
Jul 23, 2025 · 5 min read
How Danielle Generated 100+ Deals Using Cold Email

Christian Bonnier
TL;DR
Danielle, CEO at Macmore Capital, used ListKit to generate 100+ new clients per campaign through cold email outreach in the class action settlement industry.
Key numbers: 100+ new clients per campaign, 25% more business per campaign, and zero technical issues.
About the Business
Company: Macmore Capital
Location: United States
Industry: Legal Services (Class Action Settlements)
Employees: Not specified
Success Metrics
Success Metrics
100+
New Clients Per Campaign
25%
Business Growth
3
Campaigns Run
Overview
Danielle from Macmore Capital has transformed her client acquisition strategy using ListKit's cold email platform. After testing multiple email platforms over 3-4 months, she chose ListKit for its superior deliverability and ease of use. Within 6-8 months of partnership, Macmore Capital has run three successful campaigns, each bringing in approximately 100 new clients who engage directly through their website without requiring sales calls.
What makes this case particularly impressive is the direct conversion from email to website engagement. Danielle's emails provide website information that allows prospects to immediately take action, creating a frictionless path to conversion that has increased business by 25% per campaign.
Results
By the Numbers
- 100+ new clients engage directly from each email campaign
- 25% business growth per campaign compared to previous methods
- Zero technical issues across all campaigns
What It Meant for the Business
- Shifted from labor-intensive cold calls and voicemail drops to efficient email outreach
- Created a frictionless conversion path where prospects go directly from email to website engagement
- Established a reliable, scalable client acquisition channel that consistently delivers results
Key Highlights from the Interview
Superior Deliverability
"I definitely feel like the deliverability with ListKit was much higher than other platforms that I used... I find that ListKit not only has the best deliverability, but also you guys make it really an easy process."
Danielle
01:31-03:05
Direct Results
"On average our campaigns are seeing about 100 more clients engage us and that is without us even having to set up calls. That's just right from the emails they're going right to our website and engaging us."
Danielle
04:13-04:39
Business Growth
"Because less emails are landing in the spam box, it made it to where we have an average of 25% more business per campaign."
Danielle
03:37-04:13
Technical Reliability
"I found that other platforms that I use, they have a lot of technical problems... I haven't had any of these problems with ListKit. The way that you guys actually have it set up, you guys are doing a wonderful job with that technically speaking."
Danielle
06:35-07:08
Partnership Value
"We've been working with ListKit now I think six to eight months, and we've worked on three different campaigns all together. And every single campaign, it's been a positive experience."
Danielle
07:08-07:39
Before ListKit
Challenges
- Relied heavily on cold calls and voicemail drops
- Tested multiple email platforms with poor deliverability
- Experienced technical issues with other platforms including disconnected emails and missing messages
Goals
- Expand marketing channels beyond phone-based outreach
- Find a reliable cold email platform with good deliverability
- Create a more efficient client acquisition process
After ListKit
Implementation
- Set up multiple campaigns targeting different class action settlements
- Created email sequences that direct prospects to the Macmore website
- Leveraged ListKit's team for technical support and campaign setup
Features Used
- Email sending tool with superior deliverability
- Lead categories for better organization
- Master inbox setup
- Email warming and technical maintenance
Process
- Create separate campaigns for each class action settlement
- Send targeted cold emails with website information
- Prospects engage directly through the website without requiring calls
Results
- Approximately 100 new clients per campaign
- 25% increase in business per campaign
- Consistent results across multiple campaigns
Future Plans
- Continue growing partnership with ListKit
- Run additional campaigns for new class action settlements
- Scale the business using the established email outreach model
Want Results Like Danielle's? Become Our Next Success Story!
If you're looking to generate more leads without the technical headaches of email deliverability, ListKit might be the solution you've been searching for. Like Danielle, you could be seeing 100+ new clients engaging with your business directly from cold emails.
The best part? You don't need to worry about the technical side—our team handles everything from email warming to deliverability optimization, so you can focus on what matters most: growing your business.
Visit start.listkit.com to learn more about our cold email service and how we can help you achieve results like Macmore Capital.