Jul 23, 2025 · 4 min read

How Kyle Closed 10 Deals From Cold Email In Less Than 3 Weeks Using ListKit

Christian Bonnier

TL;DR

Kyle Behrens, founder at Ruby Hill Outbound, used ListKit to generate 40 interested replies and close 10 deals in just 3 weeks with a single cold email campaign.

Key numbers: 20,000 verified contacts, 40 interested replies in 3 weeks, 10 deals closed with 5-6 more projected.

About the Business

Company: Ruby Hill Outbound

Location: Not specified

Industry: Cold Email Marketing Agency

Employees: 1 (Kyle runs it solo)

Success Metrics

20,000

Emails Sent

Positive Replies

Deals Closed

$3-$4K

MRR added per 10,000 contacted leads

Overview

Kyle Behrens runs Ruby Hill Outbound, a cold email agency specializing in outreach for SaaS companies, with a current focus on review and reputation management software. After years of struggling with lead quality and campaign performance, Kyle launched his first ListKit-exclusive campaign on May 5th and saw immediate results.

Within just three weeks, Kyle generated 40 interested replies and closed 10 deals, with projections to reach 15-16 deals by month's end. His unique approach combines high-quality verified leads from ListKit with personalized Loom videos for each interested prospect—a strategy that has transformed his business and, in his words, "changed my financial life."

Results

By the Numbers

40 interested replies in just 3 weeks from a single campaign
10 deals already closed with 5-6 more projected by month's end
Each 10,000 contacts consistently generates $3,000-$4,000 in monthly recurring revenue
70% of prospects watch 100% of Kyle's personalized Loom videos
24-36 month average client lifetime value

What It Meant for the Business

Transformed Kyle's financial situation: "It's changed my financial life"
Created a predictable revenue model where every 10,000 contacts equals approximately $3,000-$4,000 in MRR
Enabled Kyle to support his family (three kids, wife, two dogs, and mortgage)
Established a repeatable process that delivers consistent results after previous struggles

Key Highlights from the Interview

Quality Over Quantity

"We've built big lists in the past, right? Hundreds of thousands of contacts in the industry that we target. And I was really surprised to see that we could run a campaign of 20,000 contacts coming from ListKit... It's not just 20,000 contacts, it's 20,000 verified contacts."

Kyle

01:22-04:54

Predictable Revenue

"Every time that we run a campaign with 10,000 contacts, that generally represents three to $4,000 in monthly recurring revenue that comes in... lifetime value for most of our clients is 24 to 36 months. So that's pretty solid ROI for the leads that we get."

Kyle

03:47-04:22

Personalization Strategy

"Our strategy is always to do the really simple call to action, asking people if we can send over a quick video that's specifically tailored to them. We use Loom to do that... I shoot a 10 to 12 minute video for everybody that we contact. It's a lot of work, but we've got excellent reply rates with that."

Kyle

07:46-08:18

Community Value

"The experts that are there in the ListKit community, the ListKit leads, and the infrastructure that y'all have helped me learn how to set up has changed my financial life. I've got three kids, I got a wife, I got two dogs, I got a mortgage to pay, lot to take care of."

Kyle

12:22-12:54

Persistence Pays

"I post wins in the Slack community, but that's not how it always was. Those first six months were rough. What are we doing wrong? We had a whole other offer that we were doing cold email on, it just flopped. And then we pivoted, we restructured the offer. I was talking to experts like the guys that are in the ListKit team. We figured it out, and it just took that time."

Kyle

13:25-13:25

Before ListKit

Challenges

Struggled with lead quality and verification from other platforms
Wasted time on manual lead enrichment and verification
First six months of cold email were "rough" with poor results
Initial offer wasn't resonating with the market

Goals

Find a reliable source of verified leads
Create a predictable revenue model
Establish a repeatable cold email process
Support family with a sustainable business

After ListKit

Implementation

Started first ListKit-exclusive campaign on May 5th
Implemented a 20,000 contact campaign targeting specific industry
Combined ListKit leads with personalized Loom video strategy
Leveraged ListKit community for ongoing optimization

Features Used

Lead search with industry-specific parameters
Automatic duplicate prevention from order history
Verified contact data
ListKit Slack community for strategy refinement

Process

Use ListKit to generate industry-specific verified leads
Send initial cold email with simple call-to-action
Create personalized 10-12 minute Loom videos for interested prospects
Book sales calls with warm prospects who've watched the videos
Close deals (sometimes without even needing the sales call)

Results

20% better response rates compared to previous lead sources
5% of prospects close deals before the sales call even happens
70% of prospects watch 100% of the personalized Loom videos
Consistent $3-4K MRR generated per 10,000 contacts

Future Plans

Launch new campaign in June with additional ListKit leads
Continue refining Loom video strategy based on community feedback
Scale predictable revenue model with consistent campaigns
Maintain focus on high-quality personalization despite growth

Want Results Like Kyle's? Become Our Next Success Story!

If Kyle's story resonates with you—especially his journey from struggling for six months to building a predictable revenue engine—you're not alone. Many of our users faced similar challenges before finding success with ListKit.

The difference? Quality data combined with the right strategy. Kyle didn't just get access to verified leads; he also tapped into our community for guidance, implemented a personalized approach, and stayed persistent through the learning curve.

Whether you're a solo entrepreneur like Kyle or running a larger operation, the foundation remains the same: start with verified data, apply proven strategies, and refine your approach based on results. Our free Slack community and training resources are waiting to help you build your own success story.

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