TL;DR

Nigel Aries, Managing Member at Aries Advisors, used ListKit to generate leads for his telecommunications consulting firm, achieving a 4.5% overall reply rate with an impressive 20% positive response rate.

Key numbers: 20% positive reply rate, 4.5% overall reply rate, $1 million average revenue potential for clients.

About the Business

Company: Aries Advisors

Location: United States

Industry: Telecommunications Consulting

Employees: 1 (Solo Proprietor)

Success Metrics

Overview

Nigel Aries runs Aries Advisors, a specialized telecommunications consulting firm that represents property owners across the United States who are looking to lease their land for cell towers. His unique service ensures property owners get fair deals when negotiating with carriers like Verizon, AT&T, and T-Mobile, or tower companies like American Tower and Vertical Bridge.

Before ListKit, Nigel relied primarily on word-of-mouth referrals, which limited his growth potential. Recognizing the vast untapped market of property owners who could benefit from his expertise, he needed a systematic approach to reach them. As someone with a sales background rather than marketing expertise, he sought a partner who could handle the technical aspects of lead generation while he focused on what he does best—educating property owners and negotiating deals.

ListKit provided the perfect solution, offering a fully managed cold email system that delivers qualified leads directly to his inbox. The system's ability to filter responses by interest level has been a game-changer for Nigel, allowing him to focus exclusively on promising opportunities.

Results

By the Numbers

• 20% positive reply rate (compared to industry average of 1-2%)
• 4.5% overall reply rate (more than double the typical KPI)
• $1 million average revenue potential for clients over the term of a cell tower lease

What It Meant for the Business

• Consistent lead flow without active marketing effort
• Ability to focus on sales conversations rather than lead generation
• Growth to the point where scaling operations is now the primary challenge
• Expanded reach beyond word-of-mouth referrals to tap into the broader market

Key Highlights from the Interview

Before ListKit

Challenges

• Relied primarily on word-of-mouth referrals, limiting growth potential
• No systematic approach to reaching potential clients
• As a solo proprietor, had limited time for marketing activities
• Needed a way to reach property owners who might not know they need his services

Goals

• Expand reach beyond existing network
• Implement a lead generation system that wouldn't require constant attention
• Connect with property owners before they enter unfavorable deals
• Scale business efficiently as a solo operator

After ListKit

Implementation

• Set up multiple email accounts to optimize deliverability
• Implemented a systematic email campaign targeting specific property owner segments
• Created a workflow to efficiently manage responses
• Established follow-up processes for interested prospects

Features Used

• Automated email sequences
• Interest-based response filtering
• Email warming protocols
• High-volume outreach capabilities

Process

1. ListKit sends targeted emails to property owners in Nigel's target market
2. System automatically filters responses by interest level
3. Nigel focuses only on interested replies, saving significant time
4. He responds with personalized follow-ups and offers a 20-minute consultation call
5. Converts calls into client relationships

Results

• 20% positive reply rate, far exceeding industry standards
• Consistent flow of qualified leads without active marketing effort
• More time to focus on client relationships and deal negotiation
• Business growth to the point where scaling operations is now the primary challenge

Future Plans

• Potentially incorporate phone outreach to complement email campaigns
• Consider scaling operations to handle increased lead volume
• Maintain focus on responsiveness as a key differentiator
• Possibly revisit intent data for more targeted campaigns in the future

Want Results Like Nigel's? Become Our Next Success Story!

If you're running a specialized service business with a clear value proposition but struggling to reach your full market potential, Nigel's story shows how the right outreach system can transform your lead generation. Like Nigel, you might be excellent at what you do but lack the time or technical expertise to build a marketing machine.

ListKit handles the complex parts of cold email—domain setup, inbox warming, deliverability, and automation—so you can focus on what you do best: closing deals and serving clients. Whether you're a solo operator or have a small team, our system scales with your capacity and goals.

Ready to see what a 4.5% reply rate could mean for your business? Let's talk about how ListKit can become your behind-the-scenes marketing partner.