We Compared 12 ZoomInfo Alternatives for 2026 - Here's What We Found

If you’re currently using (or considering) ZoomInfo and wondering if there’s a better option to supercharge your lead generation, you’re in the right place.

Here’s what we’ll cover:

• The top ZoomInfo alternatives and their standout features.
• Key benefits and pricing options for each tool.
• Which platform works best for your business type and needs.

Since we have a horse in this race, we made sure to do the homework. We've analyzed thousands of real user reviews across G2, Capterra, Reddit, and beyond to lay out where each sales intelligence tool genuinely shines - and falls short.

Ready? Let’s go.

The Best ZoomInfo Alternatives

Here's a quick comparison of how the best ZoomInfo alternatives stack up across key product areas:

1) ListKit

G2 Rating: 4.9/5 (300+ reviews)

ListKit is a sales intelligence platform built by 8-figure cold outreach operators, who've sent millions of emails and know exactly what kills campaigns - leads that bounce.

Every export runs through Triple-Verification first, and finding ideal buyers is as simple as typing what you want in our AI search ("funded fintech companies with 100+ employees"). Pricing is credit-based, so you only pay for what you actually use.

Here are the top reasons users cite when leaving ZoomInfo, and how ListKit compares:

Key features

• Intent Data: Tap into 21B+ real-time intent signals to reach buyers actively searching for solutions like yours. Instead of cold guessing, target prospects are already searching "best CRM for agencies" or "[Competitor] alternatives."
• Email Engine: Private sending infrastructure with warm inboxes, 24/7 deliverability monitoring, and done-for-you setup. No shared IPs with the masses—just emails that actually land in primary folders.
• Phone Numbers: Direct mobile numbers for decision-makers—so your sales team can skip the gatekeeper and get straight to conversations that close.
• Hands-On Support: 1:1 onboarding, strategy calls, and a 1,000+ member Slack community with weekly coaching calls. Real help from real people—not a help doc and a prayer.

ListKit’s Pricing vs ZoomInfo

ListKit offers contract-free, credit-based pricing starting at $0/month which includes 100 credits to test real searches. Teams can scale usage predictably as needs grow, without feature gating or per-seat restrictions.

Most teams upgrade to the $297/month Scale plan, but larger organizations with heavier usage move to custom enterprise plans while staying usage-based.

2) Hunter.io

G2 Rating: 4.4/5(557 reviews)

Launched in April 2015 in France, Hunter.io is a top email prospecting platform that streamlines outreach by helping users find, verify, and manage professional email addresses. Its features include email verification, domain search, bulk processing, and campaign management, empowering sales and marketing teams to establish meaningful connections.

Key features

• Campaign management: Create and manage cold email campaigns directly on Hunter.io. Automate follow-ups and monitor performance to boost response rates.
• Email finder and verifier: Search for email addresses using a name and domain, then validate them to minimize bounce rates and enhance deliverability.
• GDPR compliance: Ensure data usage complies with GDPR and other regulations, supporting ethical and lawful outreach practices.

Considerations

• User interface issues: The platform is reported to be less intuitive, with users frequently relying on guides or tutorials for navigation and setup.
• Outdated data: Some emails may be obsolete, resulting in increased bounce rates even with confidence scores.

Hunter.io’s Pricing vs ZoomInfo

Read Next:

• We Reviewed the 8 Best Hunter IO Alternatives - Here's #1

3) Apollo

G2 Rating: 4.8/5 (7,858 reviews)

Apollo is a powerful sales intelligence platform with 210M+ contacts and 35M companies. Its automation tools and continuously updated data enable precise targeting, personalized workflows, and efficient lead generation for faster sales cycles.

Key features

• Sales engagement automation: Apollo enables sales teams to create custom outreach sequences or utilize pre-built templates for emails, calls, and LinkedIn tasks, improving lead generation efficiency.
• Lead messaging and scheduling: Apollo offers personalized messaging to prospects, along with scheduling capabilities, improving engagement and conversion rates for sales teams..
• Conversation intelligence: Powered by AI-driven conversation intelligence, Apollo analyzes video calls to extract valuable insights, helping sales teams optimize their approach.

Considerations

• Data accuracy and revalidation: Users feel that Apollo could improve its process of regularly updating and verifying contact data to ensure accuracy.
• Learning curve: Reviews mention that Apollo’s complex platform has a steep learning curve.

Apollo’s Pricing vs ZoomInfo

Read next:

• Here's Why Users Prefer ListKit Over Apollo
• We Compared The 11 Hottest Apollo Alternatives in the Market Right Now - Here's #1

4) UpLead

G2 Rating: 4.7/5 (781 reviews)

UpLead, launched in 2017, is a top ZoomInfo alternative offering 160M+ verified contacts from 200+ countries. Its real-time email verification ensures accurate data, reducing bounce rates and enhancing lead generation and sales efficiency.

Key features

• Bulk data enrichment: Download and enrich contact data, including company details like size and tech stack, to support efficient lead generation and management.
• Advanced search filters: Over 50 search filters let sales teams target leads by job titles, industry, revenue, location, and technographics, helping identify the best prospects.
• Technographic data points: With 16,000+ technographic data points, sales teams can generate leads based on a company’s tech stack, optimizing sales strategies and tools.

Considerations

• Data accuracy and freshness: Some users have raised concerns about the age and validity of certain leads in the database. Despite email verification, a few contacts may still be outdated or inaccurate.
• Limited niche leads: While UpLead offers access to mobile phone numbers, some users note that the platform may lack sufficient leads in certain niches, especially for smaller companies.

UpLead’s Pricing vs ZoomInfo

Read next:

• We Reviewed the 9 Best Uplead Alternatives — Here’s #1

5) Cognism

G2 Rating: 4.6/5 (769 reviews)

Founded in 2015 in the UK, Cognism is a sales intelligence platform offering up-to-date B2B contact data, including phone-verified numbers, verified emails, and intent data, enabling sales teams to connect with key decision-makers efficiently.

Key features

• Extensive European database: Gain access to over 200 million verified European contacts, enabling sales and marketing teams to expand their reach and precisely target prospects across the continent.
• Wide international coverage: Offering reliable contact data across EMEA, NAM, and APAC, Cognism helps sales and marketing teams access valuable insights into global markets.
• Compliant global database: Cognism’s database is regularly updated to comply with TPS/CTPS and Do-Not-Call lists across multiple regions.

Considerations

• Integration and feature enhancement: Users seek more integrations and enhanced data cleaning and enrichment features, which could improve sales prospecting and boost overall platform value.
• Regional and industry-specific enhancements: Reviews show that Cognism could expand its data coverage in regions like Asia and provide more detailed industry categories.

Cognism’s Pricing vs ZoomInfo

💡Related reads:

• Find out why users prefer ListKit over Cognism
• We Compared 13 Cognism Alternatives That Won’t Cost a Fortune (Our Top Picks)

6) RocketReach

G2 Rating: 4.5/5 (761 reviews)

Launched in 2014, RocketReach has quickly established itself as a leading platform for lead generation and outreach. As a notable ZoomInfo alternative, it offers access to an extensive database of email addresses, phone numbers, and social media profiles, helping businesses and professionals connect with key decision-makers and potential clients.

Key features

• Comprehensive contact database: With 700 million profiles, 60 million companies, and 150 million phone numbers, it enables sales teams to connect with key decision-makers across industries.
• Advanced search filters: Use detailed filters like job title, location, company name, and industry to target high-value leads precisely, enhancing lead generation and sales strategies.
• Email and phone verification: Built-in tools verify email addresses and phone numbers, ensuring data accuracy and improving the quality of contact details for better outreach..

Considerations

• Outdated data: Some users have noted encountering outdated contact information, which can hinder outreach efforts and impact the overall reliability of the data.
• Technical issues: Users occasionally face integration difficulties, slow performance, and software glitches, including issues with exporting contacts and errors with the extension.

RocketReach’s Pricing vs ZoomInfo

Read next:

• Find out why users prefer ListKit over RocketReach
• We Reviewed 5 Popular RocketReach Alternatives - Here's Our #1 Pick

7) Clearbit

G2 Rating: 4.4/5 (625 reviews)

Established in 2013, Clearbit is a B2B data provider delivering verified emails, phone numbers, and company profiles. Renowned for data enrichment, it integrates with CRMs like Salesforce and HubSpot while maintaining GDPR and CCPA compliance.

Key features

• Sales and marketing insights: Clearbit provides detailed prospect behavior insights, helping businesses craft impactful marketing campaigns and boost engagement.
• Clearbit Reveal: Identifies anonymous website visitors, delivering prospect data and intent signals, enabling teams to connect with interested but untapped customers.
• Lead scoring and focus: Clearbit evaluates company growth and engagement to prioritize high-potential leads, streamlining sales cycles and improving outreach.

Considerations

• Ease of use: New users find Clearbit's interface challenging. Simplifying the design and offering improved support could improve user experience and adoption.
• Data reliability: Some users note occasional inaccuracies, especially with private company data.

Clearbit’s Pricing vs ZoomInfo

Read next:

• Find out why users prefer ListKit over Clearbit
• We Compared 10 Clearbit Alternatives - Here's What We Found

8) 6sense

G2 Rating: 4/5 (583 Reviews)

6sense is an AI-powered platform helping B2B businesses identify high-value accounts and predict buyer intent. It integrates with CRMs to enrich data, optimize targeting, and boost sales through personalized, data-driven strategies.

Key features

• AI predictive analytics: 6sense uses AI to identify accounts most likely to convert, helping sales and marketing teams focus on high-value opportunities.
• Data enrichment: Enrich existing data with key details like company size, industry, and buyer intent for more targeted campaigns.
• Buyer intent insights: Analyze intent data to understand prospects' buying journey, enabling timely and relevant engagement.

Considerations

• UI/UX feedback: Users find the UI clunky and slow, causing frustration. .
• CRM integration feedback: Reviews indicate limited CRM compatibility outside Salesforce, HubSpot, and Salesloft.

6sense’s Pricing vs ZoomInfo

Read Next:

• We Compared 5 Popular 6sense Alternatives — Here's Our #1 Pick

9) Lusha

G2 Rating: 4.3/5 (1,486 reviews)

Lusha is a B2B contact platform providing precise leads, advanced search capabilities, and easy CRM integration. Its data enrichment, real-time updates, and Chrome extension streamline outreach and improve sales team efficiency.

Key features

• Targeted prospect lists: Build lists of up to 1,000 prospects using advanced filters and export them directly to your CRM, streamlining lead generation.
• Extensive contact database: Lusha offers 45 million direct contacts in North America, 50 million enterprise profiles, and 21 million contacts across Europe.
• Data privacy and security: With ISO 27701 certification and GDPR/CCPA compliance, Lusha maintains top-tier data privacy and security standards.

Considerations

• Geographic data integration: Users recommend adding location details from LinkedIn profiles alongside contact information for better insights.
• Data accuracy: While Lusha is known for reliable data, some users have encountered outdated email addresses and phone numbers.

Lusha’s Pricing vs ZoomInfo

Read next:

• Find out why users prefer ListKit over Lusha
• We Reviewed 11 Lusha Alternatives - Here's Our Feedback

10) Bookyourdata

G2 Rating: 4.9/5 (362 reviews)

Bookyourdata is a flexible, pay-as-you-go B2B data provider that makes it easy for businesses to get high-quality leads without the lock-in of subscriptions. With a 97% accuracy guarantee and real-time email verification, users can trust the data they purchase will actually deliver. Unlike platforms that require expensive plans, Bookyourdata lets you buy only what you need—whether that’s a handful of targeted prospects or a full-scale campaign list.

Key features

• Ready-to-download lists: Build custom lists instantly across industries and geographies.
• Real-time verified emails: Every record is validated to reduce bounce rates.
• Specialty categories: Exclusive access to high-value segments such as healthcare professionals and realtors.
• Pay-as-you-go pricing: No contracts, no subscriptions—just purchase the data you need.

Considerations

While it excels at delivering accurate, targeted contact data, Bookyourdata doesn’t currently offer advanced intent signals like larger enterprise platforms. It’s best suited for teams who value speed, affordability, and precision over bells and whistles.

Bookyourdata’s Pricing vs ZoomInfo

11) Snov.io

G2 Rating: 4.6/5 (438 reviews)

Founded in 2017 by Oleksii Kratko in Ukraine, Snov.io is a ZoomInfo alternative featuring a database of 60M companies. It provides email finding, verification, and advanced search tools to enhance lead generation and strengthen sales pipelines.

Key features

• Enhanced deliverability: Verify email validity with the Email Verifier and use the Email Warm-up tool to boost sender reputation, avoiding spam folders.
• Multichannel campaign engagement: Design personalized email drip campaigns with unlimited follow-ups and LinkedIn automation for seamless outreach across both platforms.
• Integrations with 5000+ Apps: Link Snov.io to CRMs and marketing tools via Zapier for automated workflows without requiring any coding expertise.

Considerations

• Data accuracy concerns: Users have noted issues with data quality, such as low match rates for email enrichment and inconsistent email verification results.
• Interface challenges: The interface is often described as unintuitive, posing difficulties for navigation and campaign management, particularly for new users.

Snov.io’s Pricing vs ZoomInfo

Read Next:

• Find out why users prefer ListKit over Snov.io

12) Seamless.AI

G2 Rating: 4.4/5 (4,883 Reviews)

Seamless.AI is an AI-powered sales prospecting platform that provides accurate, real-time contact data, including emails and phone numbers. It features advanced search filters and scalable tools to support growing businesses effectively.

Key features

• AI-powered search: Seamless.AI leverages artificial intelligence to gather and verify contact details, delivering accurate and dependable data for prospecting.
• Data enrichment: Enhances existing databases by adding missing information and maintaining accuracy, ensuring outreach efforts rely on complete and current data.
• Buyer intent insights: Tracks over 12,000 buyer intent signals to identify high-potential leads early, enabling targeted and effective marketing strategies.

Considerations

• Data accuracy challenges: Users have noted issues with Seamless.AI's data accuracy, including inactive contacts and difficulty sourcing high-quality leads, particularly in regions such as Africa.
• User interface improvements: The interface could be more user-friendly with larger fonts and boxes, making navigation easier and enhancing overall accessibility and usability.

Seamless AI’s Pricing vs ZoomInfo

Read next:

• Find out Why Users Prefer ListKit over Seamless AI
• We also compared 8 Seamless AI Alternatives - Here's Our Pick!

Read Next:

• B2B Email Marketing Guide: Generate Leads That Convert
• 6 Ways to Get Phone Numbers for Cold Calling in 2025
• 9 Expert-Backed B2B Lead Gen Methods That Work in 2025
• We Compared 11 B2B Data Providers — Here’s the Clear Winner