Jul 23, 2025 · 4 min read
How Kyle Closed 10 Deals From Cold Email In Less Than 3 Weeks Using ListKit
Christian Bonnier
TL;DR
Kyle Behrens, founder at Ruby Hill Outbound, used ListKit to generate 40 interested replies and close 10 deals in just 3 weeks with a single cold email campaign.
Key numbers: 20,000 verified contacts, 40 interested replies in 3 weeks, 10 deals closed with 5-6 more projected.
About the Business
Company: Ruby Hill Outbound
Location: Not specified
Industry: Cold Email Marketing Agency
Employees: 1 (Kyle runs it solo)
Success Metrics
Success Metrics
20,000
Emails Sent
40
Positive Replies
10
Deals Closed
$3-$4K
MRR added per 10,000 contacted leads
Overview
Kyle Behrens runs Ruby Hill Outbound, a cold email agency specializing in outreach for SaaS companies, with a current focus on review and reputation management software. After years of struggling with lead quality and campaign performance, Kyle launched his first ListKit-exclusive campaign on May 5th and saw immediate results.
Within just three weeks, Kyle generated 40 interested replies and closed 10 deals, with projections to reach 15-16 deals by month's end. His unique approach combines high-quality verified leads from ListKit with personalized Loom videos for each interested prospect—a strategy that has transformed his business and, in his words, "changed my financial life."
Results
By the Numbers
- 40 interested replies in just 3 weeks from a single campaign
- 10 deals already closed with 5-6 more projected by month's end
- Each 10,000 contacts consistently generates $3,000-$4,000 in monthly recurring revenue
- 70% of prospects watch 100% of Kyle's personalized Loom videos
- 24-36 month average client lifetime value
What It Meant for the Business
- Transformed Kyle's financial situation: "It's changed my financial life"
- Created a predictable revenue model where every 10,000 contacts equals approximately $3,000-$4,000 in MRR
- Enabled Kyle to support his family (three kids, wife, two dogs, and mortgage)
- Established a repeatable process that delivers consistent results after previous struggles
Key Highlights from the Interview
Quality Over Quantity
"We've built big lists in the past, right? Hundreds of thousands of contacts in the industry that we target. And I was really surprised to see that we could run a campaign of 20,000 contacts coming from ListKit... It's not just 20,000 contacts, it's 20,000 verified contacts."
Kyle
01:22-04:54
Predictable Revenue
"Every time that we run a campaign with 10,000 contacts, that generally represents three to $4,000 in monthly recurring revenue that comes in... lifetime value for most of our clients is 24 to 36 months. So that's pretty solid ROI for the leads that we get."
Kyle
03:47-04:22
Personalization Strategy
"Our strategy is always to do the really simple call to action, asking people if we can send over a quick video that's specifically tailored to them. We use Loom to do that... I shoot a 10 to 12 minute video for everybody that we contact. It's a lot of work, but we've got excellent reply rates with that."
Kyle
07:46-08:18
Community Value
"The experts that are there in the ListKit community, the ListKit leads, and the infrastructure that y'all have helped me learn how to set up has changed my financial life. I've got three kids, I got a wife, I got two dogs, I got a mortgage to pay, lot to take care of."
Kyle
12:22-12:54
Persistence Pays
"I post wins in the Slack community, but that's not how it always was. Those first six months were rough. What are we doing wrong? We had a whole other offer that we were doing cold email on, it just flopped. And then we pivoted, we restructured the offer. I was talking to experts like the guys that are in the ListKit team. We figured it out, and it just took that time."
Kyle
13:25-13:25
Before ListKit
Challenges
- Struggled with lead quality and verification from other platforms
- Wasted time on manual lead enrichment and verification
- First six months of cold email were "rough" with poor results
- Initial offer wasn't resonating with the market
Goals
- Find a reliable source of verified leads
- Create a predictable revenue model
- Establish a repeatable cold email process
- Support family with a sustainable business
After ListKit
Implementation
- Started first ListKit-exclusive campaign on May 5th
- Implemented a 20,000 contact campaign targeting specific industry
- Combined ListKit leads with personalized Loom video strategy
- Leveraged ListKit community for ongoing optimization
Features Used
- Lead search with industry-specific parameters
- Automatic duplicate prevention from order history
- Verified contact data
- ListKit Slack community for strategy refinement
Process
- Use ListKit to generate industry-specific verified leads
- Send initial cold email with simple call-to-action
- Create personalized 10-12 minute Loom videos for interested prospects
- Book sales calls with warm prospects who've watched the videos
- Close deals (sometimes without even needing the sales call)
Results
- 20% better response rates compared to previous lead sources
- 5% of prospects close deals before the sales call even happens
- 70% of prospects watch 100% of the personalized Loom videos
- Consistent $3-4K MRR generated per 10,000 contacts
Future Plans
- Launch new campaign in June with additional ListKit leads
- Continue refining Loom video strategy based on community feedback
- Scale predictable revenue model with consistent campaigns
- Maintain focus on high-quality personalization despite growth
Want Results Like Kyle's? Become Our Next Success Story!
If Kyle's story resonates with you—especially his journey from struggling for six months to building a predictable revenue engine—you're not alone. Many of our users faced similar challenges before finding success with ListKit.
The difference? Quality data combined with the right strategy. Kyle didn't just get access to verified leads; he also tapped into our community for guidance, implemented a personalized approach, and stayed persistent through the learning curve.
Whether you're a solo entrepreneur like Kyle or running a larger operation, the foundation remains the same: start with verified data, apply proven strategies, and refine your approach based on results. Our free Slack community and training resources are waiting to help you build your own success story.
