How Nick Uses Cold Email To Generate 40-70 Leads Per Month On Autopilot

Nick, President of Terrazzo Granite USA, leveraged ListKit's cold email setup to secure 27 high-intent leads across two campaigns. With 13 positive replies from 3,129 emails and 14 replies from 10,783 emails, Nick built a scalable, low-resource lead generation system that aligns with his long sales cycle.

minute(s) read

Written by

Christian Bonnier

Published:

December 4, 2024

Success metrics

13,912

emails sent

high-intent leads engaged from those two campaigns alone

average reply rate from ListKit's Triple-Verified leads

Overview

Nick’s company, Terrazzo Granite USA, distributes and installs a patented resin-based decorative plaster known for its durability and elasticity. They cater to a diverse client base, including interior designers, developers, architects, and pool contractors. Seeking to scale their outreach efficiently, Nick turned to ListKit for cold email solutions.

By combining targeted campaigns with personalized follow-ups, Nick maximized ROI while spending minimal resources. Cold email allowed his team to generate high-quality leads and establish long-term partnerships in a competitive market.

Here’s how ListKit helped drive success:

Results

By the Numbers

27 high-intent leads generated across two campaigns
5% average reply rate, with variations based on targeted lists
High-quality engagement with targeted client segments

What It Meant for the Business

Expanded market reach: Cold email allowed Nick to introduce his product to thousands of prospects monthly with minimal effort.

Strategic follow-ups: Unresponsive leads were followed up via phone calls, increasing engagement.

Scalable system: By recycling successful campaigns, Nick created a repeatable lead-generation system that saves time and resources.

Aligned with long sales cycles: Leads nurtured over time resulted in more meaningful relationships and recurring opportunities.

Key Takeaways from the Interview

We paraphrased clips from the interview to bring you the main takeaways with Nick's success using ListKit.

“

On ROI and Follow-Ups

Cold email lets us approach tens of thousands of prospects each month with minimal resources and generate high ROI consistently... and for the prospects that don't respond, we pick up the phone and call them using ListKit's Triple-Verified phone numbers.

Nick

03:00–03:49

“

On the Strategy

We focus on creating short, targeted emails tailored to each client segment, like interior designers or applicators.

Nick

03:51–04:52

“

On List Building

More is not better. A high-quality list is what drives high response rates and long-term ROI.

Nick

09:49–10:22

“

On ListKit’s Support

ListKit handles the setup. It’s a low-maintenance system that keeps generating leads with minimal effort.

Nick

10:22–10:55

Before ListKit

Challenges

Difficulty reaching a broad audience while maintaining personalization
Limited internal resources to manage cold email campaigns
Needed a scalable solution for their long sales cycle

Goals

Introduce their product to a wider audience
Establish long-term partnerships with showrooms and distributors
Build an automated lead generation system

After ListKit

Nick leveraged ListKit’s cold email setup to send targeted emails to interior designers, developers, and contractors. ListKit provided a concierge-style list-building service, ensuring highly relevant contacts. Campaigns were customized for each segment, emphasizing the product’s unique selling points.

Features Used

Triple-Verified leads with detailed targeting

Concierge list-building support

Campaign copy tailored to solve specific pain points, as advised by ListKit's 7-figure coaching team.

Multi-domain strategy to avoid domain burnout, as advised by ListKit's 7-figure coaching team.

Process: Nick’s team approved campaign drafts and followed up with unresponsive leads via phone. Leads were nurtured over time, aligning with the company’s long sales cycle.