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What Are The Best Cold Email Subject Lines?
What Are The Best Cold Email Subject Lines?
Last updated:
March 29, 2022
Christian Bonnier
Christian Bonnier
Christian is creative director at ListKit and co-founder at KnowledgeX.

Think of cold emails as a puzzle…

There are a lot of moving pieces involved, and the only way you be successful is by solving each piece one by one.

But before all else, before any call-to-action, personalization, or social proof, you’ll need a good subject line to get prospects to open your email.

There’s no need to reinvent the wheel with your subject line, because there are a few tried-and-true subjects that have been proven to work time and time again.

Here are some of our favorites:

  • quick question
  • question for {name}
  • question about {company}
  • {name} + YOUR NAME
  • {company} + YOUR COMPANY
  • open to connecting, {name}?
  • looking for XYZ? (insert your service)
  • Got 5 minutes {name}?
  • {name}, an observation about {company}
  • Open to a quick call {name}?

There are plenty out there to choose from and test, but the number one, undefeated, most consistent subject we’ve ever come across is “quick question”.

If it ain’t broke, don’t fix it, but it doesn’t hurt to test out a few others to see which ones perform better!

Here’s to getting more of your emails opened and more calls booked.

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