Oct 01, 2025 · 4 min read
How Eddie Booked 6 Calls and Closed 2 Deals with ListKit's Cold Email System
Christian Bonnier
TL;DR
Eddie, Lead Director of Customer Success at Groupbook in Orlando, used ListKit’s done-for-you cold email system to book 6 sales calls and close 2 deals within 6–7 weeks—achieving positive ROI from the very first client.
Key numbers: 15,000 emails (65% of campaign completed), 13+ positive replies, 6 calls booked, 2 deals closed, positive ROI from first deal.
About the Business
Company: Groupbook
Location: Orlando, Florida (mentioned as Eddie's location)
Industry: Hotel and Event Planning Marketplace
Employees: Not specified in transcript
Success Metrics
Success Metrics
15,000 (65% of campaign completed)
Emails Sent
13+
Positive Replies
6
Calls Booked
0.1% (based on 13 replies from 9,750 emails sent)
Reply Rate
Positive ROI from first deal closed
Revenue Generated
Overview
Groupbook is a hotel and event planner marketplace that connects event organizers with hotels, allowing organizers to earn commissions on hotel bookings for their events.
Eddie and his team previously used basic cold email tools with limited domains and struggled with deliverability and campaign management.
After switching to ListKit's done-for-you cold email system, they gained access to 120 domains, professional email setup, and verified leads. Within 6-7 weeks, they generated 13+ positive replies, booked 6 calls, and closed 2 deals—achieving positive ROI from their very first client.
Results
By the Numbers
- 13+ positive replies from 15,000 emails (with only 65% of campaign completed)
- 6 calls booked with qualified prospects
- 2 deals closed within first 6-7 weeks
- Positive ROI achieved from first closed deal
What It Meant for the Business
- Increased deliverability through 120 domains versus their previous 3-4 domains
- Improved follow-up process with strategic responses to "not interested" replies
- Systematic approach to A/B testing different email templates
- Comprehensive support system through multiple channels (Slack, calls, email)
Key Highlights from the Interview
On Timing
"Timing has been the biggest piece so far out of all of this. It was like we had this kind of fall into our lap at the perfect time. I think every successful call we've had so far with what we've earned through ListKit has been those exact words."
Eddie
(06:41-06:53)
On Conversion
"Within those we've already closed two new clients. And it seems like every time we do have a call with someone, the closing does eventually happen."
Eddie
(12:14-12:25)
On ROI
"We had a positive ROI just with the one deal that we closed initially. It was one event that he's handling in Montreal, and just hearing the amount of people that are attending the event that needs hotel stays—we earned it right there."
Eddie
(14:10-14:29)
On Personal Touch
"You can't lose the personal touch. I mean, that's what closes the deal."
Eddie
(15:47-15:50)
On Support
"The thing that I've seen that is so positive with ListKit is if you have any questions, there's never a time where you're going to feel like you aren't going to be answered. There's Slack messaging that you can get involved with every single day and have an agent talk to you consistently."
Eddie
(09:47-10:02)
Before ListKit
Challenges
- Limited to using only 3-4 domains for cold email
- Lacked centralized focus in their marketing approach
- Struggled with email deliverability and campaign management
- Used basic mail parsers and AI without a comprehensive system
Goals
- Find a more centralized and focused approach to cold email
- Implement a fast and reliable email system
- Reach event organizers who could benefit from their hotel booking commission structure
After ListKit
Implementation
- Completed ListKit's step-by-step onboarding process
- Set up 120 domains for improved deliverability
- Created 8-9 different email templates for A/B testing
- Targeted specific keywords and leads in the event planning industry
Features Used
- Multiple domain setup (120 domains vs. previous 3-4)
- A/B testing capabilities for email templates
- Comprehensive support system (Slack, calls, email)
- Lead targeting and keyword filtering
Process
- Initial sales call to understand the ListKit product
- Onboarding call to set up domains and identify target leads
- Engineering call to set up email templates and A/B testing
- Follow-up success call to review metrics and optimize campaigns
Results
- 60-70% of positive responses led to further email exchanges
- 2 deals closed from the 6 booked calls
- Positive ROI achieved from the first closed deal
- Improved follow-up process with strategic responses to "not interested" replies
Future Plans
- Continue optimizing email templates based on response data
- Scale up email volume as they refine their winning strategy
- Maintain the personal touch in sales conversations that leads to closed deals
- Leverage ListKit's support systems to further improve campaign performance
Want Results Like Eddie's? Become Our Next Success Story!
If you're looking to generate qualified leads and book calls with potential clients through cold email, ListKit's done-for-you system might be exactly what you need. Like Eddie, you could be seeing positive ROI within weeks instead of months.
The key is combining ListKit's technical expertise in email deliverability with your sales skills to convert interested prospects into paying clients.
With comprehensive support at every step and a system designed for scalability, you can focus on what matters most—closing deals and growing your business.
