
Sep 08, 2025 · 14 min read
13 Best CMO Email List Providers (Ranked & Compared)

Christian Bonnier
Finding the right CMO email list provider can make or break your marketing executive outreach campaigns. CMOs control massive marketing budgets and strategic decisions, but reaching them requires precision targeting and verified contact data.
Most providers promise accuracy but deliver recycled lists with outdated contacts and poor deliverability. You need verified, actionable CMO data—not just impressive database numbers.
We tested 13 CMO email list providers to help you find the best solution for accurate, compliant marketing executive outreach.
Ready? Let's go!
TL;DR
- ListKit — Triple-Verified data + intent filters; best for CMO outreach
- Apollo — Comprehensive sales platform; best for all-in-one prospecting
- ZoomInfo — Enterprise-grade database; best for large organizations
- Lusha — LinkedIn integration; best for social selling
- Clearbit — API-first enrichment; best for developers
Quick Comparison Table
Provider | Records | Key Advantage | Pricing | Rating |
ListKit | 626M+ | Triple-Verified + intent targeting | $97/mo | 4.8/5 (500+ reviews) |
Apollo | 210M+ | All-in-one sales platform | $49/mo | 4.6/5 (1000+ reviews) |
ZoomInfo | 100M+ | Enterprise database coverage | Contact for pricing | 4.4/5 (2000+ reviews) |
Lusha | 60M+ | LinkedIn Chrome extension | $22.45/mo | 4.3/5 (800+ reviews) |
Clearbit | 50M+ | Real-time API enrichment | Contact for pricing | 4.2/5 (400+ reviews) |
Cognism | 400M+ | GDPR-compliant EU data | Contact for pricing | 4.5/5 (600+ reviews) |
RocketReach | 700M+ | Extensive profile database | $39/mo | 4.0/5 (500+ reviews) |
Snov.io | 200M+ | All-in-one outreach platform | $29/mo | 4.2/5 (400+ reviews) |
Seamless AI | 300M+ | Real-time contact discovery | $147/mo | 4.1/5 (300+ reviews) |
UpLead | 155M+ | Real-time verification | $99/mo | 4.1/5 (250+ reviews) |
Kaspr | 500M+ | LinkedIn extraction focus | $51/mo | 4.3/5 (300+ reviews) |
Hunter.io | 200M+ | Email verification specialist | $34/mo | 4.0/5 (400+ reviews) |
Outreach.io | N/A | Sales engagement platform | Contact for pricing | 4.3/5 (800+ reviews) |
1) ListKit – The best way to get CMO emails that are Triple-Verified (including phone numbers)

Rating: 4.8/5 (500+ reviews)
ListKit leads the market for agencies, SaaS teams, and B2B companies seeking verified CMO contacts without manual data cleaning hassles.
With access to 626M+ Triple-Verified business contacts, ListKit provides both emails and phone numbers for marketing executives. Combined with real-time Intent Data filters, it helps identify CMOs actively researching marketing solutions.
Key Features:
- Triple-Verified CMO emails and direct phone numbers – Multi-step verification ensures 95%+ accuracy for marketing executive outreach, protecting sender reputation, and eliminating bounced emails
- Real-time Intent Data filters for CMO targeting – Identify CMOs actively researching marketing tools, MarTech solutions, or advertising platforms
- Private cold email infrastructure – Maintain high deliverability with dedicated IPs and built-in reputation protection for large-scale CMO campaigns
- Unlimited exports with higher plans – Scale outreach without per-contact charges or hidden fees
- Native CRM integrations – One-click push to HubSpot, Salesforce, Zapier, SmartLead, and 15+ platforms
How to find emails of CMOs in "buying mode" with ListKit (in three steps)
Intent data reveals when marketing executives are actively researching solutions like yours. For CMO outreach, this means targeting decision-makers already evaluating marketing tools—dramatically increasing response rates.
1. In ListKit's Intent Data tab, select CMO-relevant topics like Marketing Automation, Customer Data Platform, and Attribution Software.

- Pro tip: Use ChatGPT to brainstorm intent topics specific to marketing challenges.
2. Filter for CMO / VP Marketing / Head of Marketing job titles (plus industry & company size if needed).

3. Export Triple-Verified emails & phone numbers (95%+ accuracy) for immediate outreach. Refresh daily for a constant flow of new in-market CMOs.

Try 50 free CMO emails, then pricing starts at $97/mo
Best for: Teams serious about marketing executive accuracy and willing to invest in quality data
This is my favorite source of leads.
“Their search interface is very easy to use. I can drill down to exactly the sorts of leads myself and my clients want to prospect for… Customer service is great, and the no-cost onboarding/training call was incredibly helpful. I use ListKit regularly to prospect and generate lead lists for my outbound sales.”
Michael, a small business owner
What else can you do with ListKit?
Beyond CMO lists, ListKit offers private cold email infrastructure, unlimited intent data, and hands-on support to maximize your marketing executive outreach ROI.
2) Apollo – Comprehensive sales platform with CMO targeting

Rating: 4.6/5 (1000+ reviews)
Apollo combines B2B prospecting with sales engagement tools, making it popular among teams wanting an all-in-one platform. With 210+ million contacts and comprehensive filtering options, Apollo offers solid CMO targeting alongside sequence automation.
Key Features:
- 210+ million contact database with advanced filtering by job title, seniority, and company characteristics for precise CMO targeting
- AI-powered email writing and sequence automation to scale personalized outreach to marketing executives
- Chrome extension integration for LinkedIn prospecting and real-time contact enrichment on company websites
- Built-in dialer and call recording for multi-touch campaigns combining email and phone outreach to CMOs
- Comprehensive CRM sync with Salesforce, HubSpot, and other platforms for seamless workflow integration
Considerations before going with Apollo:
Users frequently report data accuracy issues, with some experiencing bounce rates of 20-30%. The platform can feel overwhelming for simple list building, and many features require higher-tier plans.
Pricing starts at $49/mo
Apollo offers a freemium model with paid upgrades for advanced features:
Plan | Price | Features |
Free | $0 | 50 email credits/month, 10 phone credits/month, Basic filters |
Starter | $49/user/mo | 1,000 email credits/month, 120 phone credits/month, Email sequences |
Professional | $79/user/mo | 5,000 email credits/month, 300 phone credits/month, Advanced filters |
Organization | $119/user/mo | 10,000 email credits/month, 500 phone credits/month, Team management |
Best for: Teams wanting an all-in-one sales platform with CMO prospecting capabilities
Tried Apollo... 1/3 emails would bounce back.
"Tried Apollo... 1/3 emails would bounce back. The triple-verified emails are the most obvious feature that I like the most about ListKit."
Pablo
Small Business Owner
Thinking about Apollo? Check out 11 better alternatives first.
3) ZoomInfo – Enterprise-grade CMO database

Rating: 4.4/5 (2000+ reviews)
ZoomInfo provides one of the largest B2B databases with extensive CMO coverage, particularly strong for enterprise teams with complex targeting requirements. Their platform combines contact data with intent signals and technographic information.
Key Features:
- Massive B2B database with comprehensive CMO coverage across industries and company sizes
- Advanced intent data integration to identify CMOs showing buying signals for marketing solutions
- Technographic and firmographic filters for precise targeting based on company technology stack and characteristics
- Website visitor identification to track when target CMO companies visit your site
- Enterprise-grade compliance with GDPR, CCPA, and other data protection regulations
Considerations before going with ZoomInfo:
ZoomInfo requires significant investment with enterprise-level pricing that can reach $20-50K annually. Data accuracy varies, and many users still need additional verification tools.
Pricing is not public
ZoomInfo requires contacting sales for custom enterprise quotes. However, third-party sources estimate contracts range from $15,000–$50,000 annually, depending on features and user count.
Best for: Large enterprises with substantial budgets needing comprehensive US data
I've used ZoomInfo Elite ($3000+) and still need to
"I've used ZoomInfo Elite ($3000+) and still need to run contacts through NeverBounce. On the first day I got ListKit, I booked a meeting within the first hour of use. It already paid for itself."
Ravi
Small Business Owner
ZoomInfo contracts too steep? Here are 11 tools that won't break the bank.
4) Lusha – LinkedIn-focused CMO prospecting

Rating: 4.3/5 (800+ reviews)
Lusha specializes in LinkedIn-based prospecting with a Chrome extension that reveals CMO contact information directly on LinkedIn profiles. It's particularly useful for teams that do most of their research on LinkedIn.
Key Features:
- LinkedIn Chrome extension for instant CMO contact reveal on LinkedIn profiles and company pages
- Email and phone number enrichment with verification to ensure contact accuracy
- Bulk enrichment capabilities for processing large lists of CMO prospects
- CRM integration with automatic contact sync to Salesforce, HubSpot, and other platforms
- Compliance-focused approach with GDPR and CCPA adherence for international prospecting
Considerations before going with Lusha:
Lusha's database is smaller than that of comprehensive platforms, and it's heavily dependent on LinkedIn for data sourcing. Credit-based pricing can become expensive for high-volume users.
Pricing starts at $22.45/mo
Lusha offers credit-based pricing with monthly subscription tiers:
Plan | Price | Features |
Free | $0 | 5 credits/month, Basic Chrome extension |
Pro | $22.45/user/mo | 480 credits/month, Phone numbers, CRM sync |
Premium | $52.45/user/mo | 960 credits/month, Advanced filters, API access |
Custom | Contact sales | 2,400 credits/month, Team management |
Best for: Sales teams already using LinkedIn for prospecting
I've been using other lead list software Lusha.
"I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful."
One ListKit user
Marketing & Advertising Industry
Before locking in Lusha, see how 11 alternatives stack up.
5) Clearbit – API-first CMO data enrichment

Rating: 4.2/5 (400+ reviews)
Clearbit takes an API-first approach to B2B data, making it popular among technical teams that want to integrate CMO data directly into their applications and workflows.
Key Features:
- API-first architecture for seamless integration into custom applications and marketing automation platforms
- Real-time data enrichment that automatically appends CMO information to existing contact records
- Company and person data combination providing both CMO contact details and comprehensive company intelligence
- High data accuracy standards with multiple verification layers and regular data updates
- Developer-friendly documentation and robust API endpoints for custom CMO prospecting workflows
Considerations before going with Clearbit:
Clearbit requires technical implementation and is primarily designed for developers. It may not be suitable for teams wanting a simple, user-friendly interface for CMO list building.
Pricing is not public
Clearbit uses usage-based pricing that requires contacting sales. However, third-party sources estimate starting costs around $2,000–$10,000 annually, depending on API usage volume.
Best for: Technical teams needing API-first CMO data integration
Easy to use, fast searching to build verified emails (x3 verified)
"Easy to use, fast searching to build verified emails (x3 verified) means I can streamline my workflows. I don't need to export from Apollo go into three other verifier softwares, run, upload, etc. This is a one-stop search and export."
Rik
Account Director
Clearbit feels heavy? Try these simpler, more agile options.
6) Cognism – GDPR-compliant CMO data in the EU

Rating: 4.5/5 (600+ reviews)
Cognism focuses on providing compliant B2B data with strong coverage in Europe and North America. Their platform emphasizes data quality and regulatory compliance, making it suitable for companies with strict data governance requirements.
Key Features:
- GDPR and CCPA-compliant data with explicit consent tracking for international CMO outreach
- Global database coverage with strong presence in North America, EMEA, and APAC regions
- Phone number verification, including mobile numbers for multi-channel CMO outreach
- Intent data integration to identify CMOs showing buying signals and sales triggers
- Advanced filtering options by seniority, department, company size, and industry for precise targeting
Considerations before going with Cognism:
Cognism requires custom pricing quotes and can be expensive for smaller teams. The platform focuses heavily on compliance, which may add complexity for simple prospecting needs.
Pricing is not public
Cognism requires contacting sales for custom quotes. However, third-party sources estimate contracts range from $6,000–$25,000 annually based on data volume and features.
Best for: Enterprise teams requiring GDPR-compliant global CMO data
They make it pretty hard to fail with the level of support they bring to the table…
"They make it pretty hard to fail with the level of support they bring to the table… I'm a dummy and successfully building lead lists with this tool… Easy to use, easy to implement, easy to integrate. I'm currently using this to build all my lists."
Levi
Account Manager
Don't commit to Cognism until you've seen these alternatives.
7) RocketReach – Extensive CMO profile database

Rating: 4.0/5 (500+ reviews)
RocketReach maintains a database of 700+ million profiles across 35 million companies, offering broad coverage for CMO prospecting with both email and social media contact discovery.
Key Features:
- 700+ million profile database with extensive CMO coverage across industries and company sizes
- Bulk lookup capabilities for processing large lists of CMO names and companies
- Social media integration revealing CMO profiles across LinkedIn, Twitter, and other platforms
- Chrome extension for instant CMO contact discovery on websites and social profiles
- API access for integrating CMO data into custom applications and workflows
Considerations before going with RocketReach:
Data accuracy can vary, and the platform focuses more on contact discovery than verification. International coverage may be limited compared to specialized providers.
Pricing starts at $39/mo
RocketReach offers credit-based pricing with monthly subscription options:
Plan | Price | Features |
Essential | $39/mo | 170 lookups/month, Email finder, Chrome extension |
Pro | $99/mo | 1,000 lookups/month, Phone numbers, CRM sync |
Ultimate | $249/mo | 5,000 lookups/month, Bulk lookup, API access |
Best for: Teams needing broad CMO profile coverage with social media integration
You won't find higher quality leads anywhere else.
"You won't find higher quality leads anywhere else. The platform is so easy to use, and all the leads are triple verified, so you don't have to do anything else after downloading them. Plug them into your software and you're good to go. Highly recommend it."
Nick
Small Business Owner
RocketReach on your shortlist? Here are the top alternatives worth a look.
8) Snov.io – All-in-one CMO outreach platform

Rating: 4.2/5 (400+ reviews)
Snov.io combines CMO contact discovery with email automation tools, making it suitable for teams that want both prospecting and outreach capabilities in one platform.
Key Features:
- Email finder and verifier with CMO-specific search capabilities and accuracy validation
- Automated email sequences for nurturing CMO prospects with personalized follow-up campaigns
- LinkedIn integration for discovering CMO contacts and automating connection requests
- Email warm-up tools to improve deliverability when reaching out to high-level executives
- Analytics and tracking for monitoring CMO outreach campaign performance
Considerations before going with Snov.io:
The platform tries to do many things, which can make it complex for users who only need CMO contact data. Email automation features may require additional setup time.
Pricing starts at $29/mo
Snov.io offers freemium pricing with paid tiers for advanced features:
Plan | Price | Features |
Free | $0 | 50 searches/month, Email verifier, Basic templates |
Starter | $29.25/mo | 1,000 searches/month, Email sequences, CRM sync |
Pro | $74.25/mo | 5,000 searches/month, Advanced automation, A/B testing |
Best for: Small teams wanting email finding and automation in one platform
It's really frustrating purchasing lists from other tools
"It's really frustrating purchasing lists from other tools that claim they have good data. ListKit's triple verification has made sure every list we pull are actually people we can reach."
Tristan
Small Business Owner
Struggling with Snov.io's data accuracy? These alternatives fix that.
9) Seamless AI – Real-time CMO data discovery

Rating: 4.1/5 (300+ reviews)
Seamless uses artificial intelligence to discover and verify CMO contact information in real-time, positioning itself as a modern alternative to traditional static databases.
Key Features:
- AI-powered real-time search that discovers CMO contacts as you search, rather than relying on static databases
- Chrome extension integration for finding CMO information on LinkedIn and company websites
- Automated list building with AI-driven suggestions for similar CMO profiles
- CRM integration with automatic contact sync and enrichment capabilities
- Team collaboration features for sharing CMO lists and coordinating outreach efforts
Considerations before going with Seamless AI:
Real-time discovery can be slower than traditional database searches. The AI approach may not always find comprehensive CMO information for all companies.
Pricing starts at $147/mo
Seamless offers subscription-based pricing with different feature tiers for real-time CMO discovery and AI-powered prospecting.
Best for: Teams needing real-time CMO contact discovery with AI assistance
I've been using other lead list software from Seamless.
"I've been using other lead list software from Apollo, Lusha, Seamless, Sales Navigator, and more, including GMB scrapers. ListKit has made both the interface and finalized pulled list simple, easy to understand, non-data heavy, and ready to sell to. The customer service is quick and helpful."
One ListKit user
Marketing & Advertising Industry
We tested Seamless AI against 11 tools — here's what we found.
10) UpLead – Real-time verified CMO contacts

Rating: 4.1/5 (250+ reviews)
UpLead focuses on real-time email verification and provides CMO contact data with high accuracy rates through their proprietary verification technology.
Key Features:
- Real-time email verification ensuring CMO contacts are valid and deliverable at the point of download
- Advanced search filters for targeting CMOs by company size, industry, technology stack, and location
- Chrome extension for finding CMO contacts while browsing LinkedIn and company websites
- CRM integrations with popular platforms like Salesforce, HubSpot, and Pipedrive
- Compliance features, including GDPR adherence and data processing agreements
Considerations before going with UpLead:
Database size is smaller than enterprise providers, and pricing can become expensive for high-volume users. Limited intent data capabilities compared to specialized platforms.
Pricing starts at $99/mo
UpLead offers tiered pricing based on contact credits and verification features.
Best for: Mid-market teams needing real-time verification for CMO outreach
"…the data we are now getting from ListKit is by far the best quality we have ever had."
Dale
Divisional Manager
Before paying UpLead's high price, see 11 cheaper alternatives.
11) Kaspr – LinkedIn Chrome extension for finding CMO emails

Rating: 4.3/5 (300+ reviews)
Kaspr focuses specifically on extracting CMO contact information from LinkedIn profiles through their Chrome extension, making it ideal for LinkedIn-heavy prospecting workflows.
Key Features:
- LinkedIn-focused Chrome extension for instant CMO contact extraction from profiles and search results
- Email and phone number discovery with verification to ensure contact accuracy
- Bulk export capabilities for processing multiple CMO contacts simultaneously
- CRM integration with automatic contact sync to popular sales platforms
- Workflow automation for streamlining LinkedIn-based CMO prospecting processes
Considerations before going with Kaspr:
Limited to LinkedIn-based prospecting, which may miss CMOs who aren't active on the platform. Database coverage is smaller than comprehensive providers.
Pricing starts at $51/mo
Kaspr offers freemium pricing with paid tiers for advanced features:
Plan | Price | Features |
Free | $0 | 15 credits/month, Basic Chrome extension |
Starter | $51/mo | 500 credits/month, Phone numbers, CRM sync |
Business | $90/mo | 1,000 credits/month, Bulk actions, Advanced filters |
Best for: Teams heavily using LinkedIn for CMO prospecting and relationship building
I really love how easy and user-friendly it is.
"I really love how easy, user-friendly it is, but most importantly, I love the quality of data it gives me."
Kai Patrick
Founder of SnackPrompt
Kaspr isn't your only option — meet the top 11 contenders.
12) Hunter.io – Email verification specialist for CMO outreach

Rating: 4.0/5 (400+ reviews)
Hunter.io specializes in email discovery and verification, offering streamlined tools for finding and validating CMO contact information with a focus on accuracy and deliverability.
Key Features:
- Domain search functionality to discover CMO contacts by entering company websites and extracting email patterns
- Email verification technology providing confidence scores to ensure CMO contacts are valid and deliverable
- Chrome extension for finding CMO emails while browsing LinkedIn profiles and company websites
- API integrations with CRMs and over 5,000 applications through Zapier connections
- Bulk email verification for cleaning existing CMO lists and improving campaign deliverability
Considerations before going with Hunter.io:
Focuses primarily on email discovery rather than comprehensive contact profiles. Limited company intelligence compared to full-service B2B data providers.
Pricing starts at $34/mo
Hunter.io offers flexible pricing based on email searches and verification credits:
Plan | Price | Features |
Free | $0 | 25 searches/month, 50 verifications/month |
Starter | $34/mo | 1,000 searches/month, 2,000 verifications/month |
Growth | $104/mo | 5,000 searches/month, 10,000 verifications/month |
Business | $349/mo | 20,000 searches/month, 50,000 verifications/month |
Best for: Teams focused on email accuracy and verification for CMO campaigns
Customer support is also INCREDIBLE
"Customer support is also INCREDIBLE, haven't seen anything like it with any other platform. You can hop on calls for support whenever you need to help you with building your list, which is amazing."
Nick
Business Owner
Hunter.io on your shortlist? Here are the top alternatives worth a look.
13) Outreach.io – Sales engagement platform with CMO targeting

Rating: 4.3/5 (800+ reviews)
Outreach.io provides a comprehensive sales engagement platform that helps teams automate and optimize their CMO outreach through AI-powered workflows and multi-channel campaigns.
Key Features:
- AI-powered research and personalization to automate account research and customize messaging for CMO outreach
- Multi-channel engagement sequences supporting email, LinkedIn, and phone touchpoints for marketing executives
- Conversation intelligence with real-time coaching and automated meeting summaries for CMO interactions
- Pipeline forecasting and deal management using AI to predict outcomes and identify opportunities
- Advanced analytics and A/B testing for optimizing CMO outreach performance and messaging effectiveness
Considerations before going with Outreach.io:
Primarily a sales engagement platform rather than a data provider—requires separate lead sources. Enterprise-level pricing may be prohibitive for smaller teams.
Pricing is custom
Outreach.io offers modular, per-user pricing with packages for different use cases. Contact sales for custom quotes based on team size and feature requirements.
Best for: Enterprise sales teams needing comprehensive engagement workflows for CMO outreach
You also get access to a community of like-minded people and a team of experts.
"Besides getting validated high-quality leads within minutes, you also get access to a community of like-minded people and a team of experts."
Keith
Small Business Owner
11 Outreach.io alternatives that surprised us (and might surprise you).
Key Factors for Choosing a CMO Email List Provider
Before selecting a provider, understand what actually matters when targeting marketing executives.
Data Accuracy & Verification
CMO outreach demands precision—marketing executives receive hundreds of pitches weekly. Providers using Triple-Verification dramatically reduce wasted effort by delivering contacts that have been validated at multiple checkpoints.
Here's what verification levels mean for CMO campaigns:
Verification Type | Checks Included | Estimated Accuracy |
Single-step | Basic email format validation | 50–70% |
Multi-step | Format + domain + mailbox checks | 70–85% |
ListKit's Triple-Verified | Format + domain + mailbox + engagement verification | 90–95% |
Case Study: When Luis switched to ListKit's Triple-Verified data for marketing executive outreach, he booked 15 calls and signed $5K MRR in six weeks—proof that verified data drives real results.
Intent Data & Buying Signals
CMOs actively research marketing solutions throughout the year. Intent data reveals when they're evaluating MarTech, attribution tools, or advertising platforms—making them 3x more likely to respond.
Compliance & Deliverability
Marketing executives are particularly sensitive to compliance issues. Choose providers with clear GDPR, CCPA, and CAN-SPAM documentation, plus features supporting strong deliverability.
Must-Haves vs Red Flags
✅ Must-Haves in a CMO Email List | 🚩 Red Flags to Avoid |
✅ Verified email addresses with recent validation | ❌ Promises of 100% accuracy (no database is perfect) |
✅ Direct phone numbers for multi-channel outreach | ❌ No explanation of verification methods |
✅ Intent signals showing active MarTech research | ❌ Suspiciously low pricing (often outdated data) |
✅ Company technographics and marketing stack data | ❌ No mention of GDPR/CCPA compliance |
✅ Integration with marketing automation platforms | ❌ Negative reviews citing bounce rates |
The Verdict: Which CMO Email List Provider Should You Choose? (Our Top 3 Picks)
After testing multiple providers and analyzing user feedback, here are our top recommendations:
- ListKit – Best overall for Triple-Verified CMO data with intent filters, unlimited exports, and transparent pricing. The combination of accuracy, intent targeting, and native CRM integrations makes it ideal for agencies and SaaS teams serious about marketing executive outreach.
- Apollo – Best for volume teams wanting an all-in-one sales platform with CMO prospecting capabilities. While data accuracy can vary, the comprehensive feature set and freemium model make it accessible for smaller teams.
- Cognism – Best for compliance enterprise teams requiring GDPR-compliant global CMO data. Strong compliance features and international coverage justify the higher price for regulated industries.
Ready to stop wasting time on bounced emails and outdated contacts? Try ListKit's Triple-Verified CMO lists today and see what accurate, intent-driven outreach can do for your pipeline.
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