7 Best Email Warmup Tools for 2025 Image

Oct 15, 2025 · 8 min read

7 Best Email Warmup Tools for 2025

Christian Bonnier Image

Christian Bonnier

Cold outreach without proper email warmup is like showing up to a black-tie event in flip-flops. You might get through the door, but you're definitely ending up in the spam folder.

Email warmup tools simulate human activity to build your sender reputation before launching campaigns. The right tool can mean the difference between 90% inbox placement and watching your emails disappear into the digital void.

Here's what we'll cover:

  • Quick comparison table of the 7 best email warmup tools
  • Step-by-step warmup workflow to get started fast
  • Expert tips for choosing the right solution for your needs

TL;DR: 7 Best Email Warmup Tools

ToolBest ForKey FeaturesStarting PriceUnique Angle

ListKit

Agencies, enterprises, high-volume senders

Private SMTP, pre-warmed dedicated inboxes, deliverability monitoring; DFY cold outreach infrastructure

$97/mo

Runs on private infra (dedicated inboxes + SMTP) vs ESP limits.

MailReach

B2B cold outreach with detailed diagnostics

30k+ real Google Workspace/M365 inbox network, inbox placement / spam tests, reputation monitoring

$19.5/mailbox per month

Emphasis on real inbox network + live placement testing.

Warmy.io

Advanced teams needing customization

AI-driven warmup, Postmaster integration, deliverability monitor, dedicated deliverability expert

Volume-based; book a demo / 7-day trial

Volume-based plans via demo; consultative setup.

Lemwarm

Lemlist users and ESP-specific reporting

Warm-up network of 20k+ healthy domains, personalized warm-up emails, alerts, reports; tight Lemlist integration

$29/mo per email

Built for Lemlist-native workflows with deliverability reporting.

WarmUp Inbox

Budget-conscious solo senders

Automated warmup, health scores, placement trends; 7-day free trial

$19/mo per inbox

Straightforward, low-friction warmup with trial.

Folderly

Enterprise deliverability auditing

Inbox placement testing, spam-trigger diagnostics, daily monitoring, AI insights

$120 per mailbox/month

Full deliverability platform (beyond warmup) with diagnostics.

Smartlead

Teams wanting warmup + outreach combined

Multichannel outreach, Unlimited Email Warmup included in plans, dynamic sequences, analytics

$39/mo

All-in-one outreach platform with built-in warmup.

What Is Email Warmup and Why Is It Critical?

Email warmup is the process of gradually building your sender reputation with email service providers (ESPs) like Gmail and Outlook. Think of it as earning street cred with the email bouncer before you start sending at scale.

Without warmup, your cold emails hit spam filters faster than a telemarketer at dinnertime. ESPs see a new domain sending hundreds of emails and immediately flag it as suspicious.

The result? Your carefully crafted outreach campaigns land in spam folders, your reply rates tank, and your domain reputation gets torched.

Here's the thing: Once your domain is marked as spam, recovery is brutal. It's easier to prevent the problem than fix it later.

If you’re struggling with emails going to spam, check out our guide on why your cold emails are going to spam for the full breakdown.

How Email Warmup Tools Work (And What to Look For)

Email warmup tools simulate human activity by sending emails between real inboxes, opening messages, clicking links, and generating replies. This creates positive engagement signals that ESPs use to evaluate your sender reputation.

Core functions include:

  • Gradual volume ramping – Starting with 5-10 emails daily and slowly increasing
  • Engagement simulation – Opens, clicks, replies, and conversation threading
  • Deliverability monitoring – Tracking inbox vs. spam placement rates
  • Technical health checks – SPF, DKIM, DMARC validation and blacklist monitoring

Warmup Tool Features Checklist

FeatureWhy It MattersWhat to Look For

Network Size

Larger networks = more realistic engagement patterns

10K+ real inboxes minimum

AI/Automation

Mimics human behavior more effectively

Variable timing, content, and engagement

Reporting

Track progress and identify issues early

Inbox placement rates, spam scores, domain health

Integrations

Seamless workflow with your existing tools

CRM, ESP, and outreach platform connections

Scalability

Handle growth without breaking the bank

Volume discounts, multi-domain management

Support

Get help when things go wrong

Technical support, setup assistance, best practices

The best tools combine large, high-quality networks with smart automation and detailed reporting. Avoid tools that rely on fake accounts or template-based interactions—ESPs are getting smarter at detecting these patterns.

If you want to skip the technical headaches and get straight to results, check out our cold email setup.

The 7 Best Email Warmup Tools

Let's break down each tool with real-world insights, pricing, and what makes them unique.

1. ListKit (Fully Managed, Private SMTP/IP Warmup)

listkit

ListKit isn't just another SaaS warmup tool—it's a fully managed cold email infrastructure that includes private SMTP warmup as part of a complete solution.

Key features:

  • Private, pre-warmed inboxes + private SMTP delivered as a DFY cold email infrastructure with step-by-step onboarding
  • Pre-warmed and health-monitored inboxes for maximum inbox placement from day one
  • Full authentication setup with SPF, DKIM, DMARC configured by experts
  • Deliverability specialist support for DNS setup, script writing, bounce diagnostics, and sending optimization
  • Continuous monitoring with inbox placement tracking, alerts, and weekly performance reports
  • No export limits for unlimited scaling
  • Structured launch timeline: Week 1—domain/inbox config; Week 2—warmup/testing; Week 3—campaign launch; Ongoing—optimization

Pros and Cons

ProsCons

Zero technical setup required

Higher upfront investment than standalone SaaS tools

Expert deliverability guidance

Overkill for solo senders with basic needs

Private infrastructure eliminates shared IP risks

    Perfect for scaling teams who want guaranteed results without the headaches

      Best for: Agencies, sales teams, and enterprises needing hands-off, reliable warmup and cold outreach infrastructure.

      ListKit offers a 7-day free trial, pricing starts at $97/mo

      PlanPricingCreditsFeatures

      Professional

      $97/mo

      2,000

      Unlimited users & verifier; 100 mobile credits; CRM/send integrations

      Scale

      $297/mo

      10,000

      Pro + 500 mobile credits; Unlimited intent topics/filters; 1:1 coaching; Cold Email Program

      Enterprise

      Custom

      Custom

      Scale + DFY CRM/integrations; Custom intent topics; DFY setup; Dedicated AM

      ListKit’s impact: When Bailey needed to scale cold outreach to 1.25M+ emails/month, ListKit's managed warmup and private IPs kept reply rates high and bounces low.

      See how ListKit enabled 1.25M cold emails monthly.

      2. MailReach

      mailreach homepage

      MailReach focuses on authentic engagement through a network of 30K+ real business inboxes, primarily Google Workspace and Office 365 accounts.

      The platform focuses on genuine engagement signals rather than simulated activity, with rigorous deliverability diagnostics. Perfect for SaaS companies running targeted outreach to decision-makers who need authentic engagement patterns to avoid spam filters.

      Key features:

      • Machine learning-powered warmup engine with variable send times and reply formats
      • Inbox placement diagnostics via Spam Test (+ API to automate)
      • Robust monitoring with alerts and Slack/API integrations
      • Scalable pricing with volume discounts

      Pros and Cons

      ProsCons

      Real engagement from high-quality business inboxes

      Optimized for B2B (less suitable for B2C campaigns)

      Detailed deliverability diagnostics

      Scaling costs can add up across many domains

      Highly effective for B2B outreach

        Scalable for multiple domains

          Best for: B2B cold outreach teams wanting real engagement signals and detailed diagnostics.

          MailReach pricing starts at $19.50 per mailbox per month

          PlanPricingFeatures

          All-In-One

          $25/mailbox/mo (-20% annually)

          Automated warmup; 20 spam test credits; AI assistant; multi-ESP support; up to 100 emails/day; SPF/DKIM/DMARC checks; reputation dashboard

          Spam Tester (credits only)

          Usage-based

          Standalone spam tests; credit-based scaling

          Enterprise / Custom

          Contact sales

          Custom credits; advanced workflows/integrations; tailored setup

          3. Warmy.io

          warmy homepage

          Warmy.io uses AI to adjust warmup strategies in real-time, making it ideal for teams managing multiple clients or complex sending scenarios.

          The platform offers advanced customization and high-volume capabilities with agency-focused features like white-labeling and client grouping.

          Key features:

          • AI-powered volume and behavior adjustment based on real-time performance
          • High-scale operations supporting up to 5,000 emails/day per inbox
          • White-label dashboards for agency client management
          • Technical audits including SPF, DKIM, DMARC validation
          • Advanced grouping and DNS/blacklist monitoring

          Pros and Cons

          ProsCons

          Highly customizable and scalable

          Available only after demo

          Excellent agency features

          Complex setup requiring deeper understanding

          Advanced AI optimization

          Inbox network quality not clearly disclosed

          Comprehensive technical monitoring

            Best for: Marketing agencies managing warmup for dozens of client domains need the white-label dashboards and advanced grouping features.

            Warmy.io pricing is not public

            PlanPricingFeatures

            B2B Sender

            Volume-based (book a demo)

            Google Postmaster integration; Deliverability monitor; Dedicated deliverability expert

            B2C Sender

            Volume-based (book a demo)

            Google Postmaster integration; Deliverability monitor; Dedicated deliverability expert

            Custom Plan

            Volume-based (book a demo)

            Google Postmaster integration; Deliverability monitor; Dedicated deliverability expert; Dedicated customer success manager

            4. Lemwarm

            lemwarm homepage

            Lemwarm integrates seamlessly with Lemlist campaigns while providing detailed analytics on inbox placement across different email providers.

            The platform features an apps inbox placement across providers with detailed ESP-specific reporting, ideal for Lemlist ecosystem users.

            Key features:

            • 20K+ inbox network with peer-to-peer engagement
            • Seamless Lemlist integration for campaign-specific warmup
            • Automated warm-up with smart sending logic; deliverability tips/monitoring

            Lemwarm pricing starts at $29/email/mo

            PlanPricingFeatures

            Essential

            $29/email/mo

            Automatic warm-up; technical setup check; deliverability reports; human warm-up emails; network of 20k+ healthy domains

            Smart (Top choice)

            $49/email/mo

            Everything in Essential; personalized warm-up emails; warm up your real templates; custom deliverability alerts & tips; industry-tailored warm-up network

            Custom

            Contact sales

            For 10+ users; tailored plan/pricing

            Pros and Cons

            ProsCons

            Deep analytics and ESP-specific insights

            Limited to around 40 warming emails/day initially

            Perfect Lemlist integration

            Relies more on template-based signals

            Authentic peer-to-peer engagement

            Higher per-inbox cost at scale

            User-friendly interface

              Best for: Sales teams using Lemlist for campaigns want integrated warmup with detailed placement analytics to optimize their sequences.

              5. WarmUp Inbox

              warmup inbox homepage

              WarmUp Inbox offers straightforward automation at an affordable price point. Its simplicity and low cost make it ideal for solo senders or early-stage businesses.

              Key features:

              • Basic automation with opens, replies, and conversation simulation
              • Provides simple, automated warm-up through a 30k+ real-inbox network
              • Multiple provider support (Gmail, Outlook, SMTP)
              • Quick setup with free trial available

              Pros and Cons

              ProsCons

              Most budget-friendly option

              Less sophisticated interaction pacing

              Quick setup with minimal technical configuration

              Limited diagnostic insights beyond basic scoring

              Simple interface

              Warmup network quality not clearly disclosed

              Best for: Budget-conscious solo senders and small teams getting started.

              Warmup Inbox offers a 7-day free trial, pricing starts at $19/mo

              PlanPricingFeatures

              Basic

              $19/inbox/mo

              75 warmups/day; 30K+ real inbox network; spam/category & reputation checks; custom templates; dashboards; API; chat support

              Pro (Best Value)

              $59/inbox/mo

              250 warmups/day; all Basic; custom warmup settings & topics; ESP-specific warmup; scheduling; priority support

              Max

              $99/inbox/mo

              1,000 warmups/day; all Pro; technical setup check; unlimited API; inbox rotation; premium support

              6. Folderly

              folderly

              Folderly positions itself as a complete deliverability solution with warmup as one component of broader email health management. It’s ideal for enterprise-level email operations.

              Key features:

              • Automated inbox placement tests with reports across major providers
              • IP insights and domain health checks
              • Warmup tool to improve sender reputation and fix deliverability issues
              • Real-time mailbox health monitoring
              • End-to-end deliverability consulting and audits

              Pros and Cons

              ProsCons

              Comprehensive deliverability management

              Higher cost for advanced features

              Advanced analytics

              Complex interface for beginners

              Tailored strategies

              Basic reporting lacks depth in some areas

              High-end reporting capabilities

                Folderly pricing offers a free plan with 2 tests per month, pricing starts at $79/mo

                PlanPricingKey features

                Boost

                $120/mailbox/mo

                Boost sender reputation; ongoing maintenance & best-practice setup

                Inbox Insights

                $0/mo (2 tests); $79/mo (unlimited)

                Check inbox placement, IPs, and DNS before campaigns

                Pulse

                $0/mo

                Monitor spam placement; real-time alerts via Email, Slack, SMS, etc.

                7. Smartlead

                smartlead homepage

                Smartlead combines unlimited warmup with campaign automation, offering a consolidated platform for both functions.

                It’s a one-stop platform merging outreach and warmup, despite trade-offs in specialized deliverability features.

                Key features:

                • Unlimited email warmup on all paid plans
                • Campaign integration with auto rotation across sender accounts/domains
                • Unified/master inbox and analytics for campaign management
                • AI-driven warmup conversations (reply simulation)

                Pros and Cons

                ProsCons

                All-in-one platform combining outreach and warmup

                Warmup quality can be inconsistent due to unvetted network

                Quick scaling capabilities

                Lacks depth of diagnostics compared to dedicated tools

                Consolidated dashboard

                Some users report deliverability issues

                Cost-effective for teams needing both functions

                  Best for: Teams wanting warmup combined with outreach campaign management.

                  Smartlead offers a 14-day free trial, pricing starts at $30/mo

                  PlanPricingKey features

                  Basic

                  $39/mo

                  2,000 active leads; 6,000 emails/mo; Unlimited warmup & email accounts; Support <24h

                  Pro

                  $94/mo

                  30,000 active leads; 150,000 emails/mo; Unlimited warmup & accounts; GPT-4 email guide; Priority support

                  Custom

                  From $174/mo

                  Up to 12M lead credits; up to 60M email credits/mo; Unlimited warmup & accounts; Email guide assistance; All features included (Add-on: clients at $29/client/mo)

                  Step-by-Step: How to Warm Up a New Email Account

                  Here's the proven 5-step workflow that works regardless of which tool you choose:

                  Step 1: Configure Authentication Records (Week 1)

                  Set up SPF, DKIM, and DMARC records in your DNS. These authenticate your emails and prevent spoofing.

                  Pro tip: If technical setup isn't your thing, ListKit's deliverability specialists handle all DNS configuration as part of their managed service.

                  Step 2: Start Small (Days 1-7)

                  Begin with 5-10 warmup emails per day to your most engaged contacts. Focus on simple, personalized messages that encourage genuine replies.

                  Common mistake: Jumping straight to 100+ emails daily. ESPs will flag this as suspicious behavior.

                  Step 3: Gradually Increase Volume (Weeks 2-3)

                  Double your daily volume each week if engagement remains positive. Monitor bounce rates and spam placement closely.

                  Timeline example:

                  • Week 1: 5-10 emails/day
                  • Week 2: 20-40 emails/day
                  • Week 3: 80-150 emails/day

                  Step 4: Monitor Key Metrics

                  Track inbox placement rates, open rates, reply rates, and spam complaints. Most warmup tools provide dashboards for this.

                  Red flags to watch:

                  • Bounce rate above 5%
                  • Spam complaints above 0.1%
                  • Sudden drops in open rates

                  Step 5: Scale to Full Volume (Week 4+)

                  Once your domain shows consistent positive engagement, scale to your target sending volume. Continue monitoring and adjust if issues arise.

                  Pro tip: Keep warmup running even after reaching full volume. Consistent engagement signals maintain your reputation long-term.

                  Looking for proven follow-up sequences? Check out our cold email follow-up templates to maximize your warmup investment.

                  Skip the Warmup Headaches With ListKit

                  Email warmup tools are essential for cold outreach success, but they're just one piece of the puzzle. You still need quality leads, compelling copy, and proper technical setup.

                  The right setup depends on your goals, volume, and stack. Managing warmup, lead generation, and campaign execution across multiple tools gets messy fast. That's why we built ListKit's fully managed infrastructure to handle everything.

                  From Triple-Verified leads to private SMTP warmup, so you can focus on closing deals instead of troubleshooting deliverability issues.

                  Need help with email verification too? Our guide to the best email verification tools covers the top options for cleaning your lists.

                  Common FAQs About Email Warmup Tools

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