will have everything you need to go with the best B2B email list provider for your needs.
Ready? Let's go.
Here's a 1-minute tour of ListKit from our Co-Founder, Christian:
ListKit was founded by 7-figure outreach experts designed to deliver exceptional results for B2B email campaigns. With Triple-Verified leads, a robust 626M+ contact database, and affordable credit-based pricing, it has become a go-to choice for B2B sales teams and agencies seeking accurate, scalable data for their email lists.
Read next:
Pricing: Free for 7 days. Starts at $97/mo (2000 email credits, 100 phone credits).
"This is my favorite source of leads” - said Michael, a small business owner. “Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.” [Link]
"I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers." ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.” [Link]
"They make it pretty hard to fail with the level of support they bring to the table…” I'm a dummy and successfully building lead lists with this tool… Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists.” [Link]
Try 50 Free Leads With ListKit Now →
Lead411 offers a reliable B2B contact database with direct dials, verified emails, and business growth insights. Known for its robust data accuracy, Lead411 simplifies B2B email list building for sales and marketing teams.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
Cognism is a premium sales intelligence platform offering verified B2B emails, direct dials, and intent data. With exceptional EU coverage and compliance, Cognism is ideal for businesses targeting global markets, especially in the EMEA region.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
Cognism’s pricing is not publicly available, but contracts range from $15,100 to $103,000 per year, depending on organization size (source: Vendr).
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Apollo is a powerful sales intelligence platform designed for small to mid-sized businesses and sales teams. Known for its extensive database and robust engagement tools, it helps teams streamline outreach, manage leads, and close deals efficiently.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
Apollo.io’s pricing starts with a free plan offering 100 credits/mo, scaling to $59–$149 per user/month, depending on credits, features, and integrations. Annual Organization plans require a minimum of 3 users (source: Apollo.io).
Overall, Apollo is a capable tool for B2B sales prospecting, but users have noted challenges with inconsistent data accuracy, frequent system bugs, and slow, often unhelpful customer support. For those prioritizing verified data and a smoother user experience, exploring alternative platforms may be a worthwhile consideration.
Tried Apollo... 1/3 emails would bounce back.
“Tried Apollo... 1/3 emails would bounce back. The triple verified emails are the most obvious feature that I like the most about ListKit.”
Pablo
Small Business Owner (source: G2)
Read next:
Try 50 Free Leads With ListKit Now →
Hunter.io is an all-in-one email outreach platform that simplifies connecting through email. Founded by Antoine Finkelstein and François Grante in 2015, Hunter.io was born out of the idea of making cold emailing more accessible and effective for professionals.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
Hunter.io’s pricing starts at $0 for the Free plan (offering 25 monthly lookups and 50 verifications, but no exports), with paid plans ranging from $49 to $499 per month. Costs depend on email search, verification limits, and features like priority support.
Hunter is a reliable choice for simple email prospecting needs but lacks the comprehensive capabilities required for more robust lead generation. Teams seeking phone number access or greater data accuracy at scale may find better alternatives.
Lusha is a widely trusted platform for B2B company and contact data, boasting access to over 60 million decision-maker emails and 50 million direct dials. With an 81% data accuracy rate, Lusha helps teams connect with key prospects confidently and effectively.
Lusha’s pricing starts at $0 with the Free plan, offering 50 email credits and 5 phone credits monthly. Paid plans range from $49/month (Pro) to $99/month (Premium) for increased seats, credits, and advanced features like CSV enrichment, job change alerts, and team management. A custom Scale plan is available for unlimited credits and enterprise-grade tools.
Overall, Lusha is a solid choice for accessing verified B2B contact and company data, but its limited credits, occasional outdated information, and inconsistent customer support may deter some users. Businesses with high-volume needs or those requiring premium support might consider exploring alternatives to maximize efficiency and ROI.
I've been using other lead lists from Lusha and...
“I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful.”
One ListKit User
Marketing & Advertising Industry (source: G2)
Read next:
Try 50 Free Leads With ListKit Now →
UpLead, founded by Will Cannon in 2017, offers a 95% data accuracy guarantee with a database of over 148 million B2B email addresses and 14+ million company profiles. Known for hand-picking leads, competitive pricing, and scalability, it’s a trusted solution for businesses seeking reliable B2B lead generation.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
UpLead offers a free 7-day trial for $0 offering 5 credits. Paid plans start at $99/month for the Essentials plan and go up to $199/month for the Plus plan. Pricing varies based on features and credit limits.
All in all, UpLead makes a solid choice for B2B email list building with real-time email verification and extensive search filters. However, compared to other alternatives on the market, Uplead offers pretty limited credits given how much they charge.
For businesses prioritizing value and reliable data, exploring other platforms may be a more cost-effective solution.
Clearbit stands out as a top B2B email list provider by enriching customer data, uncovering new leads, and enabling personalized outreach at scale. It’s an excellent choice for businesses looking to improve audience understanding and refine messaging.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
Ranges between $99 and $999 monthly according to online sources.
Clearbit delivers strong B2B enrichment but seems to fall short in international coverage, occasionally unresponsive support, and a steep learning curve according to some users, making it less ideal for businesses seeking immediate, reliable solutions across diverse global markets.
Read next: How Clearbit compares to ListKit Sales Intelligence
ZoomInfo is a leading B2B email list provider primarily for enterprise companies, offering one of the largest and most accurate databases for sales teams to target, connect, and close high-value prospects efficiently.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
ZoomInfo’s pricing starts at $14,995 per year with a minimum two-year agreement, according to online sources, and can go up to $40,000 per year depending on features and user licenses.
While ZoomInfo delivers top-tier data and powerful tools, its high cost and complexity may not suit smaller businesses. For budget-conscious teams seeking robust data quality, exploring alternative options may be more practical.
Cannot compare [ListKit] to anything else...
"Cannot compare to anything else… I came across companies like Apollo or Zoominfo and was so overwhelmed with everything. Spent too much money on leads that then I need to verify so I gave up everytime hahhaha”
Max
Small Business Owner (source: G2)
Read next:
Try 50 Free Leads Now With ListKit Instead →
CloudLead provides human-verified B2B data, offering global coverage and custom insights to optimize outbound marketing. With tailored lead lists, enrichment, and cleansing, CloudLead enables sales and marketing teams to target ideal prospects effectively and boost ROI.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
Starter, Growth, and Professional plans are available; pricing is provided upon request.
CloudLead is a reliable B2B data provider, known for its human-verified leads and personalized support. However, its slower lead delivery, occasional data gaps, and limitations with complex requests may not suit businesses needing faster or more automated solutions.
Snov.io is an all-in-one email CRM platform catering to businesses focused on streamlined email marketing and outreach. With tools for finding, verifying, and utilizing contact data, Snov.io supports over 400,000 users globally, including startups and Fortune 500 companies.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
Snov.io offers flexible pricing to suit different needs. The free trial provides 50 credits and essential tools for $0/month. The Starter plan ($39/month) includes 1,000 credits, unlimited campaigns, and integrations, while the Pro plan ($99/month) adds 5,000 credits, advanced campaign controls, and prioritized support.
Snov.io is a versatile platform offering comprehensive email marketing and lead generation tools, but it may feel excessive for businesses seeking a simple B2B email list. Occasional bugs, email inaccuracies, and a steep learning curve are also notable drawbacks.
Read next: How Snov compares to ListKit Sales Intelligence
Seamless.AI positions itself as a powerful B2B email list provider, leveraging AI to deliver updated contact and company data. Its goal is to help users efficiently build prospect lists, verify information in real time, and integrate seamlessly into workflows.
Based on user reviews from verified platforms like G2, Capterra, and SoftwareAdvice, we’ve distilled these recurring pain points to provide an honest evaluation:
Seamless.AI’s pricing isn’t publicly available and requires contacting their sales team. However, basic plans reportedly start at $147/month annually, with enterprise solutions costing up to $91,900/month for large organizations. They do offer a freemium plan that include 50 credits.
While Seamless.AI offers a wide range of features for building B2B email lists, its data accuracy concerns, steep learning curve, and underwhelming AI according tosome users might make it less appealing for those seeking straightforward tools. Alternatives like ListKit focus on simplicity and reliability, avoiding such pitfalls.
If you're curious, find out why users prefer ListKit over Seamless Ai here.
RocketReach is a versatile B2B email list provider offering an extensive database and AI-driven tools for prospecting, lead generation, and data enrichment. It's designed to help businesses efficiently create targeted email lists, streamline outreach, and enhance engagement with prospects.
Read next: How RocketReach compares to ListKit's B2B Email List Builder
RocketReach offers a Free Plan with 5 lookups per month. Paid plans start at $70/month and goes up to$300/mo based on email lookup and export needs.
RocketReach is a reliable B2B email list provider, but its pricing and data accuracy can be limiting. For cost-effective, high-volume solutions with Triple-Verified data and robust support, alternatives like ListKit offer better value and scalability.
"...The platform is so easy to use, and all the leads are triple-verified, so you don't have to do anything else after downloading them. Plug them into your software and you're good to go. Highly recommend it." - Nick, a small business owner, said in a G2 review. [Link]
Yes, but it’s generally not advisable. Bulk email lists often include outdated or unverified data, lack compliance, and can hurt your sender reputation. Building your own list ensures data accuracy and compliance. Consider using tools like ListKit that offer Triple-Verified leads or pre-saved filters to build a reliable list, saving time and money while improving the success of your email campaigns.
The best B2B contact database is one that offers accurate, reliable, and regularly updated information for effective prospecting. ListKit stands out by providing Triple-Verified leads, advanced targeting filters, Intent Data, and seamless CRM integrations. Its compliance with regulations and detailed analytics simplifies data management and outreach, making it an ideal choice for businesses aiming to streamline their sales and marketing efforts.
The best times to send B2B emails are 9–11 a.m., with additional peaks in the early afternoon and early evening. These times align with work hours, improving open rates. For certain industries, weekends—especially Saturdays—can also yield better results by reaching decision-makers during quieter times.
The cost of a 1,000-email list varies widely, ranging from $100 to $600, depending on segmentation, data quality, and vendor. While buying lists is an option, building your own ensures better targeting and compliance. This approach can often be more affordable in the long term and yields higher-quality leads tailored to your needs. For instance with ListKit, you get 2000 Triple-Verified emails for only $97 — all fresh and compliant so they won't bounce.
Growing a B2B email list involves strategies like creating lead magnets, optimizing your website for sign-ups, and leveraging inbound marketing. For outbound efforts, tools like ListKit offer Triple-Verified leads and robust filtering can help you target ideal prospects efficiently, ensuring your list aligns with your business objectives and outreach strategy.
Contact lists range from $100–$400 CPM for consumer data to $200–$1,000 CPM for business data, depending on quality and segmentation. However, building your own list or using tools with pre-verified, compliant data can often provide more value and better outcomes for targeted outreach. ListKit, as an example, arms you with 2000 Triple-Verified emails on the starter plan at just $97/mo all while avoiding compliance and outdated data issues.
You can access free email databases through trial offers from tools like Kaspr, Hunter, and Snov.io, which provide basic plans with limited leads. However, the data quality may vary. ListKit offers 50 free Triple-Verified leads, ensuring accurate, compliant data for outreach. This makes it a practical option for testing high-quality lists before committing to a larger plan.
500MM B2B database. Triple-verified emails and phone numbers. Credit-based only. Skool community. Founded by 7-figure outreach experts.
Steal the very strategies, tricks, and templates 7 figure business owners are using right now in their outreach to close high ticket deals for your own business.
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