The global B2B marketing software market is expected to reach $10 billion by 2032. For B2B companies, leveraging the right marketing tools is no longer optional—it’s a strategic necessity. From lead generation and customer relationship management (CRM) to marketing automation and analytics, the right B2B marketing tools can streamline your marketing efforts, engage target audiences, and drive more qualified leads.

In this blog, we’ll explore some of the top B2B marketing tools that can elevate your marketing strategy and boost your return on investment.

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1. ListKit Sales Intelligence - The #1 Lead Generation Platform

G2 Rating: 4.9/5 (300+ reviews)

Watch a 1-minute demo from our co-founder Christian here:

While we might sound a little biased, ListKit is engineered by 7-figure cold outreach experts to drive exceptional results in B2B lead generation. Launched in 2024, ListKit has quickly become the go-to solution for outbound campaigns. Featuring Triple-Verified leads, a 626M+ contact database, advanced filters, and credit-based pricing, ListKit helps sales teams and agencies access reliable, cost-effective data.

Some of our success stories:

• Daavi grew his coaching business to $46k/month using ListKit’s Triple-Verified emails.
• JP & Pacs secured a $10k Klaviyo email marketing contract with ListKit’s lead data.
• Alex Heiden books 200 demo calls per month, leveraging ListKit’s verified contacts for cold outreach.

And, to top it off, we reached $1.5M ARR in just 90 days using ListKit. With a 4.9-star rating from 300+ users, it’s easy to see why ListKit is the top choice for B2B lead generation.

Why teams ❤️ ListKit

Triple-Verified Contact Lists: Every email and phone number is triple-checked before they're ready for export from our 626M+ contact database. ListKit ensures sales teams work with accurate, reliable data. Say goodbye to bad emails and wasted outreach.

Cost-Effective and Scalable: Designed with aggressive growth in mind, ListKit’s flexible, credit-based pricing offers exceptional value, letting you scale campaigns efficiently without breaking the budget. Our users have added $10,000s to their bottom line at a fraction of the cost versus our competitors.

World-Class Support & Coaching: From onboarding calls to personalized list-building sessions and weekly coaching calls, ListKit’s hands-on support ensures you get the most out of the platform. Need help? A real person is just a Zoom call or Slack message away.

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Key features

• Triple-Verified leads: Unlike competitors, ListKit’s 626M+ contact database ensures accurate data with a Triple-Verification process, so you only pay for confirmed, deliverable emails and phone numbers.

• Expert support: While others offer standard customer service, ListKit provides weekly coaching calls and access to a community of 7-figure entrepreneurs for strategy sharing.
• Simple interface: Build targeted lists effortlessly with intuitive filters, ensuring you don’t waste time on a steep learning curve.
• Intent data tracking: Identify active buyers based on their search behavior and engagement, targeting them by interest level—high, medium, or low intent.
• Comprehensive market overview: Gain instant insights into your Total Addressable Market (TAM) or niche with detailed visualizations, including pie charts, bar graphs, and world maps. View key industry segments, job titles, geographic reach, and deeper data on company size, revenue, buyer intent, and audience demographics such as age, gender, and income.

Pricing

Provides a 7-day free trial with 50 leads included. Starting at $97, the pricing includes 2,000 Triple-Verified email credits and 100 phone number credits, ensuring reliable and accurate outreach for your campaigns.

2. HubSpot CRM - Customer Relationship Management (CRM) System

HubSpot CRM is a leading customer relationship management tool designed to help businesses streamline their sales process, manage customer interactions, and optimize marketing efforts. As a powerful B2B marketing tool, HubSpot CRM offers a user-friendly interface that integrates seamlessly with various digital marketing tools, enabling marketing teams to nurture leads and drive sales growth.

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Key features

• Email tracking and templates: Track email opens, clicks, and replies in real-time, and use customizable templates to streamline your email marketing efforts, saving time on repetitive tasks.
• Sales pipeline management: Visualize your entire sales process with a customizable pipeline, allowing sales teams to track deals at each stage and focus on more qualified leads.
• Lead scoring and automation: Automatically score leads based on their engagement and behaviors, and set up marketing automation workflows that nurture leads.

HubSpot pricing

HubSpot offers a range of pricing plans starting from a free version with core CRM tools. Paid plans include Marketing Hub Starter at $15/month, Marketing Hub Professional at $800/month for 3 seats, and Marketing Hub Enterprise at $3,600/month for 5 seats, catering to businesses of various sizes and needs.

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3. Marketo - A Marketing Automation Platform

Marketo is a leading marketing automation platform designed to help businesses streamline their marketing efforts and manage complex campaigns. As a powerful B2B marketing tool, Marketo enables companies to drive lead generation, optimize their marketing strategy, and deliver personalized experiences that improve user engagement and conversion rates.

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Key features

• Advanced lead management: Marketo’s lead generation tools allow businesses to capture, nurture, and score leads, ensuring that your sales team focuses on the most qualified leads.
• Multi-channel campaign management: Manage marketing campaigns across email, social media channels, landing pages, and paid ads, integrating your marketing efforts to create a cohesive brand experience.
• Behavior tracking: Gain valuable insights into customer behaviors with advanced tracking that monitor user interactions across your website, emails, and social media posts, providing actionable data to refine your marketing strategy.

Marketo pricing

Marketo’s pricing isn’t transparent on their official site; however, according to various sources on the internet, pricing typically ranges from $900 – $1,400 per month, depending on factors such as the size of your contact database, the number of users, and the specific features required.

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4. WordPress - Content Management Systems (CMS)

WordPress is one of the most popular content management systems (CMS) used worldwide, offering a flexible and powerful platform for creating websites, blogs, and landing pages. It allows businesses to manage their digital presence with ease. The platform's extensive library of plugins and themes supports everything from search engine optimization (SEO) to social media integration.

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Key features

• Extensive plugin ecosystem: With thousands of plugins available, WordPress can be customized to suit any marketing needs, from SEO enhancements and analytics tools to email marketing integration and lead generation forms.
• SEO optimization tools: WordPress provides built-in SEO features and additional plugins like Yoast SEO to help businesses optimize their content, conduct keyword research, and improve visibility on search engines.
• Integration with other marketing tools: Seamlessly connect WordPress with Google Analytics, email marketing tools, social media management platforms, and CRM systems to enhance your overall marketing performance.

WordPress pricing

WordPress offers several pricing plans to suit various needs, starting at $9/month for the Personal Plan. The Premium Plan is priced at $18/month, the Business Plan at $40/month, and the Commerce Plan at $70/month. For larger businesses, the Enterprise Plan begins at $25,000 per year.

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5. Google Analytics - Analytics and Reporting Tool

Google Analytics is one of the most widely used analytics tools, providing businesses with valuable insights into their website visitors, user interactions, and overall marketing performance. It helps companies track key metrics, optimize their marketing strategy, and make data-driven decisions to improve user engagement and drive more qualified leads.

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Key features

• Audience segmentation: Segment your target audience based on demographics, behavior, and acquisition channels to tailor your marketing strategy.
• Traffic source analysis: Identify where your website traffic is coming from—whether it's organic traffic, paid ads, social media, or email marketing campaigns—helping you allocate your marketing budget more effectively.
• Conversion tracking: Track key metrics like goal completions, transactions, and lead generation to measure the effectiveness of your marketing campaigns and optimize your sales process.

Google Analytics pricing

Google Analytics (GA) is available in both free and paid versions, with the premium version known as Google Analytics 360 (GA360). However, for more advanced features and in-depth analytics, businesses can opt for Google Analytics 360, which, according to various sources, is priced around $50,000 annually.

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6. Hootsuite - Social Media Management Tool

Hootsuite is one of the most popular social media management tools, helping businesses streamline their social media presence, schedule posts, and engage with their audience across multiple platforms. It provides valuable insights into social media performance, making it easier to manage social media accounts and improve overall marketing strategy.

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Key features

• Social media scheduling: Easily schedule social media posts across various platforms, including Facebook, Twitter, LinkedIn, and Instagram, ensuring consistent content delivery to your target audience.
• Social listening and monitoring: Monitor brand mentions, keywords, and competitor activity to gain valuable insights into market trends and audience sentiment, helping you fine-tune your marketing efforts.
• Analytics and reporting: Access detailed analytics on social media performance, including user engagement, follower growth, and key metrics that inform data-driven marketing decisions.

Hootsuite pricing

Hootsuite offers a 30-day free trial and various pricing plans. The Professional Plan is $99/month for solo users managing up to 10 accounts. The Team Plan costs $249/month for 3 users and 20 accounts, while the Enterprise Plan offers custom pricing starting at 5 users and 50 accounts, catering to larger organizations.

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7. SEMrush - Search Engine Optimization (SEO) Tool

SEMrush is a leading SEO tool that provides a comprehensive suite of features designed to help businesses improve their search engine rankings, conduct keyword research, and optimize their digital marketing strategies. Widely used by marketing professionals, SEMrush offers valuable insights into competitors’ strategies, organic traffic, and content marketing performance.

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Key features

• Keyword research: Discover high-value keywords relevant to your target audience, analyze search volumes, and identify keyword gaps to optimize your content and PPC campaigns effectively.
• Site audit: Perform in-depth site audits to identify technical SEO issues, such as broken links, duplicate content, and slow-loading pages, to improve overall website performance.
• Backlink analysis: Monitor and analyze your backlink profile to enhance domain authority, track new and lost backlinks, and identify toxic links that may harm your site’s SEO.

SEMrush pricing

SEMrush offers three pricing plans: the Pro Plan at $139.95/month for small teams and individuals, the Guru Plan at $249.95/month for agencies and mid-sized businesses, and the Business Plan at $499.95/month for large agencies and enterprises with extensive SEO needs.

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8. Asana - Collaboration and Project Management Tool

Asana is a leading collaboration and project management tool designed to help teams organize, track, and manage their work efficiently. Widely used by marketing teams and businesses of all sizes, Asana offers a flexible platform that enhances productivity, streamlines workflows, and improves team collaboration.

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Key features

• Task management: Easily create, assign, and prioritize tasks within projects, allowing marketing teams to keep track of their responsibilities and deadlines while staying organized.
• Project timelines and Gantt charts: Visualize project progress with timelines and Gantt charts, helping teams monitor deadlines, dependencies, and critical paths to ensure the timely completion of marketing efforts.
• Team collaboration and communication: Facilitate seamless communication with built-in comments, file sharing, and notifications, keeping all team members aligned and informed throughout the sales process.

Asana pricing

Asana offers flexible pricing plans: the free Personal Plan, the Starter Plan at $13.49/month, and the Advanced Plan at $30.49/month. These plans cater to individuals, small teams, and larger enterprises with varying project management needs.

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9. Demandbase - Account-Based Marketing Tool

Demandbase is a leading Account-Based Marketing (ABM) tool designed to help businesses target high-value accounts with personalized marketing strategies. This powerful B2B marketing tool provides comprehensive insights into your target audience, enabling marketing teams to deliver tailored campaigns that align closely with the needs of potential customers.

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Key features

• Account identification and segmentation: Identify and segment high-value accounts based on firmographics, intent data, and buying signals, allowing you to create highly targeted marketing campaigns.
• Personalized content and ads: Deliver personalized content and targeted ads to specific accounts across various marketing channels, enhancing user engagement and driving more qualified leads.
• Account scoring and predictive analytics: Use AI-driven predictive analytics and account scoring to identify the accounts most likely to convert, enabling marketing teams to prioritize their sales efforts effectively.

Demandbase pricing

Demandbase offers tiered pricing based on company size. For a company with 200 employees, annual costs range from $18,100 to $31,700. Larger companies with 1,000+ employees can expect pricing from $42,800 to $108,600 annually, with the Demandbase Engagio ABM Platform priced accordingly.

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10. GoToWebinar – Webinar and Virtual Event Platform

GoToWebinar is a powerful webinar and virtual event platform designed to help businesses connect with their target audience through live or recorded events. As one of the most reliable B2B marketing tools, GoToWebinar enables marketing teams to create engaging content that drives lead generation and nurtures potential customers through the sales funnel.

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Key features

• Easy webinar setup and customization: GoToWebinar provides a user-friendly interface that allows marketing teams to easily set up and customize webinars, from branding to registration forms.
• Engagement tools: Utilize interactive tools like polls, surveys, and Q&A sessions to increase user engagement during webinars.
• Analytics and reporting: Access detailed analytics and reports on key metrics such as attendee participation, engagement levels, and conversion rates, helping you optimize your marketing efforts and generate more qualified leads.

GoToWebinar pricing

GoToWebinar offers four pricing plans to cater to different webinar needs. The Lite plan starts at $49/month for 250 participants, while the Standard plan costs $99/month for up to 500 participants. The Pro plan, ideal for larger events, is priced at $199/month for 1,000 participants. The Enterprise plan supports up to 3,000 participants for $399/month.

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11. Segment - Customer Data Platforms (CDP)

Segment is a leading Customer Data Platform (CDP) that helps businesses collect, unify, and activate customer data across various marketing channels. The platform enables companies to gain valuable insights into their target audience, optimize their marketing strategy, and deliver personalized experiences that improve user engagement.

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Key features

• Data collection and integration: Segment allows businesses to gather customer data from multiple sources, such as websites, mobile devices, CRM systems, and email marketing tools, providing a unified view of customer interactions.
• Real-time data processing: Process and analyze customer data in real-time, enabling marketing teams to make quick, data-driven decisions that enhance marketing performance.
• Audience segmentation: Easily segment your target audience based on behavior, demographics, and engagement history, allowing for more precise targeting and personalized marketing campaigns that resonate with potential customers.

Segment pricing

Segment offers a free tier. Its Team Tier starts at $120 per month, while Business, Profiles, Audiences, and Journeys Tiers offer custom pricing. Segment does not disclose detailed pricing on its website, but sources like Vendr estimate costs ranging from $27,300 to $46,100 annually for companies with 200 employees, and up to $114,400 per year for larger organizations.

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12. SurveyMonkey - Survey and Feedback Tool

SurveyMonkey is a leading survey and feedback tool that allows businesses to gather valuable insights from their target audience. It helps companies conduct market research, collect customer feedback, and enhance their marketing strategy by providing actionable data.

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Key features

• Customizable survey templates: SurveyMonkey offers a wide variety of pre-built survey templates that can be tailored to suit your specific marketing needs.
• Advanced analytics and reporting: Access valuable data through detailed analytics and reporting features, helping businesses track key metrics such as response rates and user engagement.
• Audience targeting: Easily target specific segments of your audience based on demographics, behavior, and past interactions, allowing businesses to gather feedback from potential customers.

SurveyMonkey pricing

SurveyMonkey offers pricing plans to fit businesses of all sizes, starting with the Team Advantage plan at $25 per user/month for small teams. The Team Premier plan is priced at $75 per user/month, and the Enterprise Plan offers custom pricing based on specific needs.

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13. Vimeo - Video Marketing Tool

Vimeo is a popular video marketing tool that allows businesses to create, host, and share high-quality videos across various marketing channels. Its extensive suite of video creation, editing, and analytics tools makes it an essential asset for marketing teams looking to optimize their content strategy and maximize the impact of their video marketing campaigns.

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Key features

• High-quality video hosting: Vimeo provides reliable, high-quality video hosting with no ads, ensuring that your content is presented professionally and without distractions.
• Video editing tools: Vimeo’s built-in video editing tools allow you to make quick adjustments to your content, add captions, and optimize videos for different marketing channels.
• Lead generation and video marketing automation: Utilize advanced lead generation features like email capture and gated content, and integrate with marketing automation software to drive more qualified leads from your video content.

Vimeo pricing

Vimeo offers a free plan with basic features and three paid plans: Starter at $20/month, Standard at $33/month, and Advanced at $108/month. Each plan is billed monthly and offers varying levels of features to cater to different business needs.

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Enhance Your Sales Pipeline with ListKit’s Powerful Lead Generation!

Selecting the right B2B marketing tool depends on your priorities—whether it’s lead generation, marketing automation, or CRM solutions. If lead generation is your focus, ListKit stands out as the top choice.

Why ListKit?

• Triple-Verified Leads: Reliable data that ensures efficient and impactful outreach.
• Expert Support: Customized onboarding, coaching sessions, and a supportive community of top entrepreneurs.
• Scalable Plans: Budget-friendly options tailored to businesses of all sizes.