TL;DR

Eric, owner of a truck washing company in the Baltimore-Maryland-Delaware area, used ListKit to generate $65,000 in annual recurring revenue by sending just 15,000 cold emails.

Key numbers: 15,000 emails sent, 20 positive replies, $65,000 annual contracts closed.

About the Business

Company: Truck washing company (name not specified)

Location: Baltimore, Maryland, Delaware area

Industry: Commercial vehicle cleaning services

Employees: Not specified

Success Metrics

Overview

Eric runs a truck washing company serving the Baltimore, Maryland, and Delaware region. His business provides on-site cleaning services for trucks, trailers, and heavy equipment. Before using ListKit, Eric had limited success with cold email marketing through another platform.

After partnering with ListKit for their done-for-you cold email setup, Eric sent approximately 15,000 emails in his first campaign. The campaign was straightforward—simply introducing his company and services without a specific offer. Despite the simplicity, the campaign generated 20 positive replies, which Eric and his team converted into approximately $65,000 in annual recurring contracts.

What makes this success particularly impressive is that Eric achieved these results in a highly localized, niche market, and with a very basic initial campaign that didn't even include a specific offer. He's now planning a second campaign with a more targeted offer, expecting even better results.

Results

By the Numbers

• 15,000 cold emails sent in the initial campaign
• 20 positive replies received (0.1% reply rate)
• $65,000 in annual recurring revenue generated
• ROI achieved with just a simple introduction email (no specific offer)

What It Meant for the Business

• Established a reliable, scalable customer acquisition channel
• Created predictable recurring revenue stream
• Validated cold email as an effective marketing strategy for a local, niche service business
• Provided foundation for future campaigns with more targeted offers

Key Highlights from the Interview

Before ListKit

Challenges

• Previously used "Real High Level" platform for cold email with poor results
• Struggled with emails going to spam or bouncing
• Lacked technical expertise to set up effective cold email infrastructure
• Had difficulty getting responses from potential clients

Goals

• Generate new business leads for truck washing services
• Establish a reliable customer acquisition channel
• Create recurring revenue contracts
• Expand service area across Baltimore, Maryland, and Delaware

After ListKit

Implementation

• Worked with ListKit team to set up the entire cold email infrastructure
• Used ListKit's triple-verified leads for better deliverability
• Implemented a simple introduction email sequence
• Made minimal edits to the campaign created by ListKit team

Features Used

• Done-for-you cold email setup service
• Triple-verified leads database
• Automated email sequence sending
• Domain and email account setup

Process

1. ListKit team built the campaign infrastructure and email sequence
2. Eric made minor tweaks to the messaging
3. Campaign was launched to 15,000 verified leads
4. Eric's team followed up with positive replies to convert them to customers

Results

• 20 positive replies from the initial campaign
• $65,000 in annual recurring revenue contracts closed
• Better email deliverability compared to previous platform
• Foundation established for future campaigns with specific offers

Future Plans

• Launch a second campaign with a more targeted offer
• Continue refining the lead list for better targeting
• Maintain consistent follow-up with prospects who showed interest
• Test different messaging and offers to improve conversion rates

Want Results Like Eric's? Become Our Next Success Story!

If you're running a local service business and struggling to find new customers, Eric's story shows that cold email can work remarkably well—even for niche, location-specific services. The key was having the right infrastructure and verified leads that ListKit provided.

You don't need to be a marketing expert or have technical email knowledge. Eric simply brought his business knowledge while ListKit handled all the complex setup. Whether you're washing trucks like Eric or offering any other B2B service, our done-for-you cold email setup can help you reach the right prospects without the headache of figuring out the technical details.

Ready to generate your own success story? Let's get your cold email campaign up and running so you can focus on what you do best—closing deals and serving customers.