Alex, founder of ZappX, achieved impressive results in cold outreach by combining cold email and cold calling. Using ListKit for email data and ZappX for dialing, Alex managed to send nearly 8,000 cold emails in just three weeks, resulting in a 62% open rate, 8-10 positive replies, and multiple booked demos. By integrating cold calling with email outreach, Alex was able to secure high-value contracts, demonstrating the effectiveness of a multi-touch approach in today's competitive market.

Overview

Quantitative Results:

• Sent just shy of 8,000 emails in the first month.
• Achieved a 62% open rate.
• Received 8 to 10 positive replies.
• Booked several demos and acquired at least one new customer.
• Potential large contract with a customer who has 56 dialers, worth approximately $5,000 per month.

Qualitative Results:

• Streamlined and simplified cold email campaign setup.
• Immediate feedback on offer desirability.
• Increased efficiency in managing and responding to positive replies.

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Before ListKit

Challenges:
Before using ListKit.io, ZappX faced challenges such as:

• Managing and optimizing cold email campaigns independently.
• Keeping up with the latest industry practices for cold email.
• Tedious and time-consuming setup processes for cold email domains.

Goals:
The primary objectives were to:

• Increase the volume and effectiveness of outbound sales efforts.
• Streamline the cold email setup process.
• Leverage the latest industry insights and tools to maximize results.

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After ListKit

Implementation:
We integrated ListKit.io into ZappX's workflow by setting up their cold email campaigns, providing triple-verified emails, and incorporating mobile numbers for follow-up calls.

Features Used:

• Triple-verified email data from ListKit.io.
• Cold email campaign setup and management.
• Integration with ZappX's dialer software for follow-up calls.

Process:

1. ZappX signed up for our cold email setup offer.
2. Our team managed the technical setup, including domain configurations.
3. ZappX used the provided email lists and started their cold email campaigns.
4. Positive replies were followed up with calls using ZappX's dialer software.
5. Continuous monitoring and optimization of email sequences and messaging.

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Parting Words

In summary, ZappX overcame the challenges of managing cold email campaigns and keeping up with industry best practices by leveraging our expertise and tools. This resulted in high open rates, positive replies, booked demos, and new customers.

Future Plans:
Moving forward, ZappX plans to:

• Increase the volume of outbound emails.
• Further integrate our features to enhance their cold outreach strategy.
• Implement automated triggers for immediate follow-up calls.

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